{"id":34962,"date":"2025-08-13T10:00:00","date_gmt":"2025-08-13T09:00:00","guid":{"rendered":"https:\/\/articagency.cat\/?p=34962"},"modified":"2025-07-10T11:29:08","modified_gmt":"2025-07-10T10:29:08","slug":"generate-content","status":"publish","type":"post","link":"https:\/\/articagency.cat\/en\/generate-content\/","title":{"rendered":"How to generate content that connects with your audience"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In a digital world where thousands of posts, articles, videos and advertisements are published every day, <strong>generate content<\/strong> that truly connects with your audience is more than ever a necessity. It&#039;s not just about posting often, but about saying things that make sense to your audience, that provide value, emotion or solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#039;re a big brand or a freelancer running your own business, knowing how to generate content that connects can be the difference between going unnoticed or creating a loyal and engaged community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding your audience: the first step to generating relevant content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start writing, recording or designing anything, you need to be clear <strong>Who are you addressing?<\/strong>Your content can&#039;t speak to everyone: it has to speak to someone specific. Asking yourself these questions can help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is my ideal client?<\/li>\n\n\n\n<li>What problems do you have?<\/li>\n\n\n\n<li>What interests you?<\/li>\n\n\n\n<li>How does he express himself? What tone, what words does he use?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This exercise not only helps you choose topics, but also tone and channel. If your audience is young, a video on TikTok might work best. If they are professionals, perhaps a long article on LinkedIn.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-1-768x1024.jpg\" alt=\"\" class=\"wp-image-34968\" style=\"width:289px;height:auto\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Type of content that connects best<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many formats you can use for <strong>generate content<\/strong>, but what really matters is what you say. Here are some types of content that tend to work really well:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Educational content:<\/strong><br>Articles, videos or infographics that teach something useful. For example, \u201chow to run a Google Ads campaign\u201d or \u201chow to improve your social media strategy.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Inspirational or emotional content:<\/strong><br>Real stories, customer successes, challenges overcome... What touches the fiber connects a lot with people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Entertaining content:<\/strong><br>Memes, funny videos or light content that helps you generate empathy and humanize the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Participatory content:<\/strong><br>Questions, surveys, contests... Getting your audience to participate creates a bond and gives you new ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Value is above quantity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Publishing for the sake of publishing doesn&#039;t make sense. It&#039;s preferable <strong>generate quality content<\/strong> once a week than posting every day aimlessly. Your audience notices it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each piece of content should fulfill at least one of these goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inform or train<\/li>\n\n\n\n<li>To inspire or excite<\/li>\n\n\n\n<li>Entertaining or thought-provoking<\/li>\n\n\n\n<li>Invite to act (call to action)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If it doesn&#039;t meet any of these, it may not be worth publishing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consistency and authenticity: two keys to connecting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trust is built over time, and that&#039;s why you need to be <strong>consistent and constant<\/strong>Your visual style, tone of voice and the values you convey should always be recognizable. You don&#039;t have to be perfect, but you do have to be authentic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands that connect are not those that only talk about themselves, but those that <strong>they put themselves in the customer&#039;s shoes<\/strong>Those who listen, those who share, those who add.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to measure if you are generating content that connects<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are different indicators that can help you know if your content is working:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interaction:<\/strong> comments, likes, shares<\/li>\n\n\n\n<li><strong>Reading or viewing time<\/strong><\/li>\n\n\n\n<li><strong>Clicks and web traffic<\/strong><\/li>\n\n\n\n<li><strong>Number of leads or contacts generated<\/strong><\/li>\n\n\n\n<li><strong>Qualitative comments or direct feedback<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not everything should be measured in numbers alone. Sometimes a sincere message from a customer is worth more than a hundred likes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Generating content is not improvising: it is having a strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, it is important to remember that generating content is not only a creative task, but also <strong>a strategic action<\/strong>Making an editorial calendar, combining different formats, adapting content to each network and reviewing what works are basic steps to obtain results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#039;t know where to start, the best thing you can do is seek advice. <a href=\"https:\/\/articagency.cat\/en\/\">Artic Agency<\/a>, we accompany brands from all sectors to help them <strong>generate content with purpose<\/strong> and truly connect with your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to take this step, we are just an email or call away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/en\/contact\/\">Let&#039;s get in touch<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En un m\u00f3n digital on cada dia es publiquen milers de posts, articles, v\u00eddeos i anuncis, generar contingut que realment connecti amb el teu p\u00fablic \u00e9s m\u00e9s que mai una necessitat. No es tracta nom\u00e9s de publicar sovint, sin\u00f3 de dir coses que tinguin sentit per a la teva audi\u00e8ncia, que aportin valor, emoci\u00f3 o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-34962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-artic-agency"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-scaled.jpg",1920,2560,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-150x150.jpg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-225x300.jpg",225,300,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-768x1024.jpg",768,1024,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-768x1024.jpg",768,1024,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-1152x1536.jpg",1152,1536,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-1536x2048.jpg",1536,2048,true],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-9x12.jpg",9,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-1080x675.jpg",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-1080x1440.jpg",1080,1440,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-2880x1800.jpg",2880,1800,true],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-1280x1707.jpg",540,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-980x1307.jpg",413,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/07\/IMG_0393-480x640.jpg",203,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/en\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"En un m\u00f3n digital on cada dia es publiquen milers de posts, articles, v\u00eddeos i anuncis, generar contingut que realment connecti amb el teu p\u00fablic \u00e9s m\u00e9s que mai una necessitat. No es tracta nom\u00e9s de publicar sovint, sin\u00f3 de dir coses que tinguin sentit per a la teva audi\u00e8ncia, que aportin valor, emoci\u00f3 o&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/posts\/34962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/comments?post=34962"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/posts\/34962\/revisions"}],"predecessor-version":[{"id":34969,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/posts\/34962\/revisions\/34969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media\/34967"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/media?parent=34962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/categories?post=34962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/articagency.cat\/en\/wp-json\/wp\/v2\/tags?post=34962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}