{"id":1364,"date":"2022-09-25T17:04:10","date_gmt":"2022-09-25T16:04:10","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=1364"},"modified":"2022-09-25T17:04:10","modified_gmt":"2022-09-25T16:04:10","slug":"gremi-dhotels-de-barcelona-positioning-in-the-tourist-sector","status":"publish","type":"project","link":"https:\/\/articagency.cat\/en\/project\/gremi-dhotels-de-barcelona-positioning-in-the-tourist-sector\/","title":{"rendered":"Barcelona Hotels Guild: Positioning in the tourism sector"},"content":{"rendered":"<p>Positioning in the tourism sector is critical and very competitive. The <strong>Guild of Hotels of Barcelona<\/strong> it has a reservation center on the Internet. In its sector and with a tourist destination at the level of Barcelona,<strong> \u200b\u200bcompetition to capture organic traffic is maximum<\/strong>.<\/p>\n<p>In this project, we work along two lines.<\/p>\n<p>On the one hand, increasing internationalization mainly on European issuing markets. And, on the other hand,<strong> establishing a content strategy<\/strong> that allows us to have visibility on events of great attraction that take place in Barcelona (sonar, fairs, Circuit de Catalunya...).<\/p>\n<p>Besides, <strong>we achieve a very relevant level of traffic and conversion<\/strong> from keywords related to tourist preferences (hotels that accept pets, hotels al <em>gayxample<\/em>, hotels near the airport...) for which<strong> we have worked on a structure of landing pages<\/strong> specific<\/p>\n<h3>The power of details<\/h3>\n<p>The CMS used by the website <strong>it did not allow generating a Sitemap.xml file<\/strong>. We found an external solution that generated this file with the necessary periodicity and <strong>in an automated way<\/strong>.<\/p>\n<p><em>Inbound Marketing is a discipline where the general principles are easy to understand and apply. The vocation to deepen makes the difference. The secret is in the details.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>El posicionament en el sector tur\u00edstic \u00e9s cr\u00edtic i molt competitiu. El Gremi d\u2019Hotels de Barcelona disposa d&#8217;una central de reserves a Internet. Al seu sector i amb una destinaci\u00f3 tur\u00edstica del nivell de Barcelona, \u200b\u200bla compet\u00e8ncia per captar tr\u00e0nsit org\u00e0nic \u00e9s m\u00e0xima. En aquest projecte, treballem sobre dues l\u00ednies. D&#8217;una banda, incrementant la internacionalitzaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":858,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-1364","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-posicionament"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones.png",1920,1280,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-300x200.png",300,200,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-768x512.png",768,512,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1024x683.png",1024,683,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1536x1024.png",1536,1024,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones.png",1920,1280,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1080x720.png",1080,720,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones.png",1920,1280,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1280x853.png",1080,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-980x653.png",827,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-480x320.png",405,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"El posicionament en el sector tur\u00edstic \u00e9s cr\u00edtic i molt competitiu. El Gremi d\u2019Hotels de Barcelona disposa d&#8217;una central de reserves a Internet. Al seu sector i amb una destinaci\u00f3 tur\u00edstica del nivell de Barcelona, \u200b\u200bla compet\u00e8ncia per captar tr\u00e0nsit org\u00e0nic \u00e9s m\u00e0xima. En aquest projecte, treballem sobre dues l\u00ednies. D&#8217;una banda, incrementant la internacionalitzaci\u00f3&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project\/1364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/858"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_category?post=1364"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/project_tag?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}