{"id":33683,"date":"2023-08-23T08:31:50","date_gmt":"2023-08-23T07:31:50","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=33683"},"modified":"2023-11-06T08:34:14","modified_gmt":"2023-11-06T07:34:14","slug":"boost-online-positioning","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/boost-online-positioning\/","title":{"rendered":"Blauxell: Online positioning"},"content":{"rendered":"<p>At Artic Agency, we are proud to share stories that reflect how our digital marketing expertise can boost our clients&#039; online positioning. On this occasion, we want to introduce you to our exciting project with Blauxell Mallorca, in which we faced challenges and achieved impressive results through advanced SEO strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strengthening the online presence<\/strong><\/h3>\n\n\n\n<p>Our client, Blauxell Mallorca, contacted us with the need to strengthen its online presence in the competitive field of boat booking. Its objective was clear: to position itself as a leader in this boat sector in Mallorca and improve its online visibility to boost bookings and enquiries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenges in a competitive market<\/strong><\/h3>\n\n\n\n<p>The main challenge we faced was the intense competition in the field of ship booking. With multiple companies fighting for the top positions in the search results, our challenge was to make Blauxell Mallorca stand out in a saturated market. In addition, the client&#039;s website had technical issues affecting both loading speed and user experience, which required a comprehensive solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to boost online positioning?<\/h2>\n\n\n\n<p>With one <strong>Comprehensive and Strategic Solution<\/strong>, our digital marketing team set to work to address these challenges effectively. We started with an analysis of the website to identify areas for improvement. Technical improvements were implemented to optimize loading speed and site structure, thus improving the user experience.<\/p>\n\n\n\n<p>A high-quality content strategy was also key. We introduced a new page dedicated to the beaches of Mallorca, focused on relevant and high-value keywords for the sector. This not only improved the user experience, but also helped strengthen the domain authority.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Measurable impact and tangible results<\/strong><\/h3>\n\n\n\n<p>The results were not long in coming. The ship booking page of <a href=\"https:\/\/blauxell.com\/\" target=\"_blank\" rel=\"noopener\">Blauxell Majorca<\/a> experienced a notable increase in its organic traffic, which translated into significant growth in bookings and enquiries. Rankings for specific keywords also saw substantial improvements, allowing the client to rank prominently in front of their competitors.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia_-1024x768.jpg\" alt=\"\" class=\"wp-image-33685\" style=\"width:439px;height:329px\" title=\"\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia_-980x735.jpg 980w, https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia_-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The impact of our strategies was reflected in an increase in brand visibility and a higher number of conversions. These results are just the beginning, as we continue to work closely with Blauxell Mallorca to further strengthen their online position and achieve new successes in future campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why trust Artic Agency? <\/strong><\/h3>\n\n\n\n<p>At Artic Agency, we are committed to providing comprehensive solutions that generate real results for our clients. Our collaboration with Blauxell Mallorca is a testament to how the combination of advanced SEO strategies, technical improvements and quality content can boost online presence and generate significant business impact.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia__-1024x768.jpg\" alt=\"\" class=\"wp-image-33686\" style=\"width:271px;height:203px\" title=\"\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia__-980x735.jpg 980w, https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia__-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>If you are looking to transform your online presence and achieve tangible results in the digital world, do not hesitate to contact us. <\/p>\n\n\n\n<p>Together we can propel your business towards the digital success you deserve.<\/p>\n\n\n\n<p><a href=\"#contactar\">contact with us<\/a> and get a free consultation<\/p>","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens enorgulleix compartir hist\u00f2ries que reflecteixen com la nostra experi\u00e8ncia en m\u00e0rqueting digital pot potenciar el posicionament en l\u00ednia dels nostres clients. En aquesta ocasi\u00f3, volem presentar-te el nostre emocionant projecte amb Blauxell Mallorca, en el qual vam enfrontar reptes i vam assolir resultats impactants mitjan\u00e7ant estrat\u00e8gies avan\u00e7ades de SEO. Refor\u00e7ant la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33684,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[14,22],"project_tag":[],"class_list":["post-33683","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-posicionament","project_category-sem"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia.jpg",1920,1440,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-150x150.jpg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-300x225.jpg",300,225,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-768x576.jpg",768,576,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-1024x768.jpg",1024,768,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia.jpg",1920,1440,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-16x12.jpg",16,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-1080x675.jpg",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-1080x810.jpg",1080,810,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia.jpg",1920,1440,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-1280x960.jpg",960,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-980x735.jpg",735,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/08\/Potenciar-el-Posicionament-en-Linia-480x360.jpg",360,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens enorgulleix compartir hist\u00f2ries que reflecteixen com la nostra experi\u00e8ncia en m\u00e0rqueting digital pot potenciar el posicionament en l\u00ednia dels nostres clients. En aquesta ocasi\u00f3, volem presentar-te el nostre emocionant projecte amb Blauxell Mallorca, en el qual vam enfrontar reptes i vam assolir resultats impactants mitjan\u00e7ant estrat\u00e8gies avan\u00e7ades de SEO. Refor\u00e7ant la&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/33683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=33683"}],"version-history":[{"count":5,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/33683\/revisions"}],"predecessor-version":[{"id":33812,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/33683\/revisions\/33812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/33684"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=33683"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=33683"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=33683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}