{"id":34496,"date":"2025-02-04T12:30:47","date_gmt":"2025-02-04T11:30:47","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34496"},"modified":"2025-05-07T15:01:46","modified_gmt":"2025-05-07T14:01:46","slug":"web-i-seo-per-arquitectura","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/web-i-seo-per-arquitectura\/","title":{"rendered":"Projecte per Brufau Cus\u00f3 Estudi d&#8217;Arquitectura: Web i SEO per Arquitectura i Assessorament T\u00e8cnic Constructiu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de negocis i professionals a trav\u00e9s de webs personalitzades i estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb <strong>Brufau Cus\u00f3 Estudi d&#8217;Arquitectura<\/strong>, un estudi especialitzat en <strong>arquitectura sostenible i rehabilitaci\u00f3 patrimonial<\/strong>. L&#8217;objectiu principal era millorar la seva visibilitat en l&#8217;entorn digital i posicionar-se com un referent en el sector.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-449b38f2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1-1024x896.png ,https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1.png 780w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1.png 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/1-1024x896.png\" alt=\"Web i SEO per Arquitectura\" class=\"uag-image-34498\" width=\"1024\" height=\"896\" title=\"Web i SEO per Arquitectura\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 Objectiu del projecte<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte es va centrar en dos grans aspectes: \u2714 <strong>Disseny i desenvolupament d&#8217;una web personalitzada<\/strong>, treballada conjuntament amb l&#8217;equip de Brufau Cus\u00f3 per adaptar-se a la seva identitat i valors. \u2714 <strong>Implementaci\u00f3 d&#8217;una estrat\u00e8gia SEO<\/strong> basada en un estudi detallat de paraules clau, optimitzaci\u00f3 del contingut i millora del posicionament als motors de cerca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aix\u00ed, es va crear la web <a href=\"https:\/\/brufaucuso.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>brufaucuso.cat<\/strong><\/a>, amb un disseny funcional i modern, alhora que es va executar una estrat\u00e8gia SEO estrat\u00e8gica per captar el p\u00fablic adequat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 Estrat\u00e8gia SEO: Estudi de Paraules Clau i An\u00e0lisi de la Compet\u00e8ncia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Per garantir que la web aconsegu\u00eds una bona posici\u00f3 a Google, es va fer un estudi exhaustiu de paraules clau i competidors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd0d <strong>Paraules clau estrat\u00e8giques seleccionades:<\/strong> \u2705 \u00abrehabilitaci\u00f3 de edificis hist\u00f2rics\u00bb \u2705 \u00abarquitectura sostenible\u00bb \u2705 \u00abdisseny arquitect\u00f2nic funcional\u00bb \u2705 \u00abrestauraci\u00f3 de patrimoni\u00bb \u2705 \u00abgesti\u00f3 integral de projectes arquitect\u00f2nics\u00bb \u2705 \u00abarquitectura bioclim\u00e0tica\u00bb \u2705 \u00abcertificaci\u00f3 energ\u00e8tica de edificis\u00bb \u2705 \u00abprojectes de restauraci\u00f3 sostenible\u00bb \u2705 \u00abrestauraci\u00f3 de fa\u00e7anes\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Principals competidors analitzats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diversos estudis d&#8217;arquitectura reconeguts en l&#8217;\u00e0mbit de la sostenibilitat i la rehabilitaci\u00f3.<\/li>\n\n\n\n<li>Empreses especialitzades en certificaci\u00f3 energ\u00e8tica i restauraci\u00f3 patrimonial.<\/li>\n\n\n\n<li>Plataformes digitals amb contingut d&#8217;arquitectura sostenible.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest an\u00e0lisi va revelar una manca d&#8217;optimitzaci\u00f3 SEO en moltes webs competidores, el que va representar una oportunitat estrat\u00e8gica per Brufau Cus\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 Optimitzaci\u00f3 SEO de la Web per Paraules Clau<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es va treballar una jerarquitzaci\u00f3 clara del lloc per potenciar el posicionament en els termes clau:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>P\u00e0gina \u00abArquitectura\u00bb<\/strong> \u2192 Optimitzada per \u00abarquitectura sostenible\u00bb i \u00abrehabilitaci\u00f3 de edificis hist\u00f2rics\u00bb. \ud83d\udd39 Implementaci\u00f3 de paraules clau en t\u00edtols, meta descripcions i encap\u00e7alaments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>P\u00e0gina \u00abEstudi\u00bb<\/strong> \u2192 Optimitzada per \u00abestudi d&#8217;arquitectura sostenible\u00bb i \u00abequip de arquitectura\u00bb. \ud83d\udd39 Revis\u00f3 i ajustament de metadades i enlla\u00e7os interns per maximitzar el SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udee0 <strong>Altres accions SEO implementades:<\/strong> \u2714 Instal\u00b7laci\u00f3 i configuraci\u00f3 de Rank Math PRO per una gesti\u00f3 SEO eficient. \u2714 Connexi\u00f3 amb Google Analytics i Google Search Console per monitoritzar resultats. \u2714 Optimitzaci\u00f3 de SEO Local per atreure clients a Barcelona i rodalies. \u2714 SEO per imatges: optimitzaci\u00f3 d&#8217;atributs ALT i titles per millorar la indexaci\u00f3. \u2714 Estrat\u00e8gia de backlinks per augmentar l&#8217;autoritat de domini.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-b6bf0308 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3-1024x896.png ,https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3.png 780w, https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3.png 360w\" sizes=\"(max-width: 480px) 150px\" src=\"https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/3-1024x896.png\" alt=\"Optimitzaci\u00f3 SEO de la Web per Paraules Clau\" class=\"uag-image-34497\" width=\"1600\" height=\"1400\" title=\"Optimitzaci\u00f3 SEO de la Web per Paraules Clau\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Resultats Obtinguts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;estrat\u00e8gia implementada ha millorat considerablement la pres\u00e8ncia online de Brufau Cus\u00f3, amb un augment de visibilitat i tr\u00e0nsit org\u00e0nic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcca <strong>Dades destacades:<\/strong> \u2714 Increment notable en la posici\u00f3 als motors de cerca. \u2714 Augment del CTR i del temps de perman\u00e8ncia a la web. \u2714 Captaci\u00f3 de nous clients potencials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Principals cerques amb millor posicionament:<\/strong> \u2705 \u00abarquitectura sostenible\u00bb \u2192 Posicionament destacat. \u2705 \u00abrehabilitaci\u00f3 de edificis hist\u00f2rics\u00bb \u2192 Augment significatiu de visibilitat. \u2705 \u00abrestauraci\u00f3 de patrimoni\u00bb \u2192 Pres\u00e8ncia consolidada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5\ufe0f\u20e3 Conclusions i Recomanacions per al Futur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Resultats Positius:<\/strong> Brufau Cus\u00f3 s&#8217;ha consolidat com un estudi d&#8217;arquitectura sostenible destacat en el seu sector. \ud83c\udfaf <strong>Creixement en el mercat digital:<\/strong> Augment de visibilitat i captaci\u00f3 de clients potencials interessats en rehabilitaci\u00f3 i sostenibilitat. \ud83c\udfaf <strong>SEO a llarg termini:<\/strong> L&#8217;estrat\u00e8gia ha establert una base s\u00f2lida per al creixement futur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 <strong>Accions recomanades per continuar creixent:<\/strong> \ud83d\udccd <strong>Creaci\u00f3 de contingut SEO-Friendly<\/strong> \u2192 Articles de bloc sobre arquitectura sostenible i rehabilitaci\u00f3 hist\u00f2rica. \ud83d\udccd <strong>Expansi\u00f3 de backlinks<\/strong> \u2192 Generaci\u00f3 d&#8217;enlla\u00e7os en webs d&#8217;arquitectura i sostenibilitat. \ud83d\udccd <strong>Optimitzaci\u00f3 constant<\/strong> \u2192 Millora del CTR en les cerques amb moltes impressions i pocs clics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccc Conclusi\u00f3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquest projecte, Brufau Cus\u00f3 ha passat d&#8217;una pres\u00e8ncia digital limitada a tenir una web <strong>totalment optimitzada i personalitzada<\/strong>, amb una estrat\u00e8gia SEO enfocada en <strong>atraure clients qualificats i consolidar-se com un referent en el sector<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, treballem perqu\u00e8 cada negoci pugui maximitzar el seu potencial digital i obtenir resultats reals. \ud83d\ude80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce2 <strong>Vols potenciar el teu negoci online? Contacta amb nosaltres!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/ca\/contacte\/\">Contacta<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de negocis i professionals a trav\u00e9s de webs personalitzades i estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Brufau Cus\u00f3 Estudi d&#8217;Arquitectura, un estudi especialitzat en arquitectura sostenible i rehabilitaci\u00f3 patrimonial. L&#8217;objectiu principal era millorar la seva visibilitat en l&#8217;entorn digital i posicionar-se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34499,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34496","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2.png",1600,1400,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-300x263.png",300,263,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-768x672.png",768,672,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1024x896.png",1024,896,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1536x1344.png",1536,1344,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2.png",1600,1400,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-14x12.png",14,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1080x945.png",1080,945,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2.png",1600,1400,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-1280x1120.png",823,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-980x858.png",629,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/2-480x420.png",309,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, treballem per potenciar la pres\u00e8ncia digital de negocis i professionals a trav\u00e9s de webs personalitzades i estrat\u00e8gies SEO efectives. Un dels nostres darrers projectes ha estat amb Brufau Cus\u00f3 Estudi d&#8217;Arquitectura, un estudi especialitzat en arquitectura sostenible i rehabilitaci\u00f3 patrimonial. L&#8217;objectiu principal era millorar la seva visibilitat en l&#8217;entorn digital i posicionar-se&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34496"}],"version-history":[{"count":4,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34496\/revisions"}],"predecessor-version":[{"id":34882,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34496\/revisions\/34882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34499"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34496"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34496"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}