{"id":34818,"date":"2025-04-24T15:50:06","date_gmt":"2025-04-24T14:50:06","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&p=34818"},"modified":"2025-04-29T08:30:28","modified_gmt":"2025-04-29T07:30:28","slug":"web-and-seo-for-digital-illustration","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/web-and-seo-for-digital-illustration\/","title":{"rendered":"Project for Helenilustra: Web and SEO for Digital Illustration"},"content":{"rendered":"

At Artic Agency, we are passionate about helping artists and creative brands build a solid and engaging digital presence. One of our latest projects has been with Helenillustrate<\/strong>, the digital illustration studio founded by Helena Frias Pe\u00f1a<\/strong>, specializing in personalized visual creations with a unique artistic style.<\/p>\n\n\n\n

1\ufe0f\u20e3 Project objective<\/strong><\/h2>\n\n\n\n

This project had two main objectives: <\/p>\n\n\n\n

\u2714 Develop a visual, intuitive and coherent website with Helenilustra's style, crafted in a personalized and collaborative way<\/strong> with Helena herself to ensure that it fully reflected her artistic essence. <\/p>\n\n\n\n

\u2714 Implement an effective SEO strategy, based on detailed keyword research and complete content optimization to position the project in the main search engines.<\/p>\n\n\n\n

The result was a website authentic, creative and completely aligned with the artist's personal brand<\/strong>, designed to capture the attention of an audience interested in exclusive and digital illustrations.<\/p>\n\n\n\n

2\ufe0f\u20e3 SEO Strategy: Keyword Research and Sector Analysis<\/strong><\/h2>\n\n\n\n

To achieve good visibility on Google, we conducted a market study using the Google Ads keyword planner, and analyzing relevant competitors such as Anduluplandu<\/em> i Sergio Ceron<\/em>.<\/p>\n\n\n\n

\ud83d\udccc Selected strategic keywords: <\/p>\n\n\n\n

\u2705 \u201ccustom illustrations\u201d
\u2705 \u201cexclusive digital art\u201d
\u2705 \u201cillustrated portraits\u201d
\u2705 \u201cunique visual creations\u201d
\u2705 \u201cprofessional digital drawings\u201d
\u2705 \u201coriginal artistic design\u201d
\u2705 \u201ccustom illustrations\u201d<\/p>\n\n\n\n

These keywords have allowed us to define the content strategically to reach the most relevant audience: people passionate about art, customization and quality digital design<\/strong>.<\/p>\n\n\n\n

3\ufe0f\u20e3 Web Design and SEO Optimization for Key Pages<\/strong><\/h2>\n\n\n\n

The website has been developed with WordPress and has been optimized using the plugin Rank Math SEO PRO<\/strong>We have also integrated Google Analytics and Google Search Console<\/strong> to track data and optimize in the long term.<\/p>\n\n\n\n

\ud83d\udccc Home (http:\/\/helenilustra.com\/<\/a>)<\/strong> \u2192 Optimized for \u201ccustom digital illustration\u201d. <\/p>\n\n\n\n

\ud83d\udd39 It has been structured to highlight the artistic and emotional value of the creations, with fluid navigation and internal connections to the artist's outstanding works.<\/p>\n\n\n\n

\ud83d\udccc About me (http:\/\/helenilustra.com\/sobre-mi\/<\/a>)<\/strong> \u2192 Optimized for \u201cdigital illustrator\u201d. <\/p>\n\n\n\n

\ud83d\udd39 Helena Fr\u00edas' career is explained, in a close and inspiring tone, highlighting her artistic vision and experience as a creator of her own visual universes.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

4\ufe0f\u20e3 Other SEO actions implemented<\/strong><\/h2>\n\n\n\n

\u2714 Local SEO settings to facilitate proximity searches
\u2714 Image optimization: ALT and title attributes revised for better indexing
\u2714 Improving titles and meta descriptions with an emotional and commercial focus
\u2714 Creation of internal linking to increase retention and traffic within the website<\/p>\n\n\n\n

5\ufe0f\u20e3 Results and digital impact<\/strong><\/h2>\n\n\n\n

Thanks to the combination of personalized web design and focused SEO strategy<\/strong>, Helenilustra has already begun to gain visibility in relevant searches and has captured the attention of new followers and customers.<\/p>\n\n\n\n

\ud83d\udcca Data and outstanding impact: <\/p>\n\n\n\n

\u2714 Increased organic traffic thanks to improved presence in searches related to digital illustration.
\u2714 High retention time thanks to a clear, visual and emotional content structure.
\u2714 Increased interactions on the web and more interest in personalized orders.<\/p>\n\n\n\n

6\ufe0f\u20e3 Conclusions and Future Recommendations<\/strong><\/h2>\n\n\n\n

\ud83c\udfaf Helenilustra has consolidated itself as a brand with a clear and attractive identity in the field of digital illustration.
\ud83c\udfaf The new website offers an immersive experience that emotionally connects with the user.
\ud83c\udfaf The SEO strategy will allow you to continue climbing positions and reach a larger target audience.<\/p>\n\n\n\n

\ud83d\udca1 Recommended future actions: <\/p>\n\n\n\n

\ud83d\udccd Incorporating a blog with creative tips or illustration processes to attract more organic traffic.
\ud83d\udccd Expansion of thematic collections of illustrations to facilitate navigation by interests.
\ud83d\udccd Creating collaborations with other artists or creative platforms to generate backlinks and notoriety.<\/p>\n\n\n\n

With this project, Helenilustra has gone from having a limited digital presence to having a powerful, optimized website that is true to its artistic brand.<\/strong>.<\/p>\n\n\n\n

At Artic Agency, we love accompanying artists like Helena Fr\u00edas on their digital journey, offering tools so they can grow, connect and shine online \ud83d\udcab<\/p>\n\n\n\n

\ud83d\udce2 Do you want to boost your creative project? Let's talk!<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
Contact us<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

A Artic Agency, ens apassiona ajudar artistes i marques creatives a construir una pres\u00e8ncia digital s\u00f2lida i atractiva. Un dels nostres darrers projectes ha estat amb Helenilustra, l\u2019estudi d\u2019il\u00b7lustraci\u00f3 digital fundat per Helena Fr\u00edas Pe\u00f1a, especialitzat en creacions visuals personalitzades amb un estil art\u00edstic \u00fanic. 1\ufe0f\u20e3 Objectiu del projecte Aquest projecte ha tingut dos objectius […]<\/p>\n","protected":false},"author":2,"featured_media":34819,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34818","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital.png",1920,1080,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-300x169.png",300,169,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-768x432.png",768,432,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-1024x576.png",1024,576,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-1536x864.png",1536,864,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital.png",1920,1080,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-18x10.png",18,10,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-1080x608.png",1080,608,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital.png",1920,1080,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-1280x720.png",1280,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-980x551.png",980,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Web-i-SEO-per-Illustracio-Digital-480x270.png",480,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens apassiona ajudar artistes i marques creatives a construir una pres\u00e8ncia digital s\u00f2lida i atractiva. 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