{"id":34759,"date":"2024-12-20T11:37:12","date_gmt":"2024-12-20T10:37:12","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34759"},"modified":"2025-03-25T11:48:32","modified_gmt":"2025-03-25T10:48:32","slug":"projecte-per-meraki-estetica-micro-gestio-de-xarxes-socials-amb-el-kit-digital","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/projecte-per-meraki-estetica-micro-gestio-de-xarxes-socials-amb-el-kit-digital\/","title":{"rendered":"Projecte per Meraki Est\u00e8tica Micro: Gesti\u00f3 de Xarxes Socials amb el Kit Digital"},"content":{"rendered":"\n<p>A <strong>Artic Agency<\/strong>, hem desenvolupat un <strong>pla de comunicaci\u00f3 a xarxes socials per a Meraki Est\u00e8tica Micro<\/strong>, el centre d\u2019est\u00e8tica liderat per <strong>Alicia Salv\u00f3<\/strong>, ubicat a Viladecans. Aquest projecte forma part de les solucions digitals que oferim dins del programa del <strong>Kit Digital<\/strong>, amb l\u2019objectiu de millorar la visibilitat i el comprom\u00eds de la marca a trav\u00e9s d\u2019Instagram.<\/p>\n\n\n\n<p>El perfil triat per al desenvolupament de la campanya ha estat <strong><a href=\"https:\/\/www.instagram.com\/meraki_estetica_micro\/\" target=\"_blank\" rel=\"noopener\">@meraki_estetica_micro<\/a><\/strong>, que reflecteix la filosofia de la marca: combinar <strong>tecnologia est\u00e8tica avan\u00e7ada amb cosm\u00e8tica natural, vegana i ecol\u00f2gica<\/strong>. Hem treballat conjuntament amb l\u2019equip per establir una l\u00ednia visual coherent, un calendari editorial personalitzat i una estrat\u00e8gia de contingut alineada amb el seu p\u00fablic objectiu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Objectius del projecte<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmentar la visibilitat<\/strong> de Meraki Est\u00e8tica Micro a Instagram.<\/li>\n\n\n\n<li><strong>Connectar amb el p\u00fablic objectiu<\/strong> mitjan\u00e7ant contingut atractiu, visual i informatiu.<\/li>\n\n\n\n<li><strong>Fomentar la interacci\u00f3<\/strong> amb els seguidors i refor\u00e7ar la comunitat digital.<\/li>\n\n\n\n<li><strong>Promocionar serveis i productes<\/strong> del centre d\u2019una manera natural i propera.<\/li>\n\n\n\n<li><strong>Crear una identitat digital s\u00f2lida<\/strong>, alineada amb els valors de la marca: naturalitat, professionalitat i innovaci\u00f3.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddd3 Estrat\u00e8gia i execuci\u00f3<\/h3>\n\n\n\n<p>Durant el per\u00edode establert (desembre de 2023 a desembre de 2024), es va planificar i executar una <strong>estrat\u00e8gia de publicaci\u00f3 setmanal<\/strong> adaptada a les necessitats de la marca. Aquesta estrat\u00e8gia ha incl\u00f2s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adaptaci\u00f3 del contingut a esdeveniments clau<\/strong>.<\/li>\n\n\n\n<li>Publicacions sobre <strong>tractaments facials i corporals, promocions, consells de bellesa, testimonis i v\u00eddeos demostratius.<\/strong><\/li>\n\n\n\n<li>\u00das de <strong>Reels, Stories i contingut visual<\/strong> que mostra resultats reals i crea confian\u00e7a.<\/li>\n\n\n\n<li>Creaci\u00f3 d\u2019un <strong>to de comunicaci\u00f3 pr\u00f2xim, professional i emocionalment connectat amb l\u2019audi\u00e8ncia.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcca Resultats obtinguts<\/h3>\n\n\n\n<p>Gr\u00e0cies a la gesti\u00f3 activa de la xarxa social, Meraki Est\u00e8tica Micro ha aconseguit:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incrementar el nombre de seguidors i publicacions<\/strong>.<\/li>\n\n\n\n<li><strong>Millorar l\u2019abast i la interacci\u00f3<\/strong> amb continguts altament visuals i orientats al benestar.<\/li>\n\n\n\n<li><strong>Captar nous clients potencials<\/strong> a trav\u00e9s de la promoci\u00f3 org\u00e0nica de serveis est\u00e8tics innovadors com el Hifu Liposonix o la radiofreq\u00fc\u00e8ncia Medestec\u00a9.<\/li>\n\n\n\n<li><strong>Consolidar la seva marca com a referent en est\u00e8tica ECO\/BIO a la zona de Viladecans i rodalies.<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 Conclusions<\/h3>\n\n\n\n<p>Aquest projecte ha demostrat que <strong>una estrat\u00e8gia de xarxes socials ben estructurada i visualment cuidada pot tenir un gran impacte en la pres\u00e8ncia digital<\/strong> d\u2019un negoci local. Amb el suport del <strong>Kit Digital<\/strong>, Meraki Est\u00e8tica Micro ha pogut refor\u00e7ar la seva marca, augmentar l\u2019inter\u00e8s pels seus serveis i establir una comunicaci\u00f3 cont\u00ednua i efica\u00e7 amb la seva comunitat.<\/p>\n\n\n\n<p>A <strong>Artic Agency<\/strong>, continuem treballant per donar suport a projectes com aquest, que uneixen <strong>passi\u00f3, qualitat i comprom\u00eds<\/strong>, ajudant-los a cr\u00e9ixer dins l\u2019entorn digital. \ud83d\ude80<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"#contactar\">Contacta amb nosaltres<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, hem desenvolupat un pla de comunicaci\u00f3 a xarxes socials per a Meraki Est\u00e8tica Micro, el centre d\u2019est\u00e8tica liderat per Alicia Salv\u00f3, ubicat a Viladecans. Aquest projecte forma part de les solucions digitals que oferim dins del programa del Kit Digital, amb l\u2019objectiu de millorar la visibilitat i el comprom\u00eds de la marca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34761,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34759","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-300x208.png",300,208,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-768x532.png",768,532,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-1024x709.png",1024,709,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-1028x675.png",1028,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24.png",1028,712,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-980x679.png",795,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-25-a-las-11.41.24-480x332.png",390,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, hem desenvolupat un pla de comunicaci\u00f3 a xarxes socials per a Meraki Est\u00e8tica Micro, el centre d\u2019est\u00e8tica liderat per Alicia Salv\u00f3, ubicat a Viladecans. Aquest projecte forma part de les solucions digitals que oferim dins del programa del Kit Digital, amb l\u2019objectiu de millorar la visibilitat i el comprom\u00eds de la marca&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34759"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34759\/revisions"}],"predecessor-version":[{"id":34762,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34759\/revisions\/34762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34761"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34759"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34759"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}