{"id":34535,"date":"2025-04-05T16:35:00","date_gmt":"2025-04-05T15:35:00","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34535"},"modified":"2025-05-07T14:40:07","modified_gmt":"2025-05-07T13:40:07","slug":"optimitzacio-seo-per-serveis-psicologics-2","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/optimitzacio-seo-per-serveis-psicologics-2\/","title":{"rendered":"Projecte per Ester Garc\u00eda T\u00e9llez: Optimitzaci\u00f3 SEO per Serveis Psicol\u00f2gics"},"content":{"rendered":"\n<p>A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de professionals mitjan\u00e7ant estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb <strong>Ester Garc\u00eda T\u00e9llez<\/strong>, on ens hem centrat en <strong>l&#8217;optimitzaci\u00f3 SEO del seu lloc web<\/strong> per millorar la seva visibilitat en els motors de cerca i atraure m\u00e9s persones interessades en suport psicol\u00f2gic i creixement personal.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-e1520bcd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics-1024x576.png ,https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics.png 780w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics.png 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/SEO-per-Serveis-Psicologics-1024x576.png\" alt=\"SEO per Serveis Psicol\u00f2gics\" class=\"uag-image-34537\" width=\"1024\" height=\"576\" title=\"SEO per Serveis Psicol\u00f2gics\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Objectiu del projecte<\/h3>\n\n\n\n<p>El projecte es va enfocar en: \u2714 <strong>Implementaci\u00f3 d&#8217;una estrat\u00e8gia SEO<\/strong> per augmentar la visibilitat de la web en cerques relacionades amb la psicologia i el benestar emocional. \u2714 <strong>Optimitzaci\u00f3 del contingut<\/strong> de les p\u00e0gines clau per assegurar un \u00fas correcte de paraules clau estrat\u00e8giques i millorar la indexaci\u00f3. \u2714 <strong>Configuraci\u00f3 d&#8217;eines anal\u00edtiques<\/strong> com Google Analytics i Google Search Console per monitoritzar el rendiment del lloc web.<\/p>\n\n\n\n<p>Aix\u00ed, es va optimitzar el lloc web <a href=\"https:\/\/centrodesaludtrisquel.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Centro de Salud Trisquel<\/strong><\/a>, aplicant t\u00e8cniques SEO espec\u00edfiques per refor\u00e7ar el posicionament en cerques rellevants dins l&#8217;\u00e0mbit de la psicologia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Estrat\u00e8gia SEO: An\u00e0lisi de Paraules Clau i Optimitzaci\u00f3 de Contingut<\/h3>\n\n\n\n<p>Per garantir un millor posicionament a Google, es va dur a terme un estudi detallat de paraules clau i es van aplicar millores en les p\u00e0gines clau del lloc web.<\/p>\n\n\n\n<p>\ud83d\udd0d <strong>Paraules clau estrat\u00e8giques seleccionades:<\/strong> \u2705 &#8220;ter\u00e0pia psicol\u00f2gica&#8221; \u2705 &#8220;psic\u00f2leg online&#8221; \u2705 &#8220;ter\u00e0pia individual&#8221; \u2705 &#8220;suport emocional&#8221; \u2705 &#8220;gesti\u00f3 de l&#8217;estr\u00e8s&#8221; \u2705 &#8220;psicoter\u00e0pia per a adults&#8221; \u2705 &#8220;salut mental&#8221; \u2705 &#8220;maneig de l&#8217;ansietat&#8221; \u2705 &#8220;autoconeixement&#8221; \u2705 &#8220;creixement personal&#8221;<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Principals competidors analitzats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sandraribeiro.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Sandra Ribeiro<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/asimapsicologia.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Asima Psicolog\u00eda<\/strong><\/a><\/li>\n\n\n\n<li><strong>Altres professionals especialitzats en ter\u00e0pia psicol\u00f2gica personalitzada<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Aquest estudi va permetre identificar oportunitats clau per millorar el posicionament de la web de Ester Garc\u00eda T\u00e9llez davant la seva compet\u00e8ncia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Optimitzaci\u00f3 SEO de les P\u00e0gines Clau<\/h3>\n\n\n\n<p>Cada p\u00e0gina del lloc web va ser optimitzada per termes clau rellevants i estructurada per millorar la navegaci\u00f3 de l\u2019usuari:<\/p>\n\n\n\n<p>\ud83d\udccc <strong>P\u00e0gina d&#8217;Inici<\/strong> \u2192 Optimitzada per &#8220;ter\u00e0pia psicol\u00f2gica&#8221;. \ud83d\udd39 Implementaci\u00f3 de paraules clau secund\u00e0ries com &#8220;suport emocional&#8221;, &#8220;gesti\u00f3 de l&#8217;estr\u00e8s&#8221;, &#8220;creixement personal&#8221; i &#8220;psicoter\u00e0pia individual&#8221;. \ud83d\udd39 Millora de t\u00edtols, meta descripcions i atributs ALT de les imatges per captar tr\u00e0nsit qualificat.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Ter\u00e0pia Infanto-Juvenil<\/strong> \u2192 Optimitzada per &#8220;psicologia infantil&#8221; i &#8220;suport emocional per a nens&#8221;. \ud83d\udd39 Creaci\u00f3 de contingut sobre la gesti\u00f3 de les emocions en infants i adolescents per atraure a pares i fam\u00edlies interessades en ter\u00e0pia per a joves.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Ter\u00e0pia Individual<\/strong> \u2192 Optimitzada per &#8220;ter\u00e0pia per a adults&#8221; i &#8220;maneig de l&#8217;ansietat&#8221;. \ud83d\udd39 Es va treballar el contingut per reflectir l&#8217;experi\u00e8ncia d&#8217;Ester en atenci\u00f3 psicol\u00f2gica personalitzada.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Ter\u00e0pia de Parella<\/strong> \u2192 Optimitzada per &#8220;ter\u00e0pia de parella personalitzada&#8221; i &#8220;millorar la comunicaci\u00f3 en parella&#8221;. \ud83d\udd39 Es va ajustar el contingut per destacar la import\u00e0ncia d&#8217;un enfocament terap\u00e8utic per a relacions saludables.<\/p>\n\n\n\n<p>\ud83d\udee0 <strong>Altres accions SEO implementades:<\/strong> \u2714 Instal\u00b7laci\u00f3 i configuraci\u00f3 de <strong>Rank Math PRO<\/strong> per una gesti\u00f3 SEO eficient. \u2714 Connexi\u00f3 amb <strong>Google Analytics i Google Search Console<\/strong> per monitoritzar resultats i ajustar estrat\u00e8gies. \u2714 Optimitzaci\u00f3 de <strong>SEO Local<\/strong> per atreure clients a la seva zona d&#8217;influ\u00e8ncia. \u2714 Optimitzaci\u00f3 d\u2019imatges: millora dels atributs ALT i title per una indexaci\u00f3 m\u00e9s eficient. \u2714 Estrat\u00e8gia de backlinks per augmentar l&#8217;autoritat de domini i la rellev\u00e0ncia del lloc web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Resultats Obtinguts<\/h3>\n\n\n\n<p>L&#8217;estrat\u00e8gia implementada ha millorat significativament la pres\u00e8ncia online de Ester Garc\u00eda T\u00e9llez, aconseguint un augment en el tr\u00e0nsit org\u00e0nic i una millor classificaci\u00f3 en cerques relacionades amb els seus serveis de psicologia.<\/p>\n\n\n\n<p>\ud83d\udcca <strong>Dades destacades:<\/strong> \u2714 Increment notable en la posici\u00f3 als motors de cerca per paraules clau estrat\u00e8giques. \u2714 Augment del CTR i del temps de perman\u00e8ncia a la web. \u2714 Major captaci\u00f3 de clients potencials interessats en ter\u00e0pia psicol\u00f2gica.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>Principals cerques amb millor posicionament:<\/strong> \u2705 &#8220;ter\u00e0pia psicol\u00f2gica&#8221; \u2192 Posicionament destacat. \u2705 &#8220;maneig de l&#8217;ansietat&#8221; \u2192 Millora significativa de la visibilitat. \u2705 &#8220;creixement personal i autoconeixement&#8221; \u2192 Classificaci\u00f3 en les primeres posicions de cerca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Conclusions i Recomanacions per al Futur<\/h3>\n\n\n\n<p>\ud83c\udfaf <strong>Resultats Positius:<\/strong> Ester Garc\u00eda T\u00e9llez s\u2019ha consolidat com un referent en serveis psicol\u00f2gics personalitzats gr\u00e0cies a l\u2019optimitzaci\u00f3 SEO. \ud83c\udfaf <strong>Creixement en el mercat digital:<\/strong> L\u2019estrat\u00e8gia ha atret m\u00e9s clients potencials i ha refor\u00e7at la seva visibilitat online. \ud83c\udfaf <strong>SEO a llarg termini:<\/strong> La base establerta permet continuar creixent i millorant el posicionament.<\/p>\n\n\n\n<p>\ud83d\udce2 <strong>Vols potenciar el teu negoci online? Contacta amb nosaltres!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/ca\/contacte\/\">Contacta<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de professionals mitjan\u00e7ant estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Ester Garc\u00eda T\u00e9llez, on ens hem centrat en l&#8217;optimitzaci\u00f3 SEO del seu lloc web per millorar la seva visibilitat en els motors de cerca i atraure m\u00e9s persones interessades en suport psicol\u00f2gic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34810,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34535","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-150x150.jpg",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-300x185.jpg",300,185,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-18x12.jpg",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-510x356.jpg",510,356,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-400x356.jpg",400,356,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo.jpg",578,356,false],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/04\/centro-de-salud-trisquel-logo-480x296.jpg",438,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de professionals mitjan\u00e7ant estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Ester Garc\u00eda T\u00e9llez, on ens hem centrat en l&#8217;optimitzaci\u00f3 SEO del seu lloc web per millorar la seva visibilitat en els motors de cerca i atraure m\u00e9s persones interessades en suport psicol\u00f2gic&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34535"}],"version-history":[{"count":2,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34535\/revisions"}],"predecessor-version":[{"id":34866,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34535\/revisions\/34866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34810"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34535"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34535"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}