{"id":34535,"date":"2025-04-05T16:35:00","date_gmt":"2025-04-05T15:35:00","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34535"},"modified":"2025-05-07T14:40:07","modified_gmt":"2025-05-07T13:40:07","slug":"seo-optimization-for-psychological-services-2","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/seo-optimization-for-psychological-services-2\/","title":{"rendered":"Project by Ester Garc\u00eda T\u00e9llez: SEO Optimization for Psychological Services"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At Artic Agency, we work to enhance the digital presence of professionals through effective SEO strategies. One of our latest projects has been with <strong>Ester Garcia Tellez<\/strong>, where we have focused on <strong>SEO optimization of your website<\/strong> to improve its visibility in search engines and attract more people interested in psychological support and personal growth.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-e1520bcd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics-1024x576.png ,https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics.png 780w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics.png 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics-1024x576.png\" alt=\"SEO for Psychological Services\" class=\"uag-image-34537\" width=\"1024\" height=\"576\" title=\"SEO for Psychological Services\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Project objective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project focused on: \u2714 <strong>Implementing an SEO strategy<\/strong> to increase the visibility of the website in searches related to psychology and emotional well-being. \u2714 <strong>Content optimization<\/strong> of key pages to ensure correct use of strategic keywords and improve indexing. \u2714 <strong>Analytical tools configuration<\/strong> such as Google Analytics and Google Search Console to monitor website performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, the website was optimized <a href=\"https:\/\/centrodesaludtrisquel.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Trisquel Health Center<\/strong><\/a>, applying specific SEO techniques to strengthen positioning in relevant searches within the field of psychology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 SEO Strategy: Keyword Analysis and Content Optimization<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure better positioning on Google, a detailed keyword study was carried out and improvements were applied to key pages on the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0d <strong>Selected strategic keywords:<\/strong> \u2705 \u00abpsychological therapy\u00bb \u2705 \u00abonline psychologist\u00bb \u2705 \u00abindividual therapy\u00bb \u2705 \u00abemotional support\u00bb \u2705 \u00abstress management\u00bb \u2705 \u00abadult psychotherapy\u00bb \u2705 \u00abmental health\u00bb \u2705 \u00abanxiety management\u00bb \u2705 \u00abself-knowledge\u00bb \u2705 \u00abpersonal growth\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Main competitors analyzed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sandraribeiro.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Sandra Ribeiro<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/asimapsicologia.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Asima Psychology<\/strong><\/a><\/li>\n\n\n\n<li><strong>Other professionals specialized in personalized psychological therapy<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This study allowed us to identify key opportunities to improve the positioning of Ester Garc\u00eda T\u00e9llez&#039;s website compared to its competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 SEO Optimization of Key Pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each page of the website was optimized for relevant key terms and structured to improve user navigation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Home Page<\/strong> \u2192 Optimized for \u00abpsychological therapy\u00bb. \ud83d\udd39 Implementation of secondary keywords such as \u00abemotional support\u00bb, \u00abstress management\u00bb, \u00abpersonal growth\u00bb and \u00abindividual psychotherapy\u00bb. \ud83d\udd39 Improvement of titles, meta descriptions and ALT attributes of images to capture qualified traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Child and Youth Therapy<\/strong> \u2192 Optimized for \u00abchild psychology\u00bb and \u00abemotional support for children.\u00bb \ud83d\udd39 Creating content on emotion management in children and adolescents to attract parents and families interested in youth therapy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Individual Therapy<\/strong> \u2192 Optimized for &quot;adult therapy&quot; and &quot;anxiety management&quot;. \ud83d\udd39 The content was worked on to reflect Ester&#039;s experience in personalized psychological care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Couple Therapy<\/strong> \u2192 Optimized for \u00abpersonalized couples therapy\u00bb and \u00abimproving couple communication.\u00bb \ud83d\udd39 Content adjusted to highlight the importance of a therapeutic approach for healthy relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udee0 <strong>Other SEO actions implemented:<\/strong> \u2714 Installation and configuration of <strong>Rank Math PRO<\/strong> for efficient SEO management. \u2714 Connection with <strong>Google Analytics and Google Search Console<\/strong> to monitor results and adjust strategies. \u2714 Optimization of <strong>Local SEO<\/strong> to attract customers to your area of influence. \u2714 Image optimization: improving ALT and title attributes for more efficient indexing. \u2714 Backlink strategy to increase domain authority and website relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Results Obtained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The implemented strategy has significantly improved Ester Garc\u00eda T\u00e9llez&#039;s online presence, achieving an increase in organic traffic and a better ranking in searches related to her psychology services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcca <strong>Highlights:<\/strong> \u2714 Significant increase in search engine ranking for strategic keywords. \u2714 Increased CTR and time spent on the website. \u2714 Greater attraction of potential clients interested in psychological therapy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Main searches with better positioning:<\/strong> \u2705 &quot;psychological therapy&quot; \u2192 Featured positioning. \u2705 &quot;anxiety management&quot; \u2192 Significant improvement in visibility. \u2705 &quot;personal growth and self-knowledge&quot; \u2192 Ranking in the first search positions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Conclusions and Recommendations for the Future<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Positive Results:<\/strong> Ester Garc\u00eda T\u00e9llez has established itself as a benchmark in personalized psychological services thanks to SEO optimization. \ud83c\udfaf <strong>Growth in the digital market:<\/strong> The strategy has attracted more potential customers and strengthened its online visibility. \ud83c\udfaf <strong>Long-term SEO:<\/strong> The established base allows us to continue growing and improving our positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce2 <strong>Do you want to boost your online business? Contact us!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/en\/contact\/\">Contact<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de professionals mitjan\u00e7ant estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Ester Garc\u00eda T\u00e9llez, on ens hem centrat en l&#8217;optimitzaci\u00f3 SEO del seu lloc web per millorar la seva visibilitat en els motors de cerca i atraure m\u00e9s persones interessades en suport psicol\u00f2gic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34810,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34535","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-150x150.jpg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-300x185.jpg",300,185,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-18x12.jpg",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-510x356.jpg",510,356,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-400x356.jpg",400,356,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-480x296.jpg",438,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de professionals mitjan\u00e7ant estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Ester Garc\u00eda T\u00e9llez, on ens hem centrat en l&#8217;optimitzaci\u00f3 SEO del seu lloc web per millorar la seva visibilitat en els motors de cerca i atraure m\u00e9s persones interessades en suport psicol\u00f2gic&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34535"}],"version-history":[{"count":2,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34535\/revisions"}],"predecessor-version":[{"id":34866,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34535\/revisions\/34866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34810"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34535"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34535"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}