{"id":34496,"date":"2025-02-04T12:30:47","date_gmt":"2025-02-04T11:30:47","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34496"},"modified":"2025-05-07T15:01:46","modified_gmt":"2025-05-07T14:01:46","slug":"web-and-seo-for-architecture","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/web-and-seo-for-architecture\/","title":{"rendered":"Project by Brufau Cus\u00f3 Architecture Studio: Web and SEO for Architecture and Technical Construction Consulting"},"content":{"rendered":"<p class=\"wp-block-paragraph\">At Artic Agency, we work to enhance the digital presence of businesses and professionals through personalized websites and effective SEO strategies. One of our latest projects has been with <strong>Brufau Cus\u00f3 Architecture Studio<\/strong>, a study specializing in <strong>sustainable architecture and heritage rehabilitation<\/strong>The main objective was to improve its visibility in the digital environment and position itself as a benchmark in the sector.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-449b38f2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1-1024x896.png ,https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1.png 780w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1.png 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1-1024x896.png\" alt=\"Web and SEO for Architecture\" class=\"uag-image-34498\" width=\"1024\" height=\"896\" title=\"Web and SEO for Architecture\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Project objective<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project focused on two main aspects: \u2714 <strong>Design and development of a personalized website<\/strong>, worked together with the Brufau Cus\u00f3 team to adapt to its identity and values. \u2714 <strong>Implementing an SEO strategy<\/strong> based on a detailed study of keywords, content optimization and improved positioning in search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, the website was created <a href=\"https:\/\/brufaucuso.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>brufaucuso.cat<\/strong><\/a>, with a functional and modern design, while executing a strategic SEO strategy to capture the right audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 SEO Strategy: Keyword Research and Competition Analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that the website achieved a good position in Google, a thorough study of keywords and competitors was carried out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0d <strong>Selected strategic keywords:<\/strong> \u2705 \u00abrehabilitation of historic buildings\u00bb \u2705 \u00absustainable architecture\u00bb \u2705 \u00abfunctional architectural design\u00bb \u2705 \u00abheritage restoration\u00bb \u2705 \u00abintegrated management of architectural projects\u00bb \u2705 \u00abbioclimatic architecture\u00bb \u2705 \u00abenergy certification of buildings\u00bb \u2705 \u00absustainable restoration projects\u00bb \u2705 \u00abfacade restoration\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Main competitors analyzed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Several architectural studios recognized in the field of sustainability and rehabilitation.<\/li>\n\n\n\n<li>Companies specialized in energy certification and heritage restoration.<\/li>\n\n\n\n<li>Digital platforms with sustainable architecture content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This analysis revealed a lack of SEO optimization on many competing websites, which represented a strategic opportunity for Brufau Cus\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 SEO Optimization of the Website by Keywords<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A clear hierarchy of the site was worked on to enhance positioning in key terms:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>\u00abArchitecture\u00bb page\u00bb<\/strong> \u2192 Optimized for \u00absustainable architecture\u00bb and \u00abrehabilitation of historic buildings\u00bb. \ud83d\udd39 Implementation of keywords in titles, meta descriptions and headings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>\u00abStudy\u00bb page\u00bb<\/strong> \u2192 Optimized for &quot;sustainable architecture studio&quot; and &quot;architecture team&quot;. \ud83d\udd39 Review and adjustment of metadata and internal links to maximize SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udee0 <strong>Other SEO actions implemented:<\/strong> \u2714 Installation and configuration of Rank Math PRO for efficient SEO management. \u2714 Connection with Google Analytics and Google Search Console to monitor results. \u2714 Local SEO optimization to attract customers in Barcelona and the surrounding area. \u2714 SEO for images: optimization of ALT attributes and titles to improve indexing. \u2714 Backlink strategy to increase domain authority.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-b6bf0308 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3-1024x896.png ,https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3.png 780w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3.png 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3-1024x896.png\" alt=\"SEO Optimization of the Web by Keywords\" class=\"uag-image-34497\" width=\"1600\" height=\"1400\" title=\"SEO Optimization of the Web by Keywords\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Results Obtained<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The implemented strategy has considerably improved Brufau Cus\u00f3&#039;s online presence, with an increase in visibility and organic traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcca <strong>Highlights:<\/strong> \u2714 Significant increase in search engine ranking. \u2714 Increased CTR and time spent on the website. \u2714 Attracting new potential customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Main searches with better positioning:<\/strong> \u2705 \u00absustainable architecture\u00bb \u2192 Outstanding positioning. \u2705 \u00abrehabilitation of historic buildings\u00bb \u2192 Significant increase in visibility. \u2705 \u00abheritage restoration\u00bb \u2192 Consolidated presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Conclusions and Recommendations for the Future<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Positive Results:<\/strong> Brufau Cus\u00f3 has established itself as a sustainable architecture studio that stands out in its sector. \ud83c\udfaf <strong>Growth in the digital market:<\/strong> Increased visibility and attraction of potential clients interested in rehabilitation and sustainability. \ud83c\udfaf <strong>Long-term SEO:<\/strong> The strategy has established a solid foundation for future growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Recommended actions to continue growing:<\/strong> \ud83d\udccd <strong>SEO-Friendly Content Creation<\/strong> \u2192 Articles blog about sustainable architecture and historic rehabilitation. \ud83d\udccd <strong>Backlink expansion<\/strong> \u2192 Link generation on architecture and sustainability websites. \ud83d\udccd <strong>Constant optimization<\/strong> \u2192 Improved CTR in searches with many impressions and few clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With this project, Brufau Cus\u00f3 has gone from a limited digital presence to having a website <strong>fully optimized and personalized<\/strong>, with an SEO strategy focused on <strong>attract qualified clients and consolidate itself as a benchmark in the sector<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, we work so that each business can maximize its digital potential and obtain real results. \ud83d\ude80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce2 <strong>Do you want to boost your online business? Contact us!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/en\/contact\/\">Contact<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de negocis i professionals a trav\u00e9s de webs personalitzades i estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Brufau Cus\u00f3 Estudi d&#8217;Arquitectura, un estudi especialitzat en arquitectura sostenible i rehabilitaci\u00f3 patrimonial. L&#8217;objectiu principal era millorar la seva visibilitat en l&#8217;entorn digital i posicionar-se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34499,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34496","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2.png",1600,1400,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-300x263.png",300,263,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-768x672.png",768,672,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1024x896.png",1024,896,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1536x1344.png",1536,1344,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2.png",1600,1400,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-14x12.png",14,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1080x945.png",1080,945,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2.png",1600,1400,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1280x1120.png",823,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-980x858.png",629,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-480x420.png",309,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de negocis i professionals a trav\u00e9s de webs personalitzades i estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Brufau Cus\u00f3 Estudi d&#8217;Arquitectura, un estudi especialitzat en arquitectura sostenible i rehabilitaci\u00f3 patrimonial. L&#8217;objectiu principal era millorar la seva visibilitat en l&#8217;entorn digital i posicionar-se&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34496"}],"version-history":[{"count":4,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34496\/revisions"}],"predecessor-version":[{"id":34882,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34496\/revisions\/34882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34499"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34496"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34496"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}