{"id":34759,"date":"2024-12-20T11:37:12","date_gmt":"2024-12-20T10:37:12","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34759"},"modified":"2025-03-25T11:48:32","modified_gmt":"2025-03-25T10:48:32","slug":"project-for-meraki-estetica-micro-social-media-management-with-the-digital-kit","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/project-for-meraki-estetica-micro-social-media-management-with-the-digital-kit\/","title":{"rendered":"Project for Meraki Est\u00e9tica Micro: Social Network Management with the Digital Kit"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, we have developed a <strong>social media communication plan for Meraki Micro Aesthetics<\/strong>, the aesthetics center led by <strong>Alicia Salvo<\/strong>, located in Viladecans. This project is part of the digital solutions we offer within the program of <strong>Digital kit<\/strong>, with the aim of improving brand visibility and engagement through Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The profile chosen for the development of the campaign has been <strong><a href=\"https:\/\/www.instagram.com\/meraki_estetica_micro\/\" target=\"_blank\" rel=\"noopener\">@meraki_estetica_micro<\/a><\/strong>, which reflects the brand&#039;s philosophy: combining <strong>advanced aesthetic technology with natural, vegan and organic cosmetics<\/strong>We worked closely with the team to establish a coherent visual line, a personalized editorial calendar, and a content strategy aligned with their target audience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Project objectives<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase visibility<\/strong> from Meraki Micro Aesthetics on Instagram.<\/li>\n\n\n\n<li><strong>Connect with the target audience<\/strong> through attractive, visual and informative content.<\/li>\n\n\n\n<li><strong>Encourage interaction<\/strong> with followers and strengthen the digital community.<\/li>\n\n\n\n<li><strong>Promote services and products<\/strong> from the center in a natural and close way.<\/li>\n\n\n\n<li><strong>Create a strong digital identity<\/strong>, aligned with the brand&#039;s values: naturalness, professionalism and innovation.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddd3 Strategy and execution<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the established period (December 2023 to December 2024), a <strong>weekly publishing strategy<\/strong> adapted to the needs of the brand. This strategy has included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adapting content to key events<\/strong>.<\/li>\n\n\n\n<li>Publications about <strong>facial and body treatments, promotions, beauty tips, testimonials and demonstration videos.<\/strong><\/li>\n\n\n\n<li>Use of <strong>Reels, Stories and visual content<\/strong> that shows real results and builds trust.<\/li>\n\n\n\n<li>Creation of a <strong>close, professional and emotionally connected tone of communication with the audience.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcca Results obtained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to the active management of the social network, Meraki Est\u00e8tica Micro has achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase the number of followers and publications<\/strong>.<\/li>\n\n\n\n<li><strong>Improve reach and interaction<\/strong> with highly visual and well-being-oriented content.<\/li>\n\n\n\n<li><strong>Attract new potential customers<\/strong> through the organic promotion of innovative aesthetic services such as Hifu Liposonix or Medestec\u00a9 radiofrequency.<\/li>\n\n\n\n<li><strong>Consolidate its brand as a benchmark in ECO\/BIO aesthetics in the Viladecans area and surrounding areas.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 Conclusions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This project has demonstrated that <strong>a well-structured and visually-careful social media strategy can have a great impact on digital presence<\/strong> of a local business. With the support of the <strong>Digital kit<\/strong>, Meraki Est\u00e8tica Micro has been able to strengthen its brand, increase interest in its services and establish continuous and effective communication with its community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, we continue working to support projects like this, which unite <strong>passion, quality and commitment<\/strong>, helping them grow in the digital environment. \ud83d\ude80<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\">contact with us<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, hem desenvolupat un pla de comunicaci\u00f3 a xarxes socials per a Meraki Est\u00e8tica Micro, el centre d\u2019est\u00e8tica liderat per Alicia Salv\u00f3, ubicat a Viladecans. Aquest projecte forma part de les solucions digitals que oferim dins del programa del Kit Digital, amb l\u2019objectiu de millorar la visibilitat i el comprom\u00eds de la marca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34761,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34759","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-300x208.png",300,208,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-768x532.png",768,532,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-1024x709.png",1024,709,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-1028x675.png",1028,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-980x679.png",795,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-480x332.png",390,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, hem desenvolupat un pla de comunicaci\u00f3 a xarxes socials per a Meraki Est\u00e8tica Micro, el centre d\u2019est\u00e8tica liderat per Alicia Salv\u00f3, ubicat a Viladecans. Aquest projecte forma part de les solucions digitals que oferim dins del programa del Kit Digital, amb l\u2019objectiu de millorar la visibilitat i el comprom\u00eds de la marca&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34759"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34759\/revisions"}],"predecessor-version":[{"id":34762,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34759\/revisions\/34762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34761"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34759"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34759"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}