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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbLato|700|||||||\u00bb header_3_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbjustified\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb1500ms\u00bb animation_delay=\u00bb400ms\u00bb animation_intensity_slide=\u00bb5%\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n
Una vegada s’ha complert l’objectiu de generar un gran volum de tr\u00e0nsit de qualitat<\/strong> i estable cap a una web, despr\u00e9s de dedicar una gran quantitat de temps i recursos a SEO (Posicionament Web)<\/a>, PPC (Google o Facebook Ads)<\/a>, SMM (Xarxes Socials)<\/a>\u2026, nom\u00e9s estarem al mig del cam\u00ed per aconseguir l’\u00e8xit del nostre canal online.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbLato|700|||||||\u00bb header_3_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbjustified\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb1500ms\u00bb animation_delay=\u00bb400ms\u00bb animation_intensity_slide=\u00bb5%\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n Treballar per millorar la tasa d’obtenci\u00f3 de valor de la nostra web ser\u00e0 clau perqu\u00e8 el retorn d’inversi\u00f3 global del canal online<\/strong> millori substancialment. I per aconseguir-ho haurem d’investigar sobre l’audi\u00e8ncia del nostre web i els seus h\u00e0bits de navegaci\u00f3<\/strong>, provar diferents versions de p\u00e0gines i determinar com dirigir millor als diferents objectius del visitant cap a una conversi\u00f3, cap al que busquen i necessiten.<\/p>\n \u00a0<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPackages\u00bb _builder_version=\u00bb4.18.0″ background_last_edited=\u00bbon|phone\u00bb background_mask_size_phone=\u00bbcover\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_5,3_5″ make_equal=\u00bbon\u00bb padding_top_bottom_link_1=\u00bbfalse\u00bb padding_top_bottom_link_2=\u00bbtrue\u00bb _builder_version=\u00bb4.18.0″ custom_margin=\u00bb40px||80px||false\u00bb custom_padding=\u00bb0|0px|0|0px|true|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_slide=\u00bb1%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.18.0″ custom_padding=\u00bb80px||40px|\u00bb custom_padding_tablet=\u00bb0px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb0px|||\u00bb padding_last_edited=\u00bbon|tablet\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb0px|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|900|||||||\u00bb header_3_font_size=\u00bb35px\u00bb header_3_line_height=\u00bb1.5em\u00bb header_4_font=\u00bbOpen Sans|700||on|||||\u00bb header_4_text_color=\u00bbrgba(12,12,12,0.27)\u00bb header_4_font_size=\u00bb13px\u00bb header_4_letter_spacing=\u00bb3px\u00bb header_4_line_height=\u00bb1.8em\u00bb hover_enabled=\u00bb0″ header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb25px\u00bb header_3_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n El CRO engloba l’aplicaci\u00f3 i el seguiment de les conclusions extretes mitjan\u00e7ant l’an\u00e0lisi web<\/strong>, per\u00f2 tamb\u00e9 l’extracci\u00f3 d’informaci\u00f3 addicional sobre els nostres usuaris que complementen i enriqueixen la nostra base per a la presa de decisions, la realitzaci\u00f3 d’enquestes, proves pilot, testing, analysis de bases de dades. Gr\u00e0cies al CRO podrem establir un panell d’intel\u00b7lig\u00e8ncia del client<\/strong> que ens permetr\u00e0 afinar m\u00e9s a les nostres accions de comunicaci\u00f3 en l\u00ednia.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.18.0″ custom_padding=\u00bb60px||60px|\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/com-gestionem-ads-2.svg\u00bb alt=\u00bbcampanyes google ads facebook\u00bb title_text=\u00bbcom-gestionem-ads\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.18.0″ custom_margin=\u00bb|-20%||\u00bb custom_margin_tablet=\u00bb|-10%||\u00bb custom_margin_phone=\u00bb|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_duration=\u00bb1600ms\u00bb animation_delay=\u00bb500ms\u00bb animation_intensity_slide=\u00bb5%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb background_enable_mask_style=\u00bbon\u00bb background_mask_style=\u00bbarch\u00bb background_mask_color=\u00bb#edf1f4″ background_mask_transform=\u00bbflip_horizontal\u00bb background_mask_size=\u00bbcover\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ make_equal=\u00bbon\u00bb padding_top_bottom_link_1=\u00bbtrue\u00bb padding_top_bottom_link_2=\u00bbfalse\u00bb _builder_version=\u00bb4.18.0″ custom_margin=\u00bb40px||80px||false\u00bb custom_padding=\u00bb0|0px|0|0px|true|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb1%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.18.0″ custom_padding=\u00bb135px||60px||false|false\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/on-dirigim-5.svg\u00bb alt=\u00bbgestio de google ads i facebook ads\u00bb title_text=\u00bbon-dirigim\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.18.0″ custom_margin=\u00bb|||-20%\u00bb custom_margin_tablet=\u00bb|||-10%\u00bb custom_margin_phone=\u00bb|||\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb1700ms\u00bb animation_delay=\u00bb450ms\u00bb animation_intensity_slide=\u00bb5%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb80px||40px|\u00bb custom_padding_tablet=\u00bb0px|||\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb padding_tablet=\u00bb0px|||\u00bb padding_last_edited=\u00bbon|desktop\u00bb custom_padding__hover=\u00bb|||\u00bb padding_phone=\u00bb0px|||\u00bb][et_pb_text _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb text_line_height=\u00bb2em\u00bb link_text_color=\u00bb#ffb835″ header_font=\u00bb||||||||\u00bb header_3_font=\u00bb|700|||||||\u00bb header_3_font_size=\u00bb35px\u00bb header_3_line_height=\u00bb1.5em\u00bb header_4_font=\u00bbLato|700||on|||||\u00bb header_4_text_color=\u00bbrgba(12,12,12,0.27)\u00bb header_4_font_size=\u00bb13px\u00bb header_4_letter_spacing=\u00bb3px\u00bb header_4_line_height=\u00bb1.8em\u00bb hover_enabled=\u00bb0″ header_3_font_size_tablet=\u00bb\u00bb header_3_font_size_phone=\u00bb25px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n En el treball sobre CRO m\u00e9s enll\u00e0 de la creativitat, els test A\/B i l’aplicaci\u00f3 de bones pr\u00e0ctiques, hi ha un aspecte essencial que consisteix en no perdre en cap moment la visi\u00f3 des del client<\/strong>. L\u2019empatia i la comprensi\u00f3 dels procesos de pensamient per els que passen els nostres visitants. A partir d’aqu\u00ed, tant software com els Experiments de Contingut de Google Analytics<\/strong> ens ofereixen tot el necessari per comen\u00e7ar a treballar. Comencem amb canvis petits, f\u00e0cils d’implementar i de medir. I tenim la prud\u00e8ncia d’efectuar les modificacions de la forma m\u00e9s a\u00efllada possible, per estar segurs de que atribu\u00efm les variacions en la tasa de conversi\u00f3 al motiu correcte<\/strong>.<\/p>\n <\/p>\n Oferim un treball constant i rigor\u00f3s d’optimitzaci\u00f3 de la tasca de conversi\u00f3<\/strong>. Des d\u2019Artic Agency us ajudem a comprendre als vostres visitants i a oferir-los all\u00f2 que volen veure de la forma que ells volen. \u201cSaber escoltar a la gent i donar el que vol a cadasc\u00fa\u201d, aix\u00f2 tamb\u00e9 es pot fer online<\/strong>.<\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbPackages\u00bb _builder_version=\u00bb4.18.0″ background_last_edited=\u00bbon|phone\u00bb background_mask_size_phone=\u00bbcover\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n [\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4″ include_categories=\u00bb59″ show_categories=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Optimitzem la teva web i ecommerce perqu\u00e8 les visites es converteixin en vendes Millorar la tassa de conversi\u00f3 i optimitzar els fluxes de vendes \u00e9s imprescindible un cop ja est\u00e0s aconseguint tr\u00e0fic a la web, sigui via SEO, SEM, xarxes socials o tot combinat. \u00c9s el moment de rendibilitzar els esfor\u00e7os de tot el m\u00e0rqueting […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1772","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"Optimitzem la teva web i ecommerce perqu\u00e8 les visites es converteixin en vendes Millorar la tassa de conversi\u00f3 i optimitzar els fluxes de vendes \u00e9s imprescindible un cop ja est\u00e0s aconseguint tr\u00e0fic a la web, sigui via SEO, SEM, xarxes socials o tot combinat. \u00c9s el moment de rendibilitzar els esfor\u00e7os de tot el m\u00e0rqueting…","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":1,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1772\/revisions"}],"predecessor-version":[{"id":33514,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1772\/revisions\/33514"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Qu\u00e8 forma part del CRO?<\/h3>\n
Com es treballa la optimitzaci\u00f3 de la taxa de conversi\u00f3?<\/h3>\n
Projectes realitzats d’optimitzaci\u00f3 de la taxa de conversi\u00f3 (CRO)<\/h2>\n