{"id":1792,"date":"2022-09-29T14:59:48","date_gmt":"2022-09-29T13:59:48","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=1792"},"modified":"2023-06-14T14:25:58","modified_gmt":"2023-06-14T13:25:58","slug":"generacio-de-contingut-i-blogging","status":"publish","type":"page","link":"https:\/\/articagency.cat\/ca\/generacio-de-contingut-i-blogging\/","title":{"rendered":"Generaci\u00f3 de contingut i Blogging"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.18.0&#8243; _dynamic_attributes=\u00bbbackground_image\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb background_image=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\u00bb background_size=\u00bbcustom\u00bb background_image_width=\u00bb53%\u00bb background_image_height=\u00bb100%\u00bb background_position=\u00bbcenter_right\u00bb background_horizontal_offset=\u00bb27%\u00bb height=\u00bb515px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb bottom_divider_color=\u00bb#00b7a4&#8243; 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button_one_bg_enable_color__hover=\u00bbon\u00bb][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbServices\u00bb _builder_version=\u00bb4.18.0&#8243; background_color=\u00bb#edf1f4&#8243; background_enable_mask_style=\u00bbon\u00bb background_mask_style=\u00bbellipse\u00bb background_mask_transform=\u00bbinvert\u00bb background_mask_size=\u00bbcustom\u00bb background_mask_width=\u00bb110%\u00bb background_mask_height=\u00bb0%\u00bb background_mask_position=\u00bbcenter_left\u00bb background_mask_horizontal_offset=\u00bb-139px\u00bb custom_padding=\u00bb94px||31px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text content_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.21.0&#8243; text_font=\u00bb||||||||\u00bb header_font=\u00bb|700|||||||\u00bb header_text_align=\u00bbleft\u00bb header_font_size=\u00bb45px\u00bb header_2_font=\u00bb|600|||||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_letter_spacing=\u00bb3px\u00bb header_2_line_height=\u00bb1.8em\u00bb header_3_font=\u00bb|700|||||||\u00bb header_3_text_align=\u00bbjustify\u00bb header_3_text_color=\u00bb#00b7a4&#8243; header_3_line_height=\u00bb1.5em\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; header_font_size_tablet=\u00bb45px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb15px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2>Creem i escrivim contingut adaptat al SEO i al CRO<\/h2>\n<h3>Un bon contingut de text \u00e9s imprescindible per a una bona web. Saber escriure i explicar els serveis i productes que s&#8217;ofereixen \u00e9s indispensable<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbLato|700|||||||\u00bb header_3_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbjustified\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb1500ms\u00bb animation_delay=\u00bb400ms\u00bb animation_intensity_slide=\u00bb5%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Els continguts <strong>s\u00f3n la clau de l&#8217;\u00e8xit d&#8217;una web<\/strong>. Els usuaris exigeixen continguts actualitzats i d&#8217;inter\u00e8s, i si no els troben, salten a un altre web amb extrema facilitat. Disposar de bons continguts en quantitat i qualitat <strong>ens aportar\u00e0 millor imatge de marca<\/strong>, enlla\u00e7os de webs de tercers, material \u00fatil que podrem reutilitzar, recomanacions i boca a orella dels nostres visitants. A m\u00e9s, s\u00f3n essencials per a <strong>un bon posicionament org\u00e0nic en cercadors<\/strong>. \u00c9s impossible plantejar-se fer <a href=\"https:\/\/articagency.cat\/posicionament-web\/\">SEO<\/a> sense una generaci\u00f3 peri\u00f2dica de continguts de qualitat.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbLato|700|||||||\u00bb header_3_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbjustified\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb1500ms\u00bb animation_delay=\u00bb400ms\u00bb animation_intensity_slide=\u00bb5%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>L&#8217;objectiu del <strong>m\u00e0rqueting de continguts<\/strong> \u00e9s augmentar l&#8217;autoritat d&#8217;una marca i maximitzar-ne l&#8217;exposici\u00f3 a clients potencials. La creaci\u00f3 de peces de contingut informatiu valuoses per a ells far\u00e0 que <strong>la vostra marca generi confian\u00e7a<\/strong> i, amb el temps, es converteixi en una autoritat al vostre sector. Mitjan\u00e7ant aquesta activitat, a m\u00e9s, aconseguireu que els clients potencials us donin les vostres dades de contacte per obtenir m\u00e9s informaci\u00f3 i<strong> rebre ofertes de valor<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPackages\u00bb _builder_version=\u00bb4.18.0&#8243; background_last_edited=\u00bbon|phone\u00bb background_mask_size_phone=\u00bbcover\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_5,3_5&#8243; make_equal=\u00bbon\u00bb padding_top_bottom_link_1=\u00bbfalse\u00bb padding_top_bottom_link_2=\u00bbtrue\u00bb _builder_version=\u00bb4.18.0&#8243; custom_margin=\u00bb40px||80px||false\u00bb custom_padding=\u00bb0|0px|0|0px|true|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.18.0&#8243; custom_padding=\u00bb80px||40px|\u00bb custom_padding_tablet=\u00bb0px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb0px|||\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb0px|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|900|||||||\u00bb header_3_font_size=\u00bb35px\u00bb header_3_line_height=\u00bb1.5em\u00bb header_4_font=\u00bbOpen Sans|700||on|||||\u00bb header_4_text_color=\u00bbrgba(12,12,12,0.27)\u00bb header_4_font_size=\u00bb13px\u00bb header_4_letter_spacing=\u00bb3px\u00bb header_4_line_height=\u00bb1.8em\u00bb header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb25px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Qu\u00e8 aporta la generaci\u00f3 de continguts?<\/h3>\n<p>Busquem crear bons escrits perqu\u00e8 <strong>es comparteixin els vostres continguts<\/strong> i incrementin la visibilitat de la vostra marca. I que quan aquests clients potencials estiguin disposats a comprar, tinguin una predisposici\u00f3 positiva <strong>cap a les ofertes de la vostra companyia<\/strong>. Haureu establert una relaci\u00f3 que no nom\u00e9s atraur\u00e0 els clients, sin\u00f3 que us ajudar\u00e0 a retenir-los.<\/p>\n<p>Prestant la deguda atenci\u00f3 a la <strong>generaci\u00f3 de continguts de valor<\/strong>, i sincronitzant els continguts amb el SEO, aconseguirem: m\u00e9s visites, m\u00e9s fidelitzaci\u00f3 dels visitants, viralitat i m\u00e9s conversi\u00f3 a venda.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.18.0&#8243; custom_padding=\u00bb60px||60px|\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/com-gestionem-ads-2.svg\u00bb alt=\u00bbcampanyes google ads facebook\u00bb title_text=\u00bbcom-gestionem-ads\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.18.0&#8243; custom_margin=\u00bb|-20%||\u00bb custom_margin_tablet=\u00bb|-10%||\u00bb custom_margin_phone=\u00bb|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb1600ms\u00bb animation_delay=\u00bb500ms\u00bb animation_intensity_slide=\u00bb5%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb background_enable_mask_style=\u00bbon\u00bb background_mask_style=\u00bbarch\u00bb background_mask_color=\u00bb#edf1f4&#8243; background_mask_transform=\u00bbflip_horizontal\u00bb background_mask_size=\u00bbcover\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; make_equal=\u00bbon\u00bb padding_top_bottom_link_1=\u00bbtrue\u00bb padding_top_bottom_link_2=\u00bbfalse\u00bb _builder_version=\u00bb4.18.0&#8243; custom_margin=\u00bb40px||80px||false\u00bb custom_padding=\u00bb0|0px|0|0px|true|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb1%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.18.0&#8243; custom_padding=\u00bb135px||60px||false|false\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/on-dirigim-5.svg\u00bb alt=\u00bbgestio de google ads i facebook ads\u00bb title_text=\u00bbon-dirigim\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.18.0&#8243; custom_margin=\u00bb|||-20%\u00bb custom_margin_tablet=\u00bb|||-10%\u00bb custom_margin_phone=\u00bb|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb1700ms\u00bb animation_delay=\u00bb450ms\u00bb animation_intensity_slide=\u00bb5%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb80px||40px|\u00bb custom_padding_tablet=\u00bb0px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb0px|||\u00bb padding_last_edited=\u00bbon|desktop\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb0px|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0&#8243; text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb link_text_color=\u00bb#ffb835&#8243; header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|700|||||||\u00bb header_3_font_size=\u00bb35px\u00bb header_3_line_height=\u00bb1.5em\u00bb header_4_font=\u00bbLato|700||on|||||\u00bb header_4_text_color=\u00bbrgba(12,12,12,0.27)\u00bb header_4_font_size=\u00bb13px\u00bb header_4_letter_spacing=\u00bb3px\u00bb header_4_line_height=\u00bb1.8em\u00bb header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb25px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>La creaci\u00f3 de continguts \u00e9s necess\u00e0ria<\/h3>\n<p>L\u2019equip d\u2019Artic Agency s&#8217;integra al proc\u00e9s de creaci\u00f3 de continguts per <strong>orientar-los a la conversi\u00f3<\/strong>. Habitualment, treballem sota una f\u00f3rmula mixta en qu\u00e8 part dels continguts <strong>s\u00f3n generats per nosaltres<\/strong> i part per l&#8217;equip del client. Aconseguim que el proc\u00e9s sigui f\u00e0cil i eficient.<\/p>\n<p><strong>Ning\u00fa coneix el negoci millor que vosaltres mateixos<\/strong> i la millor formula \u00e9s ensenyar-vos com escriure correctament els vostres textos, per\u00f2 si no \u00e9s possible, nosaltres ens encarreguem de tot, i un cop tenim tota la vostra informaci\u00f3, comencem en la <strong>creaci\u00f3 de bons continguts<\/strong> per a les vostres webs, xarxes i campanyes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creem i escrivim contingut adaptat al SEO i al CRO Un bon contingut de text \u00e9s imprescindible per a una bona web. Saber escriure i explicar els serveis i productes que s&#8217;ofereixen \u00e9s indispensableEls continguts s\u00f3n la clau de l&#8217;\u00e8xit d&#8217;una web. 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Saber escriure i explicar els serveis i productes que s'ofereixen \u00e9s indispensableEls continguts s\u00f3n la clau de l'\u00e8xit d'una web. Els usuaris exigeixen continguts actualitzats i d'inter\u00e8s, i si no els troben, salten&hellip;","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":5,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1792\/revisions"}],"predecessor-version":[{"id":33509,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1792\/revisions\/33509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media\/1751"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}