{"id":34484,"date":"2025-02-01T22:14:31","date_gmt":"2025-02-01T21:14:31","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34484"},"modified":"2025-05-07T15:02:41","modified_gmt":"2025-05-07T14:02:41","slug":"metal-locksmith-and-welding-mostazo-web-creation-and-seo-strategy","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/metal-locksmith-and-welding-mostazo-web-creation-and-seo-strategy\/","title":{"rendered":"Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo: Creation of the website and SEO strategy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, we specialize in helping local businesses establish a solid and effective digital presence. One of our latest projects has been for <strong>Locksmithing and Welding Mostazo<\/strong>, a company specializing in <strong>metal locksmithing and welding in Barcelona<\/strong>For this client, we have developed a comprehensive strategy that includes the creation of a new website and SEO optimization focused on capturing organic traffic and improving its visibility in search engines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1\ufe0f\u20e3 Project objective<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main objective of this project was to give digital presence to <strong>Locksmithing and Welding Mostazo<\/strong>, offering you a modern and SEO-optimized website, focused on the keywords relevant to your business. In addition, we wanted to position your website in the top positions of Google by <strong>attract customers interested in metal locksmithing and welding services in Barcelona<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2\ufe0f\u20e3 Domain registration and website creation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After an analysis of the industry and keywords, we registered the domain <strong>locksmithingandsoldaduras.com<\/strong>, a strategic choice that reflects the client&#039;s main services and facilitates organic positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the development of the website, we have created an attractive and functional site, optimized for user experience (UX) and SEO. The design of the page follows a clear and orderly structure, making it easier for users to navigate and find information about the services offered.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3\ufe0f\u20e3 SEO strategy and competition analysis<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure that the website achieves a good position in search engines, we have carried out a <strong>comprehensive keyword research<\/strong> and a competition analysis. We have identified that, although there are generalist portals and directories that also offer locksmith services, <strong>there is no effective SEO optimization on many of these websites<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on this analysis, we decided to work on the following <strong>main keywords<\/strong>:<br>\u2705 <strong>\u00ab&quot;Metal Locksmith in Barcelona&quot;\u00bb<\/strong><br>\u2705 <strong>\u00ab&quot;Welding in Barcelona&quot;\u00bb<\/strong><br>\u2705 <strong>\u00ab&quot;Metal Locksmith and Welding in Barcelona&quot;\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These keywords have allowed us <strong>focus on the content of the website<\/strong> to attract relevant traffic and better qualify visitors interested in these services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd0d Competitor websites analyzed:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mccerrajeria24h.com<\/strong> \u2192 A website for emergency locksmith services, but which does not specialize in metal locksmithing.<\/li>\n\n\n\n<li><strong>locksmithsbarcelona.com<\/strong> \u2192 A directory of locksmiths in Barcelona, but which does not specifically work in welding and metal locksmithing services.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This scenario has given us a <strong>competitive advantage<\/strong>, since our strategy has focused on <strong>position very specific services that the competition did not work on in depth<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4\ufe0f\u20e3 SEO optimization and website ranking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have structured the website strategically, assigning each page to a main keyword to maximize its positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>man<\/strong>: <a href=\"https:\/\/cerrajeriaysoldaduras.com\" target=\"_blank\" rel=\"noopener\">https:\/\/cerrajeriaysoldaduras.com<\/a><br><strong>Keyword:<\/strong> <em>Locksmithing and Welding in Barcelona<\/em><br>\ud83d\udca1 We have optimized the title, meta description, texts and images to include the main keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Welding Page<\/strong>: <a href=\"https:\/\/cerrajeriaysoldaduras.com\/soldaduras-en-barcelona\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cerrajeriaysoldaduras.com\/soldaduras-en-barcelona\/<\/a><br><strong>Keyword:<\/strong> <em>Welding in Barcelona<\/em><br>\ud83d\udca1 Specific content on metal welding services, highlighting the customer experience in this sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Cerrajer\u00eda Metalica page<\/strong>: <a href=\"https:\/\/cerrajeriaysoldaduras.com\/cerrajeria-metalica-en-barcelona\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cerrajeriaysoldaduras.com\/cerrajeria-metalica-en-barcelona\/<\/a><br><strong>Keyword:<\/strong> <em>Metal locksmith shop in Barcelona<\/em><br>\ud83d\udca1 An optimized page has been created with information about materials, techniques and projects carried out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Other SEO actions implemented<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Optimization of ALT and title of images<\/strong> to facilitate indexing by Google.<br>\u2705 <strong>Strategic internal linking<\/strong> to improve the authority of pages on the web.<br>\u2705 <strong>Indexing and configuration in Google Search Console<\/strong> to ensure that Google crawls the web correctly.<br>\u2705 <strong>Publication in local directories<\/strong> to increase visibility in Barcelona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5\ufe0f\u20e3 Results and benefits for the client<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Fast positioning<\/strong>: Thanks to prior research and solid SEO execution, the website has begun to rise quickly in search engine rankings.<br>\ud83c\udfaf <strong>Specific targeting<\/strong>: Focusing on metal locksmithing and welding services has allowed us to stand out from the competition.<br>\ud83c\udfaf <strong>Greater visibility<\/strong>: With a clear, modern and optimized website, the client can generate more contacts and convert more visits into customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udccc Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With this project, <strong>Locksmithing and Welding Mostazo<\/strong> has gone from having no digital presence to having one <strong>website optimized and ready to compete in the online market<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, we ensure that each web creation and SEO project is based on a solid and effective strategy, helping our clients grow in the digital world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Do you want us to develop your digital presence? Contact us!<\/strong> \ud83d\ude80<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/en\/contact\/\">Contact<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens especialitzem en ajudar negocis locals a establir una pres\u00e8ncia digital s\u00f2lida i efectiva. Un dels nostres \u00faltims projectes ha estat per Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo, una empresa especialitzada en serralleria met\u00e0l\u00b7lica i soldadures a Barcelona. Per aquest client, hem desenvolupat una estrat\u00e8gia integral que inclou la creaci\u00f3 d&#8217;una nova p\u00e0gina [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34485,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34484","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-300x300.png",300,300,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-12x12.png",12,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-500x382.png",500,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-400x500.png",400,500,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-480x480.png",270,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens especialitzem en ajudar negocis locals a establir una pres\u00e8ncia digital s\u00f2lida i efectiva. Un dels nostres \u00faltims projectes ha estat per Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo, una empresa especialitzada en serralleria met\u00e0l\u00b7lica i soldadures a Barcelona. Per aquest client, hem desenvolupat una estrat\u00e8gia integral que inclou la creaci\u00f3 d&#8217;una nova p\u00e0gina&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34484"}],"version-history":[{"count":2,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34484\/revisions"}],"predecessor-version":[{"id":34883,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/34484\/revisions\/34883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34485"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34484"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=34484"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=34484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}