{"id":1562,"date":"2022-09-27T12:23:27","date_gmt":"2022-09-27T11:23:27","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=1562"},"modified":"2023-06-14T14:21:53","modified_gmt":"2023-06-14T13:21:53","slug":"gestion-de-campanas-google-ads","status":"publish","type":"page","link":"https:\/\/articagency.cat\/es\/gestion-de-campanas-google-ads\/","title":{"rendered":"Gesti\u00f3n de Google Ads y Facebook Ads"},"content":{"rendered":"

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Amb la gesti\u00f3 del SEM, paga nom\u00e9s per obtenir resultats<\/h2>\n

El PPC (Pay Per Click) i el SEM, tant a trav\u00e9s de Google Ads (Google, webs i Youtube), com Facebook Ads (Facebook, Instagram i Whatsapp) \u00e9s la forma m\u00e9s r\u00e0pida d’aconseguir vendes<\/h3>\n

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Google Ads \u00e9s un model de publicitat en l\u00ednia basat en el Pay Per Click<\/strong> (nom\u00e9s es paga per les visites que aconseguim a la nostra web, no pel nombre d’impressions del nostre anunci o visibilitat).<\/p>\n

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\u00c9s un model totalment enfocat a resultats que ens permet, a m\u00e9s, comptabilitzar-los al detall i, per aix\u00f2, s’ha convertit en l’eina publicit\u00e0ria l\u00edder<\/strong> que m\u00e9s volum d’inversi\u00f3 concentra al canal online.<\/p>\n

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Com gestionem el SEM?<\/h3>\n

La posada en marxa d’una campanya d\u2019Ads \u00e9s pr\u00e0cticament immediata<\/strong>, tot i que les opcions de configuraci\u00f3 que Google posa al nostre abast fan que tot el proc\u00e9s revesteixi una certa complexitat. S\u00f3n necessaris uns coneixements profunds i una atenci\u00f3 constant per aconseguir extreure un bon rendiment de la nostra inversi\u00f3<\/strong> i, que per aix\u00f2, hi hagi acreditacions i perfils professionals espec\u00edfics per gestionar aquest tipus d’accions.<\/p>\n

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I on dirigim el tr\u00e0fic dels anuncis?<\/h3>\n

No hi ha requeriments t\u00e8cnics per a la web a promocionar m\u00e9s enll\u00e0 del seu funcionament correcte. Tot i aix\u00f2, moltes vegades, l’\u00e8xit ve determinat per disposar o no d’una bona p\u00e0gina d’aterratge<\/strong> (landing page) per a cadascun dels grups d’anuncis definits i pel treball posterior d’anal\u00edtica web i CRO (Conversion Rate Optimization). \u00c9s essencial que la nostra estrat\u00e8gia a Google Ads estigui sincronitzada amb la nostra estrat\u00e8gia SEO<\/strong> per maximitzar l’efici\u00e8ncia dels nostres esfor\u00e7os i el retorn d’inversi\u00f3.<\/p>\n

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Google Partner<\/h3>\n

Artic Agency \u00e9s una ag\u00e8ncia acreditada per Google<\/strong>. Disposem d\u00b4un equip especialitzat en campanyes d\u2019Ads. A m\u00e9s, la nostra manera de treballar \u00e9s totalment transparent per al client i est\u00e0 orientada a maximitzar la conversi\u00f3.<\/p>\n

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