{"id":1371,"date":"2021-04-25T17:11:16","date_gmt":"2021-04-25T16:11:16","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=1371"},"modified":"2022-09-29T14:11:32","modified_gmt":"2022-09-29T13:11:32","slug":"eurekakids-mejora-seo-decommerce-infantil","status":"publish","type":"project","link":"https:\/\/articagency.cat\/es\/project\/eurekakids-mejora-seo-decommerce-infantil\/","title":{"rendered":"EurekaKids: Mejora SEO de eCommerce infantil"},"content":{"rendered":"<p>EurekaKids <strong>necesitaban una mejora SEO de eCommerce<\/strong> infantil para su web. Trabajamos conjuntamente con los desarrolladores del eCommerce que ya ten\u00edan EurekaKids para aportar<strong> soluciones SEO Friendly<\/strong> en la estructura del site, en la estructura de las p\u00e1ginas, en la resoluci\u00f3n de cada elemento\u2026 A partir de esta auditor\u00eda y soporte al desarrollo, planteamos un proyecto para trabajar sobre optimizaci\u00f3n SEO, Google Adwords, link earning, optimizaci\u00f3n de copias, anal\u00edtica web (espec\u00edfica sobre tr\u00e1fico y conversi\u00f3n de org\u00e1nico).<\/p>\n<p>Mediante el SEO, y optimizando la campa\u00f1a de AdWords, en el primer a\u00f1o conseguimos aumentar el volumen de facturaci\u00f3n global (5 mercados) del orden de un 35% y crecer un 50% en n\u00famero de transacciones.<\/p>\n<p>Espec\u00edficamente en Espa\u00f1a fue del 45% en facturaci\u00f3n y del 70% en pedidos. Para poner en contexto este \u00e9xito hay que tener en cuenta que este mismo a\u00f1o la media de crecimiento de eCommerce retail en Espa\u00f1a fue del 23%.<\/p>\n<h3>El poder de los detalles<\/h3>\n<p>En <strong>EurekaKids<\/strong>, las p\u00e1ginas de listado de productos disponen de una descripci\u00f3n general de tipo texto que se puede extender o contraer. Esto nos permite trabajar textos orientados a SEO sin impactar sobre su usabilidad.<\/p>\n<p>Inbound Marketing es una disciplina en la que es f\u00e1cil entender y aplicar los principios generales. La vocaci\u00f3n por profundizar marca la diferencia. El secreto est\u00e1 en los detalles.<\/p>","protected":false},"excerpt":{"rendered":"<p>EurekaKids necessitaven una millora SEO d&#8217;eCommerce infantil per a la seva web. Vam treballar conjuntament amb els desenvolupadors de l&#8217;eCommerce que ja tenien EurekaKids per aportar solucions SEO Friendly a l&#8217;estructura del site, a l&#8217;estructura de les p\u00e0gines, a la resoluci\u00f3 de cada element\u2026 A partir d&#8217;aquesta auditoria i suport al desenvolupament, vam plantejar un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":844,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[21,60,14,22],"project_tag":[],"class_list":["post-1371","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecommerce","project_category-email-marqueting","project_category-posicionament","project_category-sem"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil.png",2880,2160,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-300x225.png",300,225,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-768x576.png",768,576,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-1024x768.png",1024,768,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-1536x1152.png",1536,1152,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-2048x1536.png",2048,1536,true],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-16x12.png",16,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-1080x810.png",1080,810,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-2880x1800.png",2880,1800,true],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-1280x960.png",960,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-980x735.png",735,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/seo-web-tienda-infantil-480x360.png",360,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/es\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"EurekaKids necessitaven una millora SEO d&#8217;eCommerce infantil per a la seva web. Vam treballar conjuntament amb els desenvolupadors de l&#8217;eCommerce que ja tenien EurekaKids per aportar solucions SEO Friendly a l&#8217;estructura del site, a l&#8217;estructura de les p\u00e0gines, a la resoluci\u00f3 de cada element\u2026 A partir d&#8217;aquesta auditoria i suport al desenvolupament, vam plantejar un&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/project\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":0,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/project\/1371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/media\/844"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/media?parent=1371"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/project_category?post=1371"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/project_tag?post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}