{"id":34484,"date":"2025-02-01T22:14:31","date_gmt":"2025-02-01T21:14:31","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=34484"},"modified":"2025-05-07T15:02:41","modified_gmt":"2025-05-07T14:02:41","slug":"cerrajeria-metalica-y-soldaduras-mostazo-creacio-de-la-web-i-estrategia-seo","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/cerrajeria-metalica-y-soldaduras-mostazo-creacio-de-la-web-i-estrategia-seo\/","title":{"rendered":"Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo: Creaci\u00f3 de la web i estrat\u00e8gia SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, ens especialitzem en ajudar negocis locals a establir una pres\u00e8ncia digital s\u00f2lida i efectiva. Un dels nostres \u00faltims projectes ha estat per <strong>Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo<\/strong>, una empresa especialitzada en <strong>serralleria met\u00e0l\u00b7lica i soldadures a Barcelona<\/strong>. Per aquest client, hem desenvolupat una estrat\u00e8gia integral que inclou la creaci\u00f3 d&#8217;una nova p\u00e0gina web i una optimitzaci\u00f3 SEO enfocada a captar tr\u00e0nsit org\u00e0nic i millorar la seva visibilitat als motors de cerca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1\ufe0f\u20e3 Objectiu del projecte<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;objectiu principal d&#8217;aquest projecte era donar pres\u00e8ncia digital a <strong>Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo<\/strong>, oferint-li una p\u00e0gina web moderna i optimitzada per a SEO, centrada en les paraules clau rellevants per al seu negoci. A m\u00e9s, vol\u00edem posicionar la seva web a les primeres posicions de Google per <strong>captar clients interessats en serveis de serralleria met\u00e0l\u00b7lica i soldadures a Barcelona<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2\ufe0f\u20e3 Registre de domini i creaci\u00f3 de la p\u00e0gina web<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s d&#8217;una an\u00e0lisi del sector i de les paraules clau, vam registrar el domini <strong>cerrajeriaysoldaduras.com<\/strong>, una elecci\u00f3 estrat\u00e8gica que reflecteix els serveis principals del client i facilita el posicionament org\u00e0nic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per al desenvolupament de la web, hem creat un lloc atractiu i funcional, optimitzat per a l\u2019experi\u00e8ncia d\u2019usuari (UX) i per al SEO. El disseny de la p\u00e0gina segueix una estructura clara i ordenada, facilitant als usuaris la navegaci\u00f3 i la cerca d\u2019informaci\u00f3 sobre els serveis oferts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3\ufe0f\u20e3 Estrat\u00e8gia SEO i an\u00e0lisi de la compet\u00e8ncia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per assegurar-nos que la web aconsegueix una bona posici\u00f3 als motors de cerca, hem realitzat un <strong>estudi exhaustiu de paraules clau<\/strong> i una an\u00e0lisi de la compet\u00e8ncia. Hem identificat que, encara que hi ha portals i directoris generalistes que tamb\u00e9 ofereixen serveis de serralleria, <strong>no hi ha una optimitzaci\u00f3 SEO efectiva en moltes d\u2019aquestes webs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir d&#8217;aquesta an\u00e0lisi, vam decidir treballar les seg\u00fcents <strong>paraules clau principals<\/strong>:<br>\u2705 <strong>\u00abCerrajer\u00eda Met\u00e1lica en Barcelona\u00bb<\/strong><br>\u2705 <strong>\u00abSoldaduras en Barcelona\u00bb<\/strong><br>\u2705 <strong>\u00abCerrajer\u00eda Met\u00e1lica y Soldaduras en Barcelona\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes keywords ens han perm\u00e8s <strong>enfocar els continguts de la web<\/strong> per a atreure tr\u00e0nsit rellevant i qualificar millor els visitants interessats en aquests serveis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udd0d Webs de la compet\u00e8ncia analitzades:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>mccerrajeria24h.com<\/strong> \u2192 Una web de serveis de serralleria d\u2019urg\u00e8ncia, per\u00f2 que no est\u00e0 especialitzada en serralleria met\u00e0l\u00b7lica.<\/li>\n\n\n\n<li><strong>cerrajerosbarcelona.com<\/strong> \u2192 Un directori de serrallers a Barcelona, per\u00f2 que no treballa espec\u00edficament els serveis de soldadura i serralleria met\u00e0l\u00b7lica.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest escenari ens ha donat un <strong>avantatge competitiu<\/strong>, ja que la nostra estrat\u00e8gia s\u2019ha centrat en <strong>posicionar serveis molt espec\u00edfics que la compet\u00e8ncia no treballava amb profunditat<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4\ufe0f\u20e3 Optimitzaci\u00f3 SEO i jerarquitzaci\u00f3 de la web<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hem estructurat la web de manera estrat\u00e8gica, assignant cada p\u00e0gina a una paraula clau principal per maximitzar-ne el posicionament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Home<\/strong>: <a href=\"https:\/\/cerrajeriaysoldaduras.com\" target=\"_blank\" rel=\"noopener\">https:\/\/cerrajeriaysoldaduras.com<\/a><br><strong>Paraula clau:<\/strong> <em>Cerrajer\u00eda Met\u00e1lica y Soldaduras en Barcelona<\/em><br>\ud83d\udca1 Hem optimitzat el t\u00edtol, meta description, textos i imatges per incloure la keyword principal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>P\u00e0gina de Soldadures<\/strong>: <a href=\"https:\/\/cerrajeriaysoldaduras.com\/soldaduras-en-barcelona\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cerrajeriaysoldaduras.com\/soldaduras-en-barcelona\/<\/a><br><strong>Paraula clau:<\/strong> <em>Soldaduras en Barcelona<\/em><br>\ud83d\udca1 Contingut espec\u00edfic sobre els serveis de soldadura met\u00e0l\u00b7lica, destacant l\u2019experi\u00e8ncia del client en aquest sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>P\u00e0gina de Cerrajer\u00eda Met\u00e1lica<\/strong>: <a href=\"https:\/\/cerrajeriaysoldaduras.com\/cerrajeria-metalica-en-barcelona\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cerrajeriaysoldaduras.com\/cerrajeria-metalica-en-barcelona\/<\/a><br><strong>Paraula clau:<\/strong> <em>Cerrajer\u00eda Met\u00e1lica en Barcelona<\/em><br>\ud83d\udca1 S&#8217;ha creat una p\u00e0gina optimitzada amb informaci\u00f3 sobre materials, t\u00e8cniques i projectes realitzats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udcc8 Altres accions SEO implementades<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Optimitzaci\u00f3 dels ALT i title de les imatges<\/strong> per facilitar la indexaci\u00f3 per part de Google.<br>\u2705 <strong>Enlla\u00e7at intern estrat\u00e8gic<\/strong> per millorar l\u2019autoritat de les p\u00e0gines dins la web.<br>\u2705 <strong>Indexaci\u00f3 i configuraci\u00f3 a Google Search Console<\/strong> per assegurar que Google rastregi correctament la web.<br>\u2705 <strong>Publicaci\u00f3 en directoris locals<\/strong> per augmentar la visibilitat a Barcelona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5\ufe0f\u20e3 Resultats i beneficis per al client<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfaf <strong>Posicionament r\u00e0pid<\/strong>: Gr\u00e0cies a la investigaci\u00f3 pr\u00e8via i a una execuci\u00f3 SEO s\u00f2lida, la web ha comen\u00e7at a pujar posicions r\u00e0pidament en els motors de cerca.<br>\ud83c\udfaf <strong>Segmentaci\u00f3 espec\u00edfica<\/strong>: Enfocar-nos en serveis de serralleria met\u00e0l\u00b7lica i soldadures ha perm\u00e8s destacar davant la compet\u00e8ncia.<br>\ud83c\udfaf <strong>Major visibilitat<\/strong>: Amb una web clara, moderna i optimitzada, el client pot generar m\u00e9s contactes i convertir m\u00e9s visites en clients.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udccc Conclusi\u00f3<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amb aquest projecte, <strong>Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo<\/strong> ha passat de no tenir pres\u00e8ncia digital a comptar amb una <strong>web optimitzada i preparada per competir al mercat online<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>Artic Agency<\/strong>, ens assegurem que cada projecte de creaci\u00f3 web i SEO es basi en una estrat\u00e8gia s\u00f2lida i efectiva, ajudant els nostres clients a cr\u00e9ixer en el m\u00f3n digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 <strong>Vols que desenvolupem la teva pres\u00e8ncia digital? Contacta amb nosaltres!<\/strong> \ud83d\ude80<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/articagency.cat\/ca\/contacte\/\">Contacta<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency, ens especialitzem en ajudar negocis locals a establir una pres\u00e8ncia digital s\u00f2lida i efectiva. Un dels nostres \u00faltims projectes ha estat per Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo, una empresa especialitzada en serralleria met\u00e0l\u00b7lica i soldadures a Barcelona. Per aquest client, hem desenvolupat una estrat\u00e8gia integral que inclou la creaci\u00f3 d&#8217;una nova p\u00e0gina [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34485,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-34484","project","type-project","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-300x300.png",300,300,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-12x12.png",12,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-500x382.png",500,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-400x500.png",400,500,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo.png",500,500,false],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2025\/02\/Cerrajeria-Metalica-y-Soldaduras-Mostazo-480x480.png",270,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency, ens especialitzem en ajudar negocis locals a establir una pres\u00e8ncia digital s\u00f2lida i efectiva. Un dels nostres \u00faltims projectes ha estat per Cerrajer\u00eda Met\u00e1lica y Soldaduras Mostazo, una empresa especialitzada en serralleria met\u00e0l\u00b7lica i soldadures a Barcelona. Per aquest client, hem desenvolupat una estrat\u00e8gia integral que inclou la creaci\u00f3 d&#8217;una nova p\u00e0gina&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34484"}],"version-history":[{"count":2,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34484\/revisions"}],"predecessor-version":[{"id":34883,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/34484\/revisions\/34883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/34485"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34484"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=34484"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=34484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}