{"id":1765,"date":"2022-09-29T13:16:11","date_gmt":"2022-09-29T12:16:11","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=1765"},"modified":"2023-06-14T16:14:47","modified_gmt":"2023-06-14T15:14:47","slug":"email-marqueting","status":"publish","type":"page","link":"https:\/\/articagency.cat\/ca\/email-marqueting\/","title":{"rendered":"Email M\u00e0rqueting"},"content":{"rendered":"

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Aconsegueix l’engagement que necessites amb bones campanyes d’email m\u00e0rqueting<\/h2>\n

L’enviament massiu d’emails (o emailing), a difer\u00e8ncia del que es creu, es pot fer b\u00e9, i \u00e9s molt efectiu, t’expliquem el perqu\u00e8 i com<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”justified” animation_style=”slide” animation_direction=”left” animation_duration=”1500ms” animation_delay=”400ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

L’Email M\u00e0rqueting, en el sentit m\u00e9s cl\u00e0ssic, consisteix a enviar missatges comercials via correu electr\u00f2nic a un grup de persones que b\u00e9 poden ser clients o clients potencials. En general, implica l’enviament d’anuncis, promocions, sol\u00b7licituds de negoci\u2026 i est\u00e0 destinat a fomentar la lleialtat<\/strong>, la confian\u00e7a, o la consci\u00e8ncia de marca.<\/p>\n

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Tot i aix\u00f2, l’emailing dins de la filosofia de l’Inbound Marketing nom\u00e9s s’ent\u00e9n com a Opt-in emailing o m\u00e0rqueting de perm\u00eds<\/strong>. Un m\u00e8tode mitjan\u00e7ant el qual el destinatari de la publicitat ha donat el seu consentiment i desitja rebre els nostres correus electr\u00f2nics<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Packages” _builder_version=”4.18.0″ background_last_edited=”on|phone” background_mask_size_phone=”cover” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.18.0″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.21.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Open Sans|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” hover_enabled=”0″ header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

L’email m\u00e0rqueting dins l’estrat\u00e8gia online<\/h3>\n

Amb l’emailing integrat a la nostra estrat\u00e8gia general de continguts no es tracta \u00fanicament d’aconseguir que els nostres missatges no molestin els nostres destinataris sin\u00f3 que els continguts que els oferim siguin realment del seu inter\u00e8s<\/strong>, que els estiguin esperant i desitjant rebre’ls.<\/p>\n

Cal treballar perqu\u00e8 la tem\u00e0tica i peridiocitat dels nostres missatges sigui el m\u00e9s propera possible<\/strong> a les prefer\u00e8ncies dels nostres grups de subscriptors. Aix\u00f2 implica utilitzar eines d’automatitzaci\u00f3 de m\u00e0rqueting<\/strong> que ens permetin segmentar i analitzar la resposta dels destinataris i que permetin modificar les seves prefer\u00e8ncies en qualsevol moment de la manera m\u00e9s f\u00e0cil i c\u00f2moda possibles.<\/p>\n

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I com ho aconseguim?<\/h3>\n

Hem d’intentar entaular conversa amb els nostres usuaris i provocar el seu feedback<\/strong> de la mateixa manera que ho fem en social media<\/a>. Aconseguir el major nivell de personalitzaci\u00f3 possible per ser realment rellevants<\/strong> i assolir un alt grau de satisfacci\u00f3 entre els nostres clients o clients potencials.<\/p>\n

A Artic Agency integrem l’emailing a l’estrat\u00e8gia global de continguts<\/strong> per extreure el m\u00e0xim profit als nostres esfor\u00e7os \u2013reaprofitem materials a diversos canals\u2013. A m\u00e9s, fem una anal\u00edtica de rendiment afinada que ens permet una optimitzaci\u00f3 cont\u00ednua<\/strong> de les nostres accions.<\/p>\n

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Aconsegueix l’engagement que necessites amb bones campanyes d’email m\u00e0rqueting L’enviament massiu d’emails (o emailing), a difer\u00e8ncia del que es creu, es pot fer b\u00e9, i \u00e9s molt efectiu, t’expliquem el perqu\u00e8 i comL’Email M\u00e0rqueting, en el sentit m\u00e9s cl\u00e0ssic, consisteix a enviar missatges comercials via correu electr\u00f2nic a un grup de persones que b\u00e9 poden […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1765","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"Aconsegueix l'engagement que necessites amb bones campanyes d'email m\u00e0rqueting L'enviament massiu d'emails (o emailing), a difer\u00e8ncia del que es creu, es pot fer b\u00e9, i \u00e9s molt efectiu, t'expliquem el perqu\u00e8 i comL'Email M\u00e0rqueting, en el sentit m\u00e9s cl\u00e0ssic, consisteix a enviar missatges comercials via correu electr\u00f2nic a un grup de persones que b\u00e9 poden…","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":5,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1765\/revisions"}],"predecessor-version":[{"id":33529,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1765\/revisions\/33529"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}