{"id":34778,"date":"2024-06-19T10:37:00","date_gmt":"2024-06-19T09:37:00","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34778"},"modified":"2025-03-27T10:38:42","modified_gmt":"2025-03-27T09:38:42","slug":"projecte-per-gantabanax-xarxes-socials-per-a-espais-de-salut","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/projecte-per-gantabanax-xarxes-socials-per-a-espais-de-salut\/","title":{"rendered":"Projecte per GANTABANAX: Xarxes socials per a espais de salut"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Des d\u2019<strong>Artic Agency<\/strong>, hem desenvolupat una estrat\u00e8gia integral de <strong>gesti\u00f3 de xarxes socials<\/strong> per a <strong>GANTABANAX &#8211; Espai de Salut<\/strong>, centre situat a Reus i liderat per Adri\u00e0 Llorach. Aquest projecte ha estat realitzat amb el suport de la subvenci\u00f3 del <strong>Kit Digital<\/strong>, i s\u2019ha centrat en potenciar la visibilitat, la interacci\u00f3 i el posicionament del perfil d\u2019Instagram: <a class=\"\" href=\"https:\/\/www.instagram.com\/gantabanax.salut.reus\/\" target=\"_blank\" rel=\"noopener\">@gantabanax.salut.reus<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectiu del projecte ha estat <strong>enfortir la pres\u00e8ncia digital de la marca<\/strong>, aprofitant el gran potencial visual i emocional d\u2019Instagram per transmetre els valors de la salut hol\u00edstica, la prevenci\u00f3, el benestar i l\u2019atenci\u00f3 pedi\u00e0trica.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Objectiu: Xarxes socials per a espais de salut<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentar la <strong>visibilitat i l\u2019abast org\u00e0nic<\/strong> de GANTABANAX a Instagram.<\/li>\n\n\n\n<li>Generar <strong>comprom\u00eds i interacci\u00f3<\/strong> real amb la comunitat.<\/li>\n\n\n\n<li>Transmetre de manera clara i propera <strong>els serveis m\u00e8dics i de benestar<\/strong> que ofereix el centre.<\/li>\n\n\n\n<li>Compartir <strong>contingut educatiu, emocional i visualment atractiu<\/strong>, alineat amb els valors de la marca.<\/li>\n\n\n\n<li>Posicionar GANTABANAX com a <strong>referent local en salut integral i atenci\u00f3 infantil<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddd3 Planificaci\u00f3 i execuci\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durant el per\u00edode de publicaci\u00f3 establert (del <strong>9 de gener de 2024 al 9 de gener de 2025<\/strong>), s\u2019ha dut a terme una <strong>planificaci\u00f3 de continguts setmanal<\/strong>, publicant de manera regular cada dimarts. Tamb\u00e9 s\u2019han fet adaptacions especials en dates assenyalades (festes, commemoracions o activitats internes del centre) per mantenir una comunicaci\u00f3 rellevant i actual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019estrat\u00e8gia ha incl\u00f2s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continguts sobre <strong>prevenci\u00f3 pedi\u00e0trica, osteopatia, nutrici\u00f3 i ter\u00e0pies naturals<\/strong>.<\/li>\n\n\n\n<li>Publicacions sobre <strong>estil de vida saludable<\/strong>, senderisme terap\u00e8utic i cures de l&#8217;entorn.<\/li>\n\n\n\n<li>Accions visuals i storytelling amb <strong>Stories, Reels i contingut educatiu<\/strong>.<\/li>\n\n\n\n<li>Creaci\u00f3 d\u2019una <strong>imatge de marca coherent<\/strong>: \u00fas del color corporatiu (#77C1C5), tipografia clara i l\u00ednia gr\u00e0fica homog\u00e8nia.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc8 Resultats i m\u00e8triques<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019estrat\u00e8gia de xarxes socials implementada ha perm\u00e8s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantenir una <strong>pres\u00e8ncia activa i regular<\/strong>, amb un to pr\u00f2xim i professional.<\/li>\n\n\n\n<li><strong>Incrementar l\u2019abast org\u00e0nic<\/strong> i generar inter\u00e8s per part del p\u00fablic local.<\/li>\n\n\n\n<li>Afavorir la <strong>interacci\u00f3 mitjan\u00e7ant likes, comentaris, comparticions i clics als enlla\u00e7os<\/strong>, mesurant aix\u00ed l&#8217;efectivitat del contingut.<\/li>\n\n\n\n<li>Refor\u00e7ar la <strong>imatge de marca de GANTABANAX com a espai de salut hol\u00edstica i integradora<\/strong> a Reus.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 Conclusi\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte de <strong>gesti\u00f3 de xarxes socials per a GANTABANAX &#8211; Espai de Salut<\/strong> ha estat una eina clau per consolidar la seva pres\u00e8ncia digital, connectar amb el seu p\u00fablic objectiu i potenciar la seva proposta de valor en l\u2019\u00e0mbit de la salut hol\u00edstica i l\u2019atenci\u00f3 pedi\u00e0trica. Amb el suport del <strong>Kit Digital<\/strong>, hem aconseguit dissenyar i executar una estrat\u00e8gia coherent, efectiva i 100% alineada amb els objectius de la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des d\u2019<strong>Artic Agency<\/strong>, estem orgullosos d\u2019haver contribu\u00eft a aquest projecte, treballant amb l\u2019equip de GANTABANAX per aconseguir una comunicaci\u00f3 visual, humana i inspiradora. \ud83c\udf3f<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\">Contacta amb nosaltres<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des d\u2019Artic Agency, hem desenvolupat una estrat\u00e8gia integral de gesti\u00f3 de xarxes socials per a GANTABANAX &#8211; Espai de Salut, centre situat a Reus i liderat per Adri\u00e0 Llorach. Aquest projecte ha estat realitzat amb el suport de la subvenci\u00f3 del Kit Digital, i s\u2019ha centrat en potenciar la visibilitat, la interacci\u00f3 i el posicionament [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34779,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[20],"project_tag":[],"class_list":["post-34778","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-xarxes-socials"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-150x150.jpeg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-300x158.jpeg",300,158,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-768x403.jpeg",768,403,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-1024x538.jpeg",1024,538,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-18x9.jpeg",18,9,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-400x250.jpeg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-1080x630.jpeg",1080,630,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-400x284.jpeg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-510x382.jpeg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-1080x567.jpeg",1080,567,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-400x516.jpeg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut.jpeg",1200,630,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-980x515.jpeg",980,515,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Xarxes-socials-per-a-espais-de-salut-480x252.jpeg",480,252,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"Des d\u2019Artic Agency, hem desenvolupat una estrat\u00e8gia integral de gesti\u00f3 de xarxes socials per a GANTABANAX &#8211; Espai de Salut, centre situat a Reus i liderat per Adri\u00e0 Llorach. Aquest projecte ha estat realitzat amb el suport de la subvenci\u00f3 del Kit Digital, i s\u2019ha centrat en potenciar la visibilitat, la interacci\u00f3 i el posicionament&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34778"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34778\/revisions"}],"predecessor-version":[{"id":34780,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34778\/revisions\/34780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34779"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34778"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34778"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}