{"id":1364,"date":"2022-09-25T17:04:10","date_gmt":"2022-09-25T16:04:10","guid":{"rendered":"https:\/\/articagency.cat\/?post_type=project&#038;p=1364"},"modified":"2022-09-25T17:04:10","modified_gmt":"2022-09-25T16:04:10","slug":"gremi-dhotels-de-barcelona-posicionament-en-el-sector-turistic","status":"publish","type":"project","link":"https:\/\/articagency.cat\/ca\/project\/gremi-dhotels-de-barcelona-posicionament-en-el-sector-turistic\/","title":{"rendered":"Gremi d&#8217;Hotels de Barcelona: Posicionament en el sector tur\u00edstic"},"content":{"rendered":"<p>El posicionament en el sector tur\u00edstic \u00e9s cr\u00edtic i molt competitiu. El <strong>Gremi d\u2019Hotels de Barcelona<\/strong> disposa d&#8217;una central de reserves a Internet. Al seu sector i amb una destinaci\u00f3 tur\u00edstica del nivell de Barcelona,<strong> \u200b\u200bla compet\u00e8ncia per captar tr\u00e0nsit org\u00e0nic \u00e9s m\u00e0xima<\/strong>.<\/p>\n<p>En aquest projecte, treballem sobre dues l\u00ednies.<\/p>\n<p>D&#8217;una banda, incrementant la internacionalitzaci\u00f3 fonamentalment sobre mercats emissors europeus. I, de l&#8217;altra,<strong> establint una estrat\u00e8gia de continguts<\/strong> que ens permeti tenir visibilitat sobre esdeveniments de gran poder d&#8217;atracci\u00f3 que tenen lloc a Barcelona (sonar, fires, circuit de Catalunya\u2026).<\/p>\n<p>A m\u00e9s, <strong>aconseguim un nivell de tr\u00e0nsit i conversi\u00f3 molt rellevants<\/strong> des de keywords relacionades amb prefer\u00e8ncies del turista (hotels que admeten mascotes, hotels al <em>gayxample<\/em>, hotels a prop de l&#8217;aeroport\u2026) per a les quals<strong> hem treballat una estructura de landing pages<\/strong> espec\u00edfica.<\/p>\n<h3>El poder dels detalls<\/h3>\n<p>El CMS que utilitza el lloc web <strong>no permetia generar un fitxer Sitemap.xml<\/strong>. Trobem una soluci\u00f3 externa que generava aquest fitxer amb la periodicitat necess\u00e0ria i <strong>de forma automatitzada<\/strong>.<\/p>\n<p><em>L&#8217;Inbound Marketing \u00e9s una disciplina en qu\u00e8 \u00e9s f\u00e0cil entendre i aplicar els principis generals. La vocaci\u00f3 per aprofundir marca la difer\u00e8ncia. El secret \u00e9s als detalls.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El posicionament en el sector tur\u00edstic \u00e9s cr\u00edtic i molt competitiu. El Gremi d\u2019Hotels de Barcelona disposa d&#8217;una central de reserves a Internet. Al seu sector i amb una destinaci\u00f3 tur\u00edstica del nivell de Barcelona, \u200b\u200bla compet\u00e8ncia per captar tr\u00e0nsit org\u00e0nic \u00e9s m\u00e0xima. En aquest projecte, treballem sobre dues l\u00ednies. D&#8217;una banda, incrementant la internacionalitzaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":858,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-1364","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-posicionament"],"uagb_featured_image_src":{"full":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones.png",1920,1280,false],"thumbnail":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-150x150.png",150,150,true],"medium":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-300x200.png",300,200,true],"medium_large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-768x512.png",768,512,true],"large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1024x683.png",1024,683,true],"1536x1536":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1536x1024.png",1536,1024,true],"2048x2048":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones.png",1920,1280,false],"trp-custom-language-flag":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-18x12.png",18,12,true],"et-pb-post-main-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1080x720.png",1080,720,true],"et-pb-gallery-module-image-portrait":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones.png",1920,1280,false],"et-pb-image--responsive--desktop":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-1280x853.png",1080,720,true],"et-pb-image--responsive--tablet":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-980x653.png",827,551,true],"et-pb-image--responsive--phone":["https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/posicionamento-web-hoteles-barcelona-vacaciones-480x320.png",405,270,true]},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"El posicionament en el sector tur\u00edstic \u00e9s cr\u00edtic i molt competitiu. El Gremi d\u2019Hotels de Barcelona disposa d&#8217;una central de reserves a Internet. Al seu sector i amb una destinaci\u00f3 tur\u00edstica del nivell de Barcelona, \u200b\u200bla compet\u00e8ncia per captar tr\u00e0nsit org\u00e0nic \u00e9s m\u00e0xima. En aquest projecte, treballem sobre dues l\u00ednies. D&#8217;una banda, incrementant la internacionalitzaci\u00f3&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project\/1364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/858"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_category?post=1364"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/project_tag?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}