{"id":34829,"date":"2025-01-15T08:46:21","date_gmt":"2025-01-15T07:46:21","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34829"},"modified":"2025-04-28T08:46:36","modified_gmt":"2025-04-28T07:46:36","slug":"social-networks-for-a-butcher-shop-with-the-digital-kit","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/social-networks-for-a-butcher-shop-with-the-digital-kit\/","title":{"rendered":"Carnicer\u00eda Pilarica: Social Networks for a Butchery with the Digital Kit"},"content":{"rendered":"<p>At Artic Agency, we specialize in promoting local businesses through digital communication plans adapted to their needs. In this case, we worked for a year on social networks for a butcher shop with the digital kit. Carnicer\u00eda Pilarica, a traditional butcher shop in Lugo that stands out for offering fresh, locally sourced and high-quality meat products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1\ufe0f\u20e3 Project objective<\/h2>\n\n\n\n<p>The project focused on developing an effective social media strategy that conveyed the quality, tradition and authenticity of Carnicer\u00eda Pilarica. To make this possible, we designed a coherent line of communication, optimized their Instagram profile and implemented professional content management, taking advantage of the functionalities available thanks to the Digital Kit. Thus, a solid presence was consolidated on Instagram, the ideal social network to visually convey the values and freshness of their products.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2\ufe0f\u20e3 Social Networks for a Butcher Shop with the Digital Kit<\/h2>\n\n\n\n<p>Within the framework of the Digital Kit, we implemented several essential functionalities to guarantee the success of Carnicer\u00eda Pilarica&#039;s digital presence. First, we developed a <strong>Social Media Plan<\/strong> aligned with the mission and values of the butcher shop, with the aim of emotionally connecting with the target audience and building loyalty among existing customers. In addition, we implemented a system of <strong>social media monitoring<\/strong> to periodically measure the impact of actions and adjust the strategy according to the results obtained.<\/p>\n\n\n\n<p>We also carried out a <strong>social media audit and optimization<\/strong>, improving aspects such as the bio, visual aesthetics and consistency of the brand message. Network management focused on the constant publication of attractive content, with an average of 4 to 8 monthly posts that combined product photos, cooking tips, special promotions and information on the origin of the meat.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3\ufe0f\u20e3 Situation Analysis and Starting Point<\/h2>\n\n\n\n<p>\ud83d\udd39 Active Instagram profile<\/p>\n\n\n\n<p>\ud83d\udd39 Established objectives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase brand visibility.<\/li>\n\n\n\n<li>Generate more interaction and engagement.<\/li>\n\n\n\n<li>Drive traffic to the website and boost online orders.<\/li>\n\n\n\n<li>Educate about the quality of their products and their origin.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4\ufe0f\u20e3 Content and Communication Strategy<\/h2>\n\n\n\n<p>\ud83d\udccc Communication line:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Positioning ourselves as a benchmark in quality and freshness.<\/li>\n\n\n\n<li>Educate and inspire through recipes and gastronomic advice.<\/li>\n\n\n\n<li>Show the tradition and artisanal know-how of butchery.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc Tone:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Close, friendly and passionate about meat and gastronomy.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc Visual aesthetics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High quality photographs highlighting the texture and color of the meat.<\/li>\n\n\n\n<li>Warm and natural colors (inspired by wood tones and fresh flesh colors).<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc Featured topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recipes with Galician meat.<\/li>\n\n\n\n<li>Nutritional information and benefits of quality meat.<\/li>\n\n\n\n<li>Stories about the origin of artisanal products and processes.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"1024\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital_-1-970x1024.png\" alt=\"\" class=\"wp-image-34832\" style=\"width:513px;height:auto\" title=\"\"><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5\ufe0f\u20e3 Results Obtained<\/h2>\n\n\n\n<p>Thanks to the strategy implemented, Carnicer\u00eda Pilarica closed the period with 801 publications, 3,250 followers and 5,974 accounts followed, maintaining an active and engaged community. The increase in interaction in the form of \u201clikes\u201d, comments and shares was notable, as was the traffic directed to the website to encourage online purchases.<\/p>\n\n\n\n<p>The construction of a loyal community and the reinforcement of the brand image have been two of the most outstanding successes of the project. The constant and coherent presence on social networks has consolidated Carnicer\u00eda Pilarica as a reference in the meat sector of Lugo and an example of quality and proximity.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6\ufe0f\u20e3 Conclusions and Recommendations for the Future<\/h2>\n\n\n\n<p>Carnicer\u00eda Pilarica&#039;s social media management has been key to modernizing its communication, reaching a wider audience and strengthening its traditional brand image with a modern approach. The creation of careful visual content and consistency in publications have been decisive in achieving these results.<\/p>\n\n\n\n<p>\ud83c\udfaf Positive Results: Carnicer\u00eda Pilarica has strengthened its digital presence and has positioned itself as a leading butcher shop in Lugo. <\/p>\n\n\n\n<p>\ud83c\udfaf Loyal audience: An active community of lovers of good meat has been built. <\/p>\n\n\n\n<p>\ud83c\udfaf Differentiated brand: The message of quality, local origin and freshness has been clearly established.<\/p>\n\n\n\n<p>With this project, Carnicer\u00eda Pilarica has gone from having a basic digital presence to consolidating itself as a leading butcher shop with a solid and effective social media strategy.<\/p>\n\n\n\n<p>\ud83c\udfaf Loyal audience: An active and committed community has been created that values quality and proximity. <\/p>\n\n\n\n<p>\ud83c\udfaf Differentiated brand: The message of freshness, quality and tradition has been clearly communicated.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Recommendations to continue growing: <\/h3>\n\n\n\n<p>\ud83d\udccd Create audiovisual content in video format (Reels and Stories of recipes or cuts of meat). <\/p>\n\n\n\n<p>\ud83d\udccd Establish collaborations with local gastronomic influencers. <\/p>\n\n\n\n<p>\ud83d\udccd Boost seasonal campaigns and promote new products.<\/p>\n\n\n\n<p>At Artic Agency, we work so that every business can maximize its digital presence, reach new customers and build a loyal community around it. \ud83d\ude80<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\">contact with us<\/a><\/div>\n<\/div>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens especialitzem a potenciar negocis locals a trav\u00e9s de plans de comunicaci\u00f3 digital adaptats a les seves necessitats. En aquest cas treballem durant un any a xarxes socials per a una carnisseria amb el kit digital. Carnicer\u00eda Pilarica, una carnisseria tradicional de Lugo que destaca per oferir productes carnis frescos, d&#8217;origen local [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34830,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[20],"project_tag":[],"class_list":["post-34829","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-xarxes-socials"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital.png",1806,1144,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-300x190.png",300,190,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-768x486.png",768,486,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1024x649.png",1024,649,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1536x973.png",1536,973,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital.png",1806,1144,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1080x684.png",1080,684,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital.png",1806,1144,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1280x811.png",1136,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-980x621.png",870,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-480x304.png",426,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens especialitzem a potenciar negocis locals a trav\u00e9s de plans de comunicaci\u00f3 digital adaptats a les seves necessitats. En aquest cas treballem durant un any a xarxes socials per a una carnisseria amb el kit digital. Carnicer\u00eda Pilarica, una carnisseria tradicional de Lugo que destaca per oferir productes carnis frescos, d&#8217;origen local&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34829"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34829\/revisions"}],"predecessor-version":[{"id":34833,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34829\/revisions\/34833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34830"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34829"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34829"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}