{"id":3879,"date":"2023-03-03T09:01:07","date_gmt":"2023-03-03T08:01:07","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&p=3879"},"modified":"2023-03-15T10:16:04","modified_gmt":"2023-03-15T09:16:04","slug":"penedes-coworking-rebranding-disseny-web-i-xarxes","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/penedes-coworking-rebranding-disseny-web-i-xarxes\/","title":{"rendered":"Pened\u00e8s Coworking: Rebranding, disseny web i xarxes"},"content":{"rendered":"\n

El projecte de Pened\u00e8s Coworking<\/strong> ha sigut especial.<\/p>\n\n\n\n

Ens van encarregar el 100% del m\u00e0rqueting digital<\/strong> d’un coworking que no estava funcionant, i ens van donar total llibertat per fer el que creguessim per rellan\u00e7ar-lo i fer-lo arribar al seg\u00fcent nivell.<\/p>\n\n\n\n

<\/div>\n\n\n\n

En qu\u00e8 ha consistit el m\u00e0rqueting per Pened\u00e8s Coworking<\/h2>\n\n\n\n

Primer de tot, vam decidir fer un canvi de nom. Ol\u00e8rdola Business Coworking<\/strong>, com s’anomenava abans, va passar a ser Pened\u00e8s Coworking, buscant en el nom ser el referent dels espais coworkings<\/strong> tant a Vilafranca com a la comarca.<\/p>\n\n\n\n

\"Pened\u00e8s
Pened\u00e8s Coworking Logo<\/figcaption><\/figure>\n\n\n\n

Amb aix\u00f2 vam dissenyar un nou logotip<\/strong>, molt m\u00e9s modern i que describ\u00eds el que \u00e9s l’espai, utilitzant elements dels que ja disposaven en el local.<\/p>\n\n\n\n

Lligat a tot aix\u00f2, vam fer un replantejament dels preus, de la forma de funcionar, simplificant processos i oferint als nous coworkers total llibertat de l’espai<\/strong>, de taula fixa, sales de reunions amb us il\u00b7limitat i altres serveis que un espai tant gran permet i que pot diferenciar-se sobre tots els altres de la zona.<\/p>\n\n\n\n

Despr\u00e9s va venir la web, amb un nou domini, penedescoworking.com<\/a>, amb un disseny que vol transmetre frescura i professionalitat<\/strong>, els valors que t\u00e9 l’espai i que es volen fer arribar als possibles interessats, aix\u00ed com enfocar-ho a ser una incubadora d’startups.<\/p>\n\n\n\n

Finalment, el treball de xarxes, gr\u00e0fiques, tota la imatge corporativa<\/strong>, treball de posts, reels, stories, copy i anuncis per arribar als possibles clients finals.<\/p>\n\n\n\n

Amb l’ajuda de l’anal\u00edtica web, SEO amb SemRush, comparatives de compet\u00e8ncia<\/strong> i m\u00e9s, Pened\u00e8s Coworking est\u00e0 en un creixement constant i podem dir que Artic Agency l’hem convertit en la nostra segona casa, ja que \u00e9s un espai on hi passem molt de temps treballant, per la comoditat, espais i serveis que ens ofereix.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Perqu\u00e8 confiar en Artic<\/h2>\n\n\n\n

Artic Agency ofereix serveis de m\u00e0rqueting digital global<\/strong> per a projectes de tota mena, tant recent creats, com empreses que porten molts anys i necessiten un nou llan\u00e7ament. Demana’ns una consultoria gratu\u00efta i t’assessorarem sense cap comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

El projecte de Pened\u00e8s Coworking ha sigut especial. Ens van encarregar el 100% del m\u00e0rqueting digital d’un coworking que no estava funcionant, i ens van donar total llibertat per fer el que creguessim per rellan\u00e7ar-lo i fer-lo arribar al seg\u00fcent nivell. En qu\u00e8 ha consistit el m\u00e0rqueting per Pened\u00e8s Coworking Primer de tot, vam decidir […]<\/p>\n","protected":false},"author":2,"featured_media":3880,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-3879","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca.png",2880,1920,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-300x200.png",300,200,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-768x512.png",768,512,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-1024x682.png",1024,682,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-1536x1024.png",1536,1024,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-2048x1365.png",2048,1365,true],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-1080x720.png",1080,720,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-2880x1800.png",2880,1800,true],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-1280x853.png",1080,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-980x653.png",827,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2023\/03\/penedes-coworking-vilafranca-480x320.png",405,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"El projecte de Pened\u00e8s Coworking ha sigut especial. Ens van encarregar el 100% del m\u00e0rqueting digital d’un coworking que no estava funcionant, i ens van donar total llibertat per fer el que creguessim per rellan\u00e7ar-lo i fer-lo arribar al seg\u00fcent nivell. En qu\u00e8 ha consistit el m\u00e0rqueting per Pened\u00e8s Coworking Primer de tot, vam decidir…","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/3879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=3879"}],"version-history":[{"count":0,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/3879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/3880"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=3879"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=3879"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=3879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}