{"id":34778,"date":"2024-06-19T10:37:00","date_gmt":"2024-06-19T09:37:00","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34778"},"modified":"2025-03-27T10:38:42","modified_gmt":"2025-03-27T09:38:42","slug":"project-for-gantabanax-social-networks-for-health-spaces","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/project-for-gantabanax-social-networks-for-health-spaces\/","title":{"rendered":"Project for GANTABANAX: Social networks for health spaces"},"content":{"rendered":"<p class=\"wp-block-paragraph\">from<strong>Artic Agency<\/strong>, we have developed a comprehensive strategy of <strong>social network management<\/strong> for <strong>GANTABANAX \u2013 Health Space<\/strong>, a center located in Reus and led by Adri\u00e0 Llorach. This project has been carried out with the support of a grant from the <strong>Digital kit<\/strong>, and has focused on enhancing the visibility, interaction and positioning of the Instagram profile: <a class=\"\" href=\"https:\/\/www.instagram.com\/gantabanax.salut.reus\/\" target=\"_blank\" rel=\"noopener\">@gantabanax.salut.reus<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective of the project has been <strong>strengthen the brand&#039;s digital presence<\/strong>, taking advantage of the great visual and emotional potential of Instagram to convey the values of holistic health, prevention, well-being and pediatric care.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Objective: Social networks for health spaces<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase the <strong>visibility and organic reach<\/strong> from GANTABANAX on Instagram.<\/li>\n\n\n\n<li>Generate <strong>engagement and interaction<\/strong> real with the community.<\/li>\n\n\n\n<li>Convey clearly and concisely <strong>medical and wellness services<\/strong> that the center offers.<\/li>\n\n\n\n<li>Share <strong>educational, emotional and visually appealing content<\/strong>, aligned with the brand&#039;s values.<\/li>\n\n\n\n<li>Position GANTABANAX as <strong>local reference in comprehensive health and child care<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddd3 Planning and execution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the established publication period (from <strong>January 9, 2024 to January 9, 2025<\/strong>), a study has been carried out <strong>weekly content planning<\/strong>, publishing regularly every Tuesday. Special adaptations have also been made on designated dates (festivals, commemorations or internal activities of the center) to maintain relevant and current communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy has included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contents about <strong>pediatric prevention, osteopathy, nutrition and natural therapies<\/strong>.<\/li>\n\n\n\n<li>Publications about <strong>healthy lifestyle<\/strong>, therapeutic hiking and environmental care.<\/li>\n\n\n\n<li>Visual actions and storytelling with <strong>Stories, Reels and educational content<\/strong>.<\/li>\n\n\n\n<li>Creating a <strong>consistent brand image<\/strong>: use of corporate color (#77C1C5), clear typography and homogeneous graphic line.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc8 Results and metrics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The social media strategy implemented has allowed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain a <strong>active and regular presence<\/strong>, with a friendly and professional tone.<\/li>\n\n\n\n<li><strong>Increase organic reach<\/strong> and generate interest from the local public.<\/li>\n\n\n\n<li>To promote <strong>interaction through likes, comments, shares and clicks on links<\/strong>, thus measuring the effectiveness of the content.<\/li>\n\n\n\n<li>Strengthen the <strong>GANTABANAX brand image as a holistic and integrative health space<\/strong> in Reus.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project of <strong>social media management for GANTABANAX \u2013 Health Space<\/strong> has been a key tool to consolidate its digital presence, connect with its target audience and enhance its value proposition in the field of holistic health and pediatric care. With the support of the <strong>Digital kit<\/strong>, we have managed to design and execute a coherent, effective and 100% strategy aligned with the brand&#039;s objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">from<strong>Artic Agency<\/strong>, we are proud to have contributed to this project, working with the GANTABANAX team to achieve visual, human and inspiring communication. \ud83c\udf3f<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\">contact with us<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Des d\u2019Artic Agency, hem desenvolupat una estrat\u00e8gia integral de gesti\u00f3 de xarxes socials per a GANTABANAX &#8211; Espai de Salut, centre situat a Reus i liderat per Adri\u00e0 Llorach. Aquest projecte ha estat realitzat amb el suport de la subvenci\u00f3 del Kit Digital, i s\u2019ha centrat en potenciar la visibilitat, la interacci\u00f3 i el posicionament [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34779,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[20],"project_tag":[],"class_list":["post-34778","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-xarxes-socials"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-150x150.jpeg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-300x158.jpeg",300,158,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-768x403.jpeg",768,403,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-1024x538.jpeg",1024,538,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-18x9.jpeg",18,9,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-400x250.jpeg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-1080x630.jpeg",1080,630,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-400x284.jpeg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-510x382.jpeg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-1080x567.jpeg",1080,567,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-400x516.jpeg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-980x515.jpeg",980,515,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-480x252.jpeg",480,252,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"Des d\u2019Artic Agency, hem desenvolupat una estrat\u00e8gia integral de gesti\u00f3 de xarxes socials per a GANTABANAX &#8211; Espai de Salut, centre situat a Reus i liderat per Adri\u00e0 Llorach. Aquest projecte ha estat realitzat amb el suport de la subvenci\u00f3 del Kit Digital, i s\u2019ha centrat en potenciar la visibilitat, la interacci\u00f3 i el posicionament&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34778"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34778\/revisions"}],"predecessor-version":[{"id":34780,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34778\/revisions\/34780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34779"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34778"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34778"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}