{"id":34599,"date":"2025-02-18T08:58:54","date_gmt":"2025-02-18T07:58:54","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34599"},"modified":"2025-05-07T14:55:46","modified_gmt":"2025-05-07T13:55:46","slug":"felizing-disseny-web-optimitzat-per-al-benestar-organitzacional","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/felizing-disseny-web-optimitzat-per-al-benestar-organitzacional\/","title":{"rendered":"Felizing: Disseny web optimitzat per al benestar organitzacional"},"content":{"rendered":"\n<p>A Artic Agency, ens especialitzem a potenciar la pres\u00e8ncia digital d&#8217;empreses dedicades al desenvolupament del talent i la transformaci\u00f3 cultural. Un dels nostres projectes m\u00e9s recents ha estat la creaci\u00f3 i optimitzaci\u00f3 del lloc web de Felizing, una consultora enfocada en el benestar organitzacional i el coaching executiu a Vilafranca del Pened\u00e8s, Barcelona.<\/p>\n\n\n\n<p>Per a aquest projecte, no nom\u00e9s vam dissenyar una web atractiva i funcional, sin\u00f3 que vam implementar una estrat\u00e8gia de SEO local per posicionar Felizing en els primers resultats de Google. T&#8217;expliquem com ho vam aconseguir!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estrat\u00e8gia de Posicionament SEO per a Felizing<\/h3>\n\n\n\n<p>El nostre objectiu principal va ser augmentar la visibilitat org\u00e0nica per a termes de cerca rellevants i atreure tr\u00e0nsit qualificat. Despr\u00e9s d&#8217;una an\u00e0lisi detallada, vam identificar les seg\u00fcent paraules clau prioritzades:<\/p>\n\n\n\n<p>\u2705 <strong>&#8220;Benestar organitzacional a Barcelona&#8221;<\/strong> \u2705 <strong>&#8220;Coaching executiu a Vilafranca del Pened\u00e8s&#8221;<\/strong> \u2705 <strong>&#8220;Formaci\u00f3 en lideratge Barcelona&#8221;<\/strong> \u2705 <strong>&#8220;Consultoria organitzacional a Catalunya&#8221;<\/strong> \u2705 <strong>&#8220;Gesti\u00f3 de l&#8217;estr\u00e8s laboral Barcelona&#8221;<\/strong><\/p>\n\n\n\n<p>L&#8217;an\u00e0lisi de la compet\u00e8ncia ens va mostrar que moltes consultores locals no havien optimitzat adequadament la seva pres\u00e8ncia en l\u00ednia, cosa que ens va brindar una gran oportunitat per posicionar Felizing en els primers resultats de cerca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Com hem treballat el SEO de la web?<\/h3>\n\n\n\n<p>\ud83d\udd0d <strong>Investigaci\u00f3 de la Compet\u00e8ncia:<\/strong> Vam analitzar les principals consultores que ofereixen serveis similars a Barcelona i els seus voltants, avaluant els seus punts forts i febles en SEO per identificar oportunitats de millora.<\/p>\n\n\n\n<p>\ud83d\udcd1 <strong>Optimitzaci\u00f3 de P\u00e0gines Clau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inici:<\/strong> Optimitzada per a &#8220;Benestar organitzacional a Barcelona&#8221;, destacant els serveis i l&#8217;experi\u00e8ncia de l&#8217;empresa.<\/li>\n\n\n\n<li><strong>Serveis:<\/strong> Optimitzaci\u00f3 espec\u00edfica per a &#8220;Coaching executiu a Vilafranca del Pened\u00e8s&#8221;, &#8220;Formaci\u00f3 en lideratge Barcelona&#8221; i &#8220;Consultoria organitzacional a Catalunya&#8221;.<\/li>\n\n\n\n<li><strong>Tallers i Coaching:<\/strong> Dissenyada per a &#8220;Gesti\u00f3 de l&#8217;estr\u00e8s laboral Barcelona&#8221;, ressaltant els programes i tallers disponibles per a empreses.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\uddbc\ufe0f <strong>Optimitzaci\u00f3 T\u00e8cnica i de Contingut:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3 de contingut rellevant i optimitzat per a SEO.<\/li>\n\n\n\n<li>\u00daS de paraules clau de manera natural per millorar l&#8217;experi\u00e8ncia de l&#8217;usuari.<\/li>\n\n\n\n<li>Implementaci\u00f3 d&#8217;etiquetes ALT a les imatges per millorar l&#8217;accessibilitat i el SEO.<\/li>\n\n\n\n<li>Estructura clara i jer\u00e0rquica per facilitar la navegaci\u00f3 i la indexaci\u00f3 per part dels motors de cerca.<\/li>\n\n\n\n<li>Configuraci\u00f3 correcta del fitxer robots.txt i sitemap per assegurar una indexaci\u00f3 efectiva.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd17 <strong>Estrat\u00e8gia d&#8217;Enlla\u00e7os:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construcci\u00f3 d&#8217;un interlinking intern efica\u00e7 per millorar la navegaci\u00f3 de l&#8217;usuari.<\/li>\n\n\n\n<li>Desenvolupament d&#8217;una estrat\u00e8gia d&#8217;enlla\u00e7os externs per augmentar l&#8217;autoritat del lloc web.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Resultats i Beneficis per a Felizing<\/h3>\n\n\n\n<p>\ud83d\ude80 <strong>Major visibilitat:<\/strong> La web est\u00e0 optimitzada per apar\u00e8ixer en els primers resultats de Google. \ud83d\udcc8 <strong>M\u00e9s tr\u00e0nsit org\u00e0nic:<\/strong> Gr\u00e0cies a un millor posicionament, els clients potencials troben amb m\u00e9s facilitat els serveis de Felizing. \ud83d\udca1 <strong>Millor experi\u00e8ncia d&#8217;usuari:<\/strong> La navegaci\u00f3 intu\u00eftiva i el disseny responsive faciliten la conversi\u00f3 de visitants en clients.<\/p>\n\n\n\n<p>Gr\u00e0cies a aquesta estrat\u00e8gia SEO, Felizing ha consolidat la seva pres\u00e8ncia digital i ara capta nous clients sense dependre exclusivament de la publicitat de pagament.<\/p>\n\n\n\n<p>Si la teva empresa necessita una web optimitzada per destacar a Google i atreure m\u00e9s clients, a Artic Agency som experts en fer-ho realitat. \u00a1Contacta&#8217;ns i fem cr\u00e9ixer el teu negoci junts! \ud83c\udf1f\ud83d\udcbc<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/ca\/contacte\/\">Contacta<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens especialitzem a potenciar la pres\u00e8ncia digital d&#8217;empreses dedicades al desenvolupament del talent i la transformaci\u00f3 cultural. Un dels nostres projectes m\u00e9s recents ha estat la creaci\u00f3 i optimitzaci\u00f3 del lloc web de Felizing, una consultora enfocada en el benestar organitzacional i el coaching executiu a Vilafranca del Pened\u00e8s, Barcelona. Per a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34600,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[12,62],"project_tag":[],"class_list":["post-34599","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-desenvolupament","project_category-disseny-grafic"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-150x150.jpg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-300x185.jpg",300,185,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-18x12.jpg",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-510x356.jpg",510,356,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-400x356.jpg",400,356,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing.jpg",578,356,false],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/felizing-480x296.jpg",438,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens especialitzem a potenciar la pres\u00e8ncia digital d&#8217;empreses dedicades al desenvolupament del talent i la transformaci\u00f3 cultural. Un dels nostres projectes m\u00e9s recents ha estat la creaci\u00f3 i optimitzaci\u00f3 del lloc web de Felizing, una consultora enfocada en el benestar organitzacional i el coaching executiu a Vilafranca del Pened\u00e8s, Barcelona. Per a&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34599"}],"version-history":[{"count":3,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34599\/revisions"}],"predecessor-version":[{"id":34875,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34599\/revisions\/34875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34600"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34599"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34599"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}