{"id":1756,"date":"2022-09-29T12:49:01","date_gmt":"2022-09-29T11:49:01","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=1756"},"modified":"2023-10-22T20:30:55","modified_gmt":"2023-10-22T19:30:55","slug":"analitica-web","status":"publish","type":"page","link":"https:\/\/articagency.cat\/es\/analitica-web\/","title":{"rendered":"Anal\u00edtica Web"},"content":{"rendered":"

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T’ajudem a saber d’on venen, com, i qu\u00e8 fan els usuaris de la teva web<\/h2>\n

L’anal\u00edtica web \u00e9s imprescindible per saber els resultats de la feina feta, tant en la teva web o ecommerce, com en tota la resta de marketing online<\/h3>\n

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Tots els projectes i accions que emprenguem al online han d’estar fortament basats i orientats a l’anal\u00edtica web<\/strong>. L’anal\u00edtica web determina l’efic\u00e0cia dels nostres esfor\u00e7os de comunicaci\u00f3 o comercialitzaci\u00f3 i ens permet maximitzar la rendibilitat de la nostra inversi\u00f3<\/strong>.<\/p>\n

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Gr\u00e0cies a la capacitat de recollir i presentar dades de la web, l’anal\u00edtica permet millorar el rendiment del negoci<\/strong>. L’anal\u00edtica web consisteix en el seguiment, mesurament, an\u00e0lisi i report de dades de les webs. El seu prop\u00f2sit \u00e9s ajudar a entendre l’origen, el comportament i les intencions dels visitants.<\/strong><\/p>\n

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La gesti\u00f3 de l’anal\u00edtica web<\/h3>\n

La creaci\u00f3 d’un pla d’anal\u00edtica web ens pot ajudar a con\u00e8ixer el nostre p\u00fablic, saber com funcionen les nostres accions de m\u00e0rqueting<\/strong>, i avaluar el rendiment dels nostres sites i continguts. I amb una eina com Google Analytics<\/a> disposarem d’una capacitat incre\u00efble per parametritzar mesuraments espec\u00edfics sobre la seva estructura b\u00e0sica de reporting: informes d’audi\u00e8ncia; d’adquisici\u00f3; de comportament; de conversi\u00f3; i informes personalitzats<\/strong> i quadres de comandament.<\/p>\n

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I qu\u00e8 s’aconsegueix?<\/h3>\n

En l’an\u00e0lisi web \u00e9s fonamental definir clarament els objectius de conversi\u00f3, KPIs (indicadors clau de rendiment)<\/strong>, metodologia de la recopilaci\u00f3 de dades, m\u00e8triques personalitzades, reporting\u2026 Per\u00f2, sobretot, \u00e9s indispensable establir una pauta de treball<\/strong> que ens permeti traslladar-ho tot aquest esfor\u00e7 anal\u00edtic a accions concretes sobre la nostra web i el nostre m\u00e0rqueting en l\u00ednia<\/a>.<\/p>\n

A Artic Agency tenim una visi\u00f3 molt pragm\u00e0tica sobre el paper que ha de jugar l’anal\u00edtica web a les organitzacions. Mesurar no \u00e9s un objectiu en si mateix<\/strong>. Mesurem per actuar, i per aix\u00f2 simplifiquem els informes i processos per destinar el m\u00e0xim esfor\u00e7 possible a la implementaci\u00f3 de millores.<\/p>\n

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Som Parners oficials de…<\/h2>\n

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Google Tag Manager<\/h3>\n

 <\/p>\n

A Artic Agency, utilitzem Google Tag Manager (GTM) per centralitzar i gestionar etiquetes i seq\u00fc\u00e8ncies de comandament per a l’anal\u00edtica web.<\/p>\n

El proc\u00e9s inclou les seg\u00fcents etapes:<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb custom_margin__hover_enabled=\u00bbon|desktop\u00bb custom_margin__hover=\u00bb||||false|false\u00bb][et_pb_accordion_item title=\u00bbCreaci\u00f3\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Creem un compte de GTM per a cada client i el configurem segons el projecte.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbIntegraci\u00f3\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Integrem el codi de GTM al lloc web del client, afegint fragments de codi a l’encap\u00e7alament i al peu de p\u00e0gina.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbConfiguraci\u00f3\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Configurem etiquetes espec\u00edfiques, com ara Google Analytics, Google Ads o Facebook Pixel.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbSeq\u00fcenciaci\u00f3\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Creem seq\u00fc\u00e8ncies de comandament personalitzades per determinar quan i com es disparen les etiquetes.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbTesting\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Realitzem proves i depuraci\u00f3 per assegurar que les etiquetes i seq\u00fc\u00e8ncies de comandament funcionin correctament.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbPublicaci\u00f3\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Publiquem i monitoritzem les etiquetes i seq\u00fc\u00e8ncies de comandament al lloc web del client, ajustant-les si \u00e9s necessari.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

SemRush<\/h3>\n

 <\/p>\n

A Artic Agency, utilitzem Semrush, una potent eina d’anal\u00edtica web i SEO, per millorar les estrat\u00e8gies de m\u00e0rqueting digital dels nostres clients. <\/span><\/p>\n

Som un dels \u00fanics Partners de SemRush a Espanya.<\/strong><\/p>\n

Semrush ens ajuda a realitzar diverses tasques, com ara:<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb custom_margin__hover_enabled=\u00bbon|desktop\u00bb custom_margin__hover=\u00bb||||false|false\u00bb][et_pb_accordion_item title=\u00bbAn\u00e0lisi de paraules clau\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Semrush ens permet investigar i identificar paraules clau rellevants i competitives per al negoci del client. Aix\u00f2 ens ajuda a optimitzar el contingut i a planificar campanyes de publicitat pagada.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbAn\u00e0lisi de la compet\u00e8ncia\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Amb Semrush, podem analitzar els llocs web de la compet\u00e8ncia, identificar les seves estrat\u00e8gies de SEO i PPC (pagament per clic) i determinar les oportunitats per a superar-los en el posicionament org\u00e0nic i de pagament.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbAuditoria del lloc web\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Semrush ens ajuda a analitzar l’estat de SEO del lloc web del client i a identificar problemes t\u00e8cnics que podrien afectar el rendiment, com ara enlla\u00e7os trencats, problemes de rastreig, duplicaci\u00f3 de contingut, etc.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbMonitoratge del posicionament\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Utilitzem Semrush per seguir el posicionament de les paraules clau en els motors de cerca, permetent-nos ajustar les estrat\u00e8gies de SEO i PPC i maximitzar el tr\u00e0nsit org\u00e0nic i de pagament.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbAn\u00e0lisi de backlinks\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Semrush ens permet analitzar el perfil de backlinks del lloc web del client i identificar oportunitats per aconseguir enlla\u00e7os de qualitat que millorin la seva autoritat de domini i posicionament org\u00e0nic.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbCreaci\u00f3 de contingut\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Semrush ens ofereix dades sobre les tend\u00e8ncies i els temes rellevants, ajudant-nos a crear contingut de qualitat i optimitzar-lo per a les paraules clau seleccionades.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Google Analytics<\/h3>\n

 <\/p>\n

A Artic Agency, utilitzem Google Analytics, una eina d’anal\u00edtica web gratu\u00efta i potent, per mesurar i analitzar el tr\u00e0nsit del lloc web dels nostres clients i optimitzar les seves estrat\u00e8gies de m\u00e0rqueting digital. <\/span><\/p>\n

Google Analytics ens permet realitzar diverses tasques, com ara:<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb custom_margin__hover_enabled=\u00bbon|desktop\u00bb custom_margin__hover=\u00bb||||false|false\u00bb][et_pb_accordion_item title=\u00bbAn\u00e0lisi del tr\u00e0nsit del lloc web\u00bb open=\u00bbon\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Google Analytics ens ajuda a entendre el volum de tr\u00e0nsit, les fonts de tr\u00e0nsit (org\u00e0nic, pagament, refer\u00e8ncia, xarxes socials, etc.) i el comportament dels visitants al lloc web del client.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbEstudi del comportament dels usuaris\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Podem analitzar el comportament dels visitants al lloc web, incloent les p\u00e0gines m\u00e9s visitades, la durada mitjana de les sessions, la taxa de rebot i els camins de navegaci\u00f3.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbSegmentaci\u00f3 d’audi\u00e8ncia\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Google Analytics ens permet segmentar l’audi\u00e8ncia en funci\u00f3 de diferents dimensions, com ara la demografia, la ubicaci\u00f3 geogr\u00e0fica, els interessos, el dispositiu i el navegador.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbAn\u00e0lisi de conversions i objectius\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Configurem objectius espec\u00edfics a Google Analytics per mesurar les conversions, com ara les compres, les subscripcions a butlletins, les desc\u00e0rregues de recursos, etc., i analitzem el rendiment de les campanyes de m\u00e0rqueting.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbIntegraci\u00f3 amb altres eines de Google\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Google Analytics es pot integrar amb altres eines de Google, com ara Google Ads i Google Search Console, per optimitzar les campanyes de publicitat pagada i millorar l’estrat\u00e8gia de SEO.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=\u00bbInformes personalitzats i alertes\u00bb _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb open=\u00bboff\u00bb]<\/p>\n

Amb Google Analytics, podem crear informes personalitzats per als nostres clients, incloent indicadors clau de rendiment (KPI) espec\u00edfics per al seu negoci, i configurar alertes per notificar-nos sobre canvis significatius en el tr\u00e0nsit o el comportament dels usuaris.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

T’ajudem a saber d’on venen, com, i qu\u00e8 fan els usuaris de la teva web L’anal\u00edtica web \u00e9s imprescindible per saber els resultats de la feina feta, tant en la teva web o ecommerce, com en tota la resta de marketing onlineTots els projectes i accions que emprenguem al online han d’estar fortament basats i […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1756","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/es\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"T'ajudem a saber d'on venen, com, i qu\u00e8 fan els usuaris de la teva web L'anal\u00edtica web \u00e9s imprescindible per saber els resultats de la feina feta, tant en la teva web o ecommerce, com en tota la resta de marketing onlineTots els projectes i accions que emprenguem al online han d'estar fortament basats i…","_links":{"self":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/pages\/1756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":5,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/pages\/1756\/revisions"}],"predecessor-version":[{"id":33743,"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/pages\/1756\/revisions\/33743"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/es\/wp-json\/wp\/v2\/media?parent=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}