{"id":34829,"date":"2025-01-15T08:46:21","date_gmt":"2025-01-15T07:46:21","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34829"},"modified":"2025-04-28T08:46:36","modified_gmt":"2025-04-28T07:46:36","slug":"xarxes-socials-per-una-carnisseria-amb-el-kit-digital","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/xarxes-socials-per-una-carnisseria-amb-el-kit-digital\/","title":{"rendered":"Carnicer\u00eda Pilarica: Xarxes Socials per una Carnisseria amb el Kit Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Artic Agency, ens especialitzem a potenciar negocis locals a trav\u00e9s de plans de comunicaci\u00f3 digital adaptats a les seves necessitats. En aquest cas treballem durant un any a xarxes socials per a una carnisseria amb el kit digital. Carnicer\u00eda Pilarica, una carnisseria tradicional de Lugo que destaca per oferir productes carnis frescos, d&#8217;origen local i d&#8217;alta qualitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1\ufe0f\u20e3 Objectiu del projecte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte es va centrar a desenvolupar una estrat\u00e8gia de xarxes socials efectiva que transmet\u00e9s la qualitat, la tradici\u00f3 i l&#8217;autenticitat de Carnicer\u00eda Pilarica. Per fer-ho possible, vam dissenyar una l\u00ednia de comunicaci\u00f3 coherent, vam optimitzar el seu perfil d&#8217;Instagram i vam implementar una gesti\u00f3 professional del contingut, tot aprofitant les funcionalitats disponibles gr\u00e0cies al Kit Digital. Aix\u00ed, es va consolidar una pres\u00e8ncia s\u00f2lida a Instagram, la xarxa social ideal per transmetre visualment els valors i la frescor dels seus productes.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2\ufe0f\u20e3 Xarxes Socials per una Carnisseria amb el Kit Digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En el marc del Kit Digital, vam aplicar diverses funcionalitats essencials per garantir l&#8217;\u00e8xit de la pres\u00e8ncia digital de Carnicer\u00eda Pilarica. En primer lloc, vam elaborar un <strong>Social Media Plan<\/strong> alineat amb la missi\u00f3 i els valors de la carnisseria, amb l&#8217;objectiu de connectar emocionalment amb el p\u00fablic objectiu i fidelitzar els clients existents. A m\u00e9s, vam posar en marxa un sistema de <strong>monitoritzaci\u00f3 de xarxes socials<\/strong> per mesurar peri\u00f2dicament l&#8217;impacte de les accions i ajustar l&#8217;estrat\u00e8gia segons els resultats obtinguts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 vam realitzar una <strong>auditoria i optimitzaci\u00f3 de xarxes socials<\/strong>, millorant aspectes com la bio, l&#8217;est\u00e8tica visual i la coher\u00e8ncia del missatge de marca. La gesti\u00f3 de xarxes es va centrar en la publicaci\u00f3 constant de continguts atractius, amb una mitjana de 4 a 8 posts mensuals que combinaven fotografies de producte, consells de cuina, promocions especials i informaci\u00f3 sobre la proced\u00e8ncia de la carn.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3\ufe0f\u20e3 An\u00e0lisi de Situaci\u00f3 i Punt de Partida<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 Perfil actiu d\u2019Instagram<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 Objectius establerts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incrementar la visibilitat de marca.<\/li>\n\n\n\n<li>Generar m\u00e9s interacci\u00f3 i engagement.<\/li>\n\n\n\n<li>Conduir tr\u00e0nsit cap a la web i potenciar les comandes en l\u00ednia.<\/li>\n\n\n\n<li>Educar sobre la qualitat dels seus productes i la seva proced\u00e8ncia.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4\ufe0f\u20e3 Estrat\u00e8gia de Continguts i Comunicaci\u00f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc L\u00ednia de comunicaci\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posicionar-se com a referent en qualitat i frescor.<\/li>\n\n\n\n<li>Educar i inspirar a trav\u00e9s de receptes i consells gastron\u00f2mics.<\/li>\n\n\n\n<li>Mostrar la tradici\u00f3 i el saber fer artesanal de la carnisseria.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Tono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proper, proper i apassionat per la carn i la gastronomia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Est\u00e8tica visual:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotografies d&#8217;alta qualitat destacant la textura i el color de la carn.<\/li>\n\n\n\n<li>Colors c\u00e0lids i naturals (inspirats en tons de fusta i colors de carn fresca).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc Temes destacats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Receptes amb carn gallega.<\/li>\n\n\n\n<li>Informaci\u00f3 nutricional i beneficis de la carn de qualitat.<\/li>\n\n\n\n<li>Hist\u00f2ries sobre l&#8217;origen dels productes i processos artesanals.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"1024\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital_-1-970x1024.png\" alt=\"\" class=\"wp-image-34832\" style=\"width:513px;height:auto\" title=\"\"><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5\ufe0f\u20e3 Resultats Obtinguts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies a l&#8217;estrat\u00e8gia implementada, Carnicer\u00eda Pilarica va tancar el per\u00edode amb 801 publicacions, 3.250 seguidors i 5.974 comptes seguits, mantenint una comunitat activa i compromesa. L\u2019augment d&#8217;interacci\u00f3 en forma de \u201cm&#8217;agrada\u201d, comentaris i comparticions va ser notable, aix\u00ed com el tr\u00e0nsit dirigit cap a la web per fomentar la compra en l\u00ednia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La construcci\u00f3 d\u2019una comunitat fidelitzada i el refor\u00e7 de la imatge de marca han estat dos dels \u00e8xits m\u00e9s destacats del projecte. La pres\u00e8ncia constant i coherent en xarxes ha consolidat Carnicer\u00eda Pilarica com una refer\u00e8ncia en el sector carni de Lugo i un exemple de qualitat i proximitat.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6\ufe0f\u20e3 Conclusions i Recomanacions per al Futur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gesti\u00f3 de xarxes socials de Carnicer\u00eda Pilarica ha estat clau per modernitzar la seva comunicaci\u00f3, apropar-se a un p\u00fablic m\u00e9s ampli i enfortir la seva imatge de marca tradicional amb un enfocament modern. La creaci\u00f3 de continguts visuals cuidats i la const\u00e0ncia en les publicacions han estat determinants per aconseguir aquests resultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Resultats Positius: Carnicer\u00eda Pilarica ha refor\u00e7at la seva pres\u00e8ncia digital i s&#8217;ha posicionat com una carnisseria de refer\u00e8ncia a Lugo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf P\u00fablic fidel: S\u2019ha constru\u00eft una comunitat activa d\u2019amants de la bona carn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Marca diferenciada: El missatge de qualitat, origen local i frescor ha quedat clarament establert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquest projecte, Carnicer\u00eda Pilarica ha passat de tenir una pres\u00e8ncia digital b\u00e0sica a consolidar-se com una carnisseria de refer\u00e8ncia amb una estrat\u00e8gia de xarxes socials s\u00f2lida i efectiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf P\u00fablic fidel: S\u2019ha creat una comunitat activa i compromesa que valora la qualitat i la proximitat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf Marca diferenciada: El missatge de frescor, qualitat i tradici\u00f3 ha estat clarament comunicat.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Recomanacions per continuar creixent: <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd Crear contingut audiovisual en format v\u00eddeo (Reels i Stories de receptes o talls de carn). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd Establir col\u00b7laboracions amb influencers gastron\u00f2mics locals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccd Potenciar les campanyes estacionals i promocionar nous productes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Artic Agency, treballem perqu\u00e8 cada negoci pugui maximitzar la seva pres\u00e8ncia digital, aconseguir nous clients i construir una comunitat fidel al seu voltant. \ud83d\ude80<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\">Contacta amb nosaltres<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens especialitzem a potenciar negocis locals a trav\u00e9s de plans de comunicaci\u00f3 digital adaptats a les seves necessitats. En aquest cas treballem durant un any a xarxes socials per a una carnisseria amb el kit digital. Carnicer\u00eda Pilarica, una carnisseria tradicional de Lugo que destaca per oferir productes carnis frescos, d&#8217;origen local [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34830,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[20],"project_tag":[],"class_list":["post-34829","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-xarxes-socials"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital.png",1806,1144,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-300x190.png",300,190,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-768x486.png",768,486,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1024x649.png",1024,649,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1536x973.png",1536,973,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital.png",1806,1144,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1080x684.png",1080,684,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital.png",1806,1144,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-1280x811.png",1136,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-980x621.png",870,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/Xarxes-Socials-per-una-Carnisseria-amb-el-Kit-Digital-480x304.png",426,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens especialitzem a potenciar negocis locals a trav\u00e9s de plans de comunicaci\u00f3 digital adaptats a les seves necessitats. En aquest cas treballem durant un any a xarxes socials per a una carnisseria amb el kit digital. Carnicer\u00eda Pilarica, una carnisseria tradicional de Lugo que destaca per oferir productes carnis frescos, d&#8217;origen local&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34829"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34829\/revisions"}],"predecessor-version":[{"id":34833,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34829\/revisions\/34833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34830"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34829"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34829"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}