{"id":34487,"date":"2025-02-04T09:13:52","date_gmt":"2025-02-04T08:13:52","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34487"},"modified":"2025-02-04T09:16:58","modified_gmt":"2025-02-04T08:16:58","slug":"project-for-nest-gentilis-web-and-seo-for-russian-blue-cat-breeders","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/project-for-nest-gentilis-web-and-seo-for-russian-blue-cat-breeders\/","title":{"rendered":"Project for Nest Gentilis: Website and SEO for Russian Blue Cat Breeders"},"content":{"rendered":"<p>A <strong>Artic Agency<\/strong>, we specialize in helping businesses enhance their digital presence through optimized websites and effective SEO strategies. One of our latest projects has been with <strong>Nest Gentilis<\/strong>, a breeder specializing in cats of the breed <strong>Russian Blue<\/strong>Their main objective was to improve their online visibility and establish themselves as a reference in the breeding and sale of these cats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1\ufe0f\u20e3 Project objective<\/strong><\/h2>\n\n\n\n<p>The project focused on two main areas:<br>\u2714 <strong>Creation of a modern and optimized website<\/strong> to improve the digital presence and facilitate navigation for users interested in Russian Blue.<br>\u2714 <strong>Implementing an SEO strategy<\/strong> based on the search for specific keywords to achieve the best positions in search engines and capture more organic traffic.<\/p>\n\n\n\n<p>For this reason, the website was developed <strong><a href=\"https:\/\/azulrusonova.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/azulrusonova.com\/<\/a><\/strong> and a detailed SEO strategy was worked out with keywords highly relevant to the sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2\ufe0f\u20e3 SEO Strategy: Keyword Research and Competition Analysis<\/strong><\/h2>\n\n\n\n<p>To ensure that the website achieved a good position on Google, we conducted a detailed study of <strong>strategic keywords<\/strong> related to the business:<\/p>\n\n\n\n<p>\u2705 <em>Russian Blue Breeder<\/em><br>\u2705 <em>Russian Blue Cat<\/em><br>\u2705 <em>Russian Blue Kennel<\/em><br>\u2705 <em>Caring for Russian Blue<\/em><\/p>\n\n\n\n<p>These keywords were selected after analyzing the competition and seeing that there was a real opportunity for positioning, since many other breeders did not have an optimized SEO strategy.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Main competitors analyzed<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traditional breeder websites<\/strong> with little SEO work.<\/li>\n\n\n\n<li><strong>Animal sales portals<\/strong> which occupied the top positions but with generic content.<\/li>\n<\/ul>\n\n\n\n<p>With this panorama, we saw the opportunity to position Nest Gentilis as a benchmark in Russian Blue breeding through a well-structured and optimized website.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"233\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/criadero-gatos-azul-ruso-barcelona-1024x233.png\" alt=\"\" class=\"wp-image-34489\" style=\"width:620px;height:auto\" title=\"\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/criadero-gatos-azul-ruso-barcelona-1024x233.png 1024w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/criadero-gatos-azul-ruso-barcelona-980x223.png 980w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/criadero-gatos-azul-ruso-barcelona-480x109.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3\ufe0f\u20e3 SEO Optimization of the Website by Keywords<\/strong><\/h2>\n\n\n\n<p>The ranking and indexing of the website followed a clear strategy to enhance its positioning:<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Home Page<\/strong> \u2192 <em>Optimized by \u201cRussian Blue\u201d<\/em><br>\ud83d\udd39 Application of the keyword in titles, meta descriptions, H1 and visual content to give maximum visibility to the breed.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Page about the breed<\/strong> \u2192 <em>Optimized for \u201cRussian Blue Cat\u201d and \u201cRussian Blue Characteristics\u201d<\/em><br>\ud83d\udd39 Content focused on explaining the history, characteristics and particularities of this breed, using specific keywords.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Litters Page<\/strong> \u2192 <em>Optimized for \u201cRussian Blue Breeding\u201d<\/em><br>\ud83d\udd39 Information about available litters and the qualities of the puppies, aimed at capturing the attention of those interested in buying a cat.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Procedure Page<\/strong> \u2192 <em>Optimized for \u201cRussian Blue Breeding Procedure\u201d<\/em><br>\ud83d\udd39 Detailed explanation of how the adoption process works, taking care of searches related to &quot;adopt a Russian Blue&quot;.<\/p>\n\n\n\n<p>\ud83d\udee0 <strong>Other SEO actions implemented:<\/strong><br>\u2714 Optimization of ALT and title of images to improve indexing.<br>\u2714 Internal linking strategy to enhance the authority of pages.<br>\u2714 Creation of original and optimized content.<br>\u2714 Registration in specialized directories and websites to improve Off-Page SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4\ufe0f\u20e3 Results Obtained<\/strong><\/h2>\n\n\n\n<p>Thanks to the strategy implemented, the Nest Gentilis website has obtained <strong>a notable growth in visibility and organic traffic<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udcca <strong>Data from the last 12 months:<\/strong><br>\u2714 <strong>8.49 thousand total clicks<\/strong><br>\u2714 <strong>683 thousand impressions<\/strong><br>\u2714 <strong>Average position of 5.7<\/strong><br>\u2714 <strong>1.2% average CTR<\/strong><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Top searches with more impressions and better positioning:<\/strong><br>\u2705 <em>Russian blue cat<\/em> \u2192 Position 3.0, 105,303 impressions<br>\u2705 <em>Russian blue<\/em> \u2192 Position 2.8, 99,739 impressions<br>\u2705 <em>Russian blue cat<\/em> \u2192 Position 2.4, 36,308 impressions<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5\ufe0f\u20e3 Best pages according to organic performance<\/strong><\/h2>\n\n\n\n<p>\ud83d\udccc <strong>Home Page:<\/strong> 5,949 clicks, 136,687 impressions.<br>\ud83d\udccc <strong>Russian Blue Feeding Page:<\/strong> 501 clicks, 422,569 impressions.<br>\ud83d\udccc <strong>Breed Characteristics Page:<\/strong> 255 clicks, 176,802 impressions.<\/p>\n\n\n\n<p>These data confirm that <strong>Optimized pages have achieved good positions and generated consistent traffic.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6\ufe0f\u20e3 Conclusions and Recommendations for the Future<\/strong><\/h2>\n\n\n\n<p>\ud83c\udfaf <strong>Positive Results:<\/strong> The website has achieved a solid position in its sector, standing out from the competition and attracting relevant traffic.<br>\ud83c\udfaf <strong>International Traffic:<\/strong> The audience comes mainly from Spanish-speaking countries, but also from other regions, opening up new market opportunities.<br>\ud83c\udfaf <strong>Content of Interest:<\/strong> The pages dedicated to the feeding, characteristics and care of the Russian Blue have been very successful.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>To continue growing, we recommend:<\/strong><br>\ud83d\udccd <strong>Creating more SEO-Friendly content<\/strong> \u2192 Articles about curiosities, tips and experiences with Russian Blue.<br>\ud83d\udccd <strong>Backlink strategy<\/strong> \u2192 Increase visibility through links on websites specializing in pets.<br>\ud83d\udccd <strong>Continuous optimization<\/strong> \u2192 Improve CTR on pages with many impressions but few clicks.<\/p>\n\n\n\n<p>With this project, <strong>Nest Gentilis has gone from being a Russian Blue breeder with little online presence to having a solid, SEO-optimized website<\/strong>, with a clear strategy and excellent results.<\/p>\n\n\n\n<p>A <strong>Artic Agency<\/strong>, we work so that every business can <strong>maximize your digital presence and reach customers in an efficient and lasting way<\/strong>. \ud83d\ude80<\/p>\n\n\n\n<p>\ud83d\udce2 <strong>Do you want to boost your online business? <\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\"><strong>contact with us<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens especialitzem en ajudar negocis a potenciar la seva pres\u00e8ncia digital a trav\u00e9s de webs optimitzades i estrat\u00e8gies SEO efectives. Un dels nostres \u00faltims projectes ha estat amb Nest Gentilis, un criador especialitzat en gats de la ra\u00e7a Russian Blue. El seu objectiu principal era millorar la seva visibilitat en l\u00ednia i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34488,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34487","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats-150x92.webp",150,92,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats-18x10.webp",18,10,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Web-i-SEO-per-Criadors-de-Gats.webp",168,92,false]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens especialitzem en ajudar negocis a potenciar la seva pres\u00e8ncia digital a trav\u00e9s de webs optimitzades i estrat\u00e8gies SEO efectives. Un dels nostres \u00faltims projectes ha estat amb Nest Gentilis, un criador especialitzat en gats de la ra\u00e7a Russian Blue. El seu objectiu principal era millorar la seva visibilitat en l\u00ednia i&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34487"}],"version-history":[{"count":3,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34487\/revisions"}],"predecessor-version":[{"id":34493,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34487\/revisions\/34493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34488"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34487"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34487"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}