{"id":34844,"date":"2025-04-29T08:27:43","date_gmt":"2025-04-29T07:27:43","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&p=34844"},"modified":"2025-05-07T14:35:53","modified_gmt":"2025-05-07T13:35:53","slug":"web-design-and-seo-for-audiovisual-production","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/web-design-and-seo-for-audiovisual-production\/","title":{"rendered":"Lura Videos: Web design and SEO for Audiovisual Production"},"content":{"rendered":"

At Artic Agency, we focus on enhancing our clients' digital presence with customized web design solutions and effective SEO strategies. One of our latest projects has been with Lura Videos<\/strong>, an audiovisual production company led by Yohana Bastida Granado<\/strong>, specializing in strategic visual content and video marketing for companies and entrepreneurs.<\/p>\n\n\n\n

The main objective was to improve its digital positioning and attract a wider and more qualified audience, aligning the content of its website with market demand and current trends in audiovisual communication.<\/p>\n\n\n\n

1\ufe0f\u20e3 Project objective<\/h2>\n\n\n\n

The project focused on two main areas: <\/p>\n\n\n\n

\u2714 Creation and improvement of the web structure to offer clear, visual and attractive navigation. <\/p>\n\n\n\n

\u2714 Implementation of a SEO strategy<\/strong> focused on highly relevant keywords from the audiovisual sector.<\/p>\n\n\n\n

We have worked on the website https:\/\/lura.es\/<\/a> optimizing each page so that Lura Videos can better connect with companies and professionals looking for quality audiovisual production services.<\/p>\n\n\n\n

2\ufe0f\u20e3 SEO Strategy: Keyword Research and Content Improvement<\/h2>\n\n\n\n

To achieve a solid presence on Google, a detailed keyword study and competition analysis was conducted:<\/p>\n\n\n\n

\u2705 \u00abaudiovisual production for companies\u00bb
\u2705 "corporate videos"\u00ab
\u2705 "video marketing"\u00ab
\u2705 \u00abprofessional video editing\u00bb
\u2705 "audiovisual content for social networks"\u00ab<\/p>\n\n\n\n

These keywords were strategically integrated into the titles, descriptions and content of the most relevant pages on the website.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

3\ufe0f\u20e3 How we optimized the Lura Videos website<\/h2>\n\n\n\n

We have focused our optimization efforts on two essential sections:<\/p>\n\n\n\n

\ud83d\udccc Home Page<\/strong> \u2192 Optimized for terms such as "audiovisual production for companies" and "video marketing", with improvements in internal navigation and content structure to increase user retention.<\/p>\n\n\n\n

\ud83d\udccc Services Page<\/strong> \u2192 Focused on "professional video editing" and "video advertising", creating clear and attractive descriptions aimed at converting new customers.<\/p>\n\n\n\n

\ud83d\udee0 In addition, good SEO practices have been applied: <\/p>\n\n\n\n

\u2714 Optimization of image ALT attributes.
\u2714 Improved internal link architecture to strengthen site authority.
\u2714 Creation of clear, visual content adapted to the brand strategy.<\/p>\n\n\n\n

4\ufe0f\u20e3 Results and benefits for Lura Videos<\/h2>\n\n\n\n

\ud83d\ude80 More online visibility:<\/strong> significant improvement in positioning for strategic audiovisual terms.
\ud83d\udcc8 Increase in organic traffic:<\/strong> attracting companies looking for video marketing services.
\ud83d\udcac Best user experience:<\/strong> a visual website, easy to navigate and adapted to the communication strategy of Lura Videos.<\/p>\n\n\n\n

This project has been carried out thanks to the support of the program Digital kit<\/strong>, promoting the digitalization of businesses like Lura Videos and consolidating them in the online field.<\/p>\n\n\n\n

\ud83d\udce2 Do you want to boost your project with an effective digital strategy?<\/h2>\n\n\n\n

At Artic Agency we help you create a solid online presence and attract more customers. Contact us and let's grow your business! \ud83d\ude80<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Contact<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

A Artic Agency, ens enfoquem en potenciar la pres\u00e8ncia digital dels nostres clients amb solucions personalitzades de disseny web i estrat\u00e8gies SEO efectives. Un dels nostres \u00faltims projectes ha estat amb Lura Videos, una productora audiovisual liderada per Yohana Bastida Granado, especialitzada en contingut visual estrat\u00e8gic i marketing en v\u00eddeo per a empreses i emprenedors. […]<\/p>\n","protected":false},"author":2,"featured_media":34859,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34844","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual.png",1920,1080,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-300x169.png",300,169,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-768x432.png",768,432,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-1024x576.png",1024,576,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-1536x864.png",1536,864,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual.png",1920,1080,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-18x10.png",18,10,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-1080x608.png",1080,608,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual.png",1920,1080,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-1280x720.png",1280,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-980x551.png",980,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Disseny-web-i-SEO-per-Produccio-Audiovisual-480x270.png",480,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens enfoquem en potenciar la pres\u00e8ncia digital dels nostres clients amb solucions personalitzades de disseny web i estrat\u00e8gies SEO efectives. Un dels nostres \u00faltims projectes ha estat amb Lura Videos, una productora audiovisual liderada per Yohana Bastida Granado, especialitzada en contingut visual estrat\u00e8gic i marketing en v\u00eddeo per a empreses i emprenedors.…","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34844"}],"version-history":[{"count":3,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34844\/revisions"}],"predecessor-version":[{"id":34862,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34844\/revisions\/34862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34859"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34844"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34844"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}