{"id":1772,"date":"2022-09-29T13:31:59","date_gmt":"2022-09-29T12:31:59","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=1772"},"modified":"2023-06-14T14:31:52","modified_gmt":"2023-06-14T13:31:52","slug":"optimitzacio-de-la-taxa-de-conversio","status":"publish","type":"page","link":"https:\/\/articagency.cat\/ca\/optimitzacio-de-la-taxa-de-conversio\/","title":{"rendered":"Optimitzaci\u00f3 de la taxa de conversi\u00f3 (CRO)"},"content":{"rendered":"

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global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Archivo|700|||||||” header_text_align=”left” header_font_size=”45px” header_2_font=”|600||on|||||” header_2_text_color=”#000000″ header_2_letter_spacing=”3px” header_2_line_height=”1.8em” header_3_font=”|700|||||||” header_3_text_align=”left” header_3_text_color=”#00b7a4″ header_3_line_height=”1.5em” text_orientation=”center” hover_enabled=”0″ header_font_size_tablet=”45px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”15px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Optimitzem la teva web i ecommerce perqu\u00e8 les visites es converteixin en vendes<\/h2>\n

Millorar la tassa de conversi\u00f3 i optimitzar els fluxes de vendes \u00e9s imprescindible un cop ja est\u00e0s aconseguint tr\u00e0fic a la web, sigui via SEO, SEM, xarxes socials o tot combinat. \u00c9s el moment de rendibilitzar els esfor\u00e7os de tot el m\u00e0rqueting digital<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”justified” animation_style=”slide” animation_direction=”left” animation_duration=”1500ms” animation_delay=”400ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Una vegada s’ha complert l’objectiu de generar un gran volum de tr\u00e0nsit de qualitat<\/strong> i estable cap a una web, despr\u00e9s de dedicar una gran quantitat de temps i recursos a SEO (Posicionament Web)<\/a>, PPC (Google o Facebook Ads)<\/a>, SMM (Xarxes Socials)<\/a>\u2026, nom\u00e9s estarem al mig del cam\u00ed per aconseguir l’\u00e8xit del nostre canal online.<\/p>\n

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Treballar per millorar la tasa d’obtenci\u00f3 de valor de la nostra web ser\u00e0 clau perqu\u00e8 el retorn d’inversi\u00f3 global del canal online<\/strong> millori substancialment. I per aconseguir-ho haurem d’investigar sobre l’audi\u00e8ncia del nostre web i els seus h\u00e0bits de navegaci\u00f3<\/strong>, provar diferents versions de p\u00e0gines i determinar com dirigir millor als diferents objectius del visitant cap a una conversi\u00f3, cap al que busquen i necessiten.<\/p>\n

\u00a0<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Packages” _builder_version=”4.18.0″ background_last_edited=”on|phone” background_mask_size_phone=”cover” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.18.0″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Open Sans|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Qu\u00e8 forma part del CRO?<\/h3>\n

El CRO engloba l’aplicaci\u00f3 i el seguiment de les conclusions extretes mitjan\u00e7ant l’an\u00e0lisi web<\/strong>, per\u00f2 tamb\u00e9 l’extracci\u00f3 d’informaci\u00f3 addicional sobre els nostres usuaris que complementen i enriqueixen la nostra base per a la presa de decisions, la realitzaci\u00f3 d’enquestes, proves pilot, testing, analysis de bases de dades. Gr\u00e0cies al CRO podrem establir un panell d’intel\u00b7lig\u00e8ncia del client<\/strong> que ens permetr\u00e0 afinar m\u00e9s a les nostres accions de comunicaci\u00f3 en l\u00ednia.<\/p>\n

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Com es treballa la optimitzaci\u00f3 de la taxa de conversi\u00f3?<\/h3>\n

En el treball sobre CRO m\u00e9s enll\u00e0 de la creativitat, els test A\/B i l’aplicaci\u00f3 de bones pr\u00e0ctiques, hi ha un aspecte essencial que consisteix en no perdre en cap moment la visi\u00f3 des del client<\/strong>. L\u2019empatia i la comprensi\u00f3 dels procesos de pensamient per els que passen els nostres visitants. A partir d’aqu\u00ed, tant software com els Experiments de Contingut de Google Analytics<\/strong> ens ofereixen tot el necessari per comen\u00e7ar a treballar. Comencem amb canvis petits, f\u00e0cils d’implementar i de medir. I tenim la prud\u00e8ncia d’efectuar les modificacions de la forma m\u00e9s a\u00efllada possible, per estar segurs de que atribu\u00efm les variacions en la tasa de conversi\u00f3 al motiu correcte<\/strong>.<\/p>\n

 <\/p>\n

Oferim un treball constant i rigor\u00f3s d’optimitzaci\u00f3 de la tasca de conversi\u00f3<\/strong>. Des d\u2019Artic Agency us ajudem a comprendre als vostres visitants i a oferir-los all\u00f2 que volen veure de la forma que ells volen. \u201cSaber escoltar a la gent i donar el que vol a cadasc\u00fa\u201d, aix\u00f2 tamb\u00e9 es pot fer online<\/strong>.<\/p>\n

 <\/p>\n

 <\/p>\n

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Projectes realitzats d’optimitzaci\u00f3 de la taxa de conversi\u00f3 (CRO)<\/h2>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”4″ include_categories=”59″ show_categories=”off” show_pagination=”off” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Optimitzem la teva web i ecommerce perqu\u00e8 les visites es converteixin en vendes Millorar la tassa de conversi\u00f3 i optimitzar els fluxes de vendes \u00e9s imprescindible un cop ja est\u00e0s aconseguint tr\u00e0fic a la web, sigui via SEO, SEM, xarxes socials o tot combinat. \u00c9s el moment de rendibilitzar els esfor\u00e7os de tot el m\u00e0rqueting […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1772","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"Optimitzem la teva web i ecommerce perqu\u00e8 les visites es converteixin en vendes Millorar la tassa de conversi\u00f3 i optimitzar els fluxes de vendes \u00e9s imprescindible un cop ja est\u00e0s aconseguint tr\u00e0fic a la web, sigui via SEO, SEM, xarxes socials o tot combinat. \u00c9s el moment de rendibilitzar els esfor\u00e7os de tot el m\u00e0rqueting…","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1772\/revisions"}],"predecessor-version":[{"id":33514,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1772\/revisions\/33514"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}