{"id":34956,"date":"2025-06-25T20:27:08","date_gmt":"2025-06-25T19:27:08","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=34956"},"modified":"2025-06-25T20:28:31","modified_gmt":"2025-06-25T19:28:31","slug":"compromis-amb-la-sostenibilitat-ambiental","status":"publish","type":"page","link":"https:\/\/articagency.cat\/ca\/compromis-amb-la-sostenibilitat-ambiental\/","title":{"rendered":"Comprom\u00eds amb la sostenibilitat ambiental"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Artic Agency creiem que la sostenibilitat no \u00e9s una opci\u00f3, sin\u00f3 una responsabilitat. El nostre treball t\u00e9 un impacte i volem que aquest impacte sigui positiu, no nom\u00e9s per als nostres clients, sin\u00f3 tamb\u00e9 per al planeta. Per aix\u00f2, integrem criteris ambientals en les nostres decisions quotidianes, projectes i processos interns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nostra manera de fer m\u00e0rqueting busca millorar el m\u00f3n, no nom\u00e9s vendre m\u00e9s. Per aix\u00f2 ens comprometem a ser part activa de la transici\u00f3 cap a una economia m\u00e9s conscient, justa i respectuosa amb el medi ambient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Els nostres pilars d\u2019actuaci\u00f3<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Digital, per\u00f2 amb consci\u00e8ncia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som una ag\u00e8ncia digital i sabem que Internet tamb\u00e9 contamina. Per aix\u00f2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treballem amb <strong>serveis d\u2019allotjament web que compensen emissions<\/strong> o fan \u00fas d\u2019energies renovables.<\/li>\n\n\n\n<li>Optimitzem totes les webs per reduir el seu pes i petjada digital.<\/li>\n\n\n\n<li>Fomentem bones pr\u00e0ctiques per reduir l\u2019impacte del m\u00e0rqueting digital (com newsletters menys freq\u00fcents per\u00f2 m\u00e9s rellevants, o publicitat segmentada i \u00e8tica).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Oficina remota i mobilitat responsable<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El nostre model de treball \u00e9s <strong>100% teletreball<\/strong> des del primer dia. Aix\u00f2 redueix emissions de transport i consum d\u2019espais f\u00edsics.<\/li>\n\n\n\n<li>Quan fem trobades presencials, afavorim l\u2019\u00fas del transport p\u00fablic i compartit.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Compres responsables i prove\u00efdors sostenibles<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritzem col\u00b7laboradors i prove\u00efdors locals, \u00e8tics i amb criteris de sostenibilitat.<\/li>\n\n\n\n<li>Evitem l\u2019\u00fas innecessari de materials f\u00edsics (paper, marxandatge, enviaments\u2026) i, si cal fer-los, triem opcions reciclades, biodegradables o de producci\u00f3 responsable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Educaci\u00f3 i sensibilitzaci\u00f3<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promovem una cultura interna de respecte ambiental amb recursos i formacions.<\/li>\n\n\n\n<li>Compartim continguts sobre sostenibilitat amb la nostra comunitat a xarxes socials i blog.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Projectes amb impacte positiu<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritzem col\u00b7laborar amb marques i iniciatives que tenen prop\u00f2sit social i ambiental.<\/li>\n\n\n\n<li>Avaluem l\u2019impacte dels nostres projectes i recomanem solucions digitals m\u00e9s netes i eficients.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accions concretes<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compensaci\u00f3 volunt\u00e0ria anual de la petjada de carboni de l\u2019ag\u00e8ncia.<\/li>\n\n\n\n<li>Pol\u00edtica interna de zero paper.<\/li>\n\n\n\n<li>Reducci\u00f3 sistem\u00e0tica del pes de les webs en desenvolupament.<\/li>\n\n\n\n<li>Formaci\u00f3 en ecodisseny web i green UX per a l\u2019equip t\u00e8cnic.<\/li>\n\n\n\n<li>Donaci\u00f3 anual a projectes de restauraci\u00f3 ambiental o reforestaci\u00f3.<\/li>\n\n\n\n<li>Propostes proactives a clients per fer les seves webs i comunicacions m\u00e9s sostenibles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El nostre comprom\u00eds futur<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Assumim la responsabilitat d\u2019evolucionar constantment. Ens comprometem a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auditar anualment el nostre impacte ambiental directe i indirecte.<\/li>\n\n\n\n<li>Reduir un m\u00ednim del 10% de la nostra petjada digital cada any.<\/li>\n\n\n\n<li>Publicar un informe de sostenibilitat resumit a la web de manera transparent.<\/li>\n\n\n\n<li>Col\u00b7laborar amb entitats mediambientals locals en projectes de sensibilitzaci\u00f3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Perqu\u00e8 comunicar tamb\u00e9 \u00e9s cuidar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creiem que el m\u00e0rqueting pot ser una eina al servei del b\u00e9 com\u00fa. No volem comunicar a qualsevol preu, sin\u00f3 fer-ho amb responsabilitat, coher\u00e8ncia i respecte pel planeta que compartim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Artic Agency creiem que la sostenibilitat no \u00e9s una opci\u00f3, sin\u00f3 una responsabilitat. El nostre treball t\u00e9 un impacte i volem que aquest impacte sigui positiu, no nom\u00e9s per als nostres clients, sin\u00f3 tamb\u00e9 per al planeta. Per aix\u00f2, integrem criteris ambientals en les nostres decisions quotidianes, projectes i processos interns. La nostra manera [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1080","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-34956","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"A Artic Agency creiem que la sostenibilitat no \u00e9s una opci\u00f3, sin\u00f3 una responsabilitat. El nostre treball t\u00e9 un impacte i volem que aquest impacte sigui positiu, no nom\u00e9s per als nostres clients, sin\u00f3 tamb\u00e9 per al planeta. Per aix\u00f2, integrem criteris ambientals en les nostres decisions quotidianes, projectes i processos interns. La nostra manera&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/34956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=34956"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/34956\/revisions"}],"predecessor-version":[{"id":34957,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/34956\/revisions\/34957"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=34956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}