{"id":1756,"date":"2022-09-29T12:49:01","date_gmt":"2022-09-29T11:49:01","guid":{"rendered":"https:\/\/articagency.cat\/?page_id=1756"},"modified":"2023-10-22T20:30:55","modified_gmt":"2023-10-22T19:30:55","slug":"analitica-web","status":"publish","type":"page","link":"https:\/\/articagency.cat\/ca\/analitica-web\/","title":{"rendered":"Anal\u00edtica Web"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header” _builder_version=”4.21.0″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/articagency.cat\/wp-content\/uploads\/2022\/09\/google-and-facebook-ads-web-1.svg” background_size=”custom” background_image_width=”53%” background_image_height=”100%” background_position=”center_right” background_horizontal_offset=”27%” height=”515px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” bottom_divider_color=”#00b7a4″ animation_style=”fade” background_last_edited=”on|phone” background_size_phone=”contain” background_horizontal_offset_phone=”5%” background_vertical_offset_phone=”41%” border_color_top=”#00b7a4″ border_color_bottom=”#00b7a4″ global_colors_info=”{}”][et_pb_fullwidth_header title=”Anal\u00edtica Web” subhead=”Google analytics, google tag manager, semrush… TROBA LES RESPOSTES QUE NECESSITES” button_one_text=”Demana un pressupost gratu\u00eft” button_one_url=”#contactar” 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type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”|700|||||||” header_text_align=”left” header_font_size=”45px” header_2_font=”|600||on|||||” header_2_text_color=”#000000″ header_2_letter_spacing=”3px” header_2_line_height=”1.8em” header_3_font=”|700|||||||” header_3_text_align=”left” header_3_text_color=”#00b7a4″ header_3_line_height=”1.5em” text_orientation=”center” header_font_size_tablet=”45px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”15px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

T’ajudem a saber d’on venen, com, i qu\u00e8 fan els usuaris de la teva web<\/h2>\n

L’anal\u00edtica web \u00e9s imprescindible per saber els resultats de la feina feta, tant en la teva web o ecommerce, com en tota la resta de marketing online<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”justified” animation_style=”slide” animation_direction=”left” animation_duration=”1500ms” animation_delay=”400ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

Tots els projectes i accions que emprenguem al online han d’estar fortament basats i orientats a l’anal\u00edtica web<\/strong>. L’anal\u00edtica web determina l’efic\u00e0cia dels nostres esfor\u00e7os de comunicaci\u00f3 o comercialitzaci\u00f3 i ens permet maximitzar la rendibilitat de la nostra inversi\u00f3<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”justified” animation_style=”slide” animation_direction=”right” animation_duration=”1500ms” animation_delay=”400ms” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”]<\/p>\n

Gr\u00e0cies a la capacitat de recollir i presentar dades de la web, l’anal\u00edtica permet millorar el rendiment del negoci<\/strong>. L’anal\u00edtica web consisteix en el seguiment, mesurament, an\u00e0lisi i report de dades de les webs. El seu prop\u00f2sit \u00e9s ajudar a entendre l’origen, el comportament i les intencions dels visitants.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Packages” _builder_version=”4.18.0″ background_last_edited=”on|phone” background_mask_size_phone=”cover” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.18.0″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Open Sans|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

La gesti\u00f3 de l’anal\u00edtica web<\/h3>\n

La creaci\u00f3 d’un pla d’anal\u00edtica web ens pot ajudar a con\u00e8ixer el nostre p\u00fablic, saber com funcionen les nostres accions de m\u00e0rqueting<\/strong>, i avaluar el rendiment dels nostres sites i continguts. I amb una eina com Google Analytics<\/a> disposarem d’una capacitat incre\u00efble per parametritzar mesuraments espec\u00edfics sobre la seva estructura b\u00e0sica de reporting: informes d’audi\u00e8ncia; d’adquisici\u00f3; de comportament; de conversi\u00f3; i informes personalitzats<\/strong> i quadres de comandament.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/articagency.cat\/wp-content\/uploads\/2023\/04\/analitica-web-google.png” alt=”analitica web” title_text=”analitica web google” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.20.4″ custom_margin=”|-20%||” custom_margin_tablet=”|-10%||” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”right” animation_duration=”1600ms” animation_delay=”500ms” animation_intensity_slide=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_mask_style=”on” background_mask_style=”arch” background_mask_color=”#edf1f4″ background_mask_transform=”flip_horizontal” background_mask_size=”cover” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”false” _builder_version=”4.20.4″ custom_margin=”0px||0px||false|false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.18.0″ custom_padding=”135px||60px||false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/articagency.cat\/wp-content\/uploads\/2023\/04\/analitica-web-semrush.png” alt=”Analitica web Semrush” title_text=”analitica web semrush” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.20.4″ custom_margin=”|||-20%” custom_margin_tablet=”|||-10%” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_duration=”1700ms” animation_delay=”450ms” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|desktop” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.20.4″ text_font=”||||||||” text_line_height=”2em” link_text_color=”#ffb835″ header_font=”||||||||” header_3_font=”|700|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

I qu\u00e8 s’aconsegueix?<\/h3>\n

En l’an\u00e0lisi web \u00e9s fonamental definir clarament els objectius de conversi\u00f3, KPIs (indicadors clau de rendiment)<\/strong>, metodologia de la recopilaci\u00f3 de dades, m\u00e8triques personalitzades, reporting\u2026 Per\u00f2, sobretot, \u00e9s indispensable establir una pauta de treball<\/strong> que ens permeti traslladar-ho tot aquest esfor\u00e7 anal\u00edtic a accions concretes sobre la nostra web i el nostre m\u00e0rqueting en l\u00ednia<\/a>.<\/p>\n

A Artic Agency tenim una visi\u00f3 molt pragm\u00e0tica sobre el paper que ha de jugar l’anal\u00edtica web a les organitzacions. Mesurar no \u00e9s un objectiu en si mateix<\/strong>. Mesurem per actuar, i per aix\u00f2 simplifiquem els informes i processos per destinar el m\u00e0xim esfor\u00e7 possible a la implementaci\u00f3 de millores.<\/p>\n

[\/et_pb_text][et_pb_button button_text=”Agenda una consultoria” _builder_version=”4.20.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”gcid-e166c69c-1fb0-4c6d-99bc-82197911a75f” button_border_width=”0px” custom_padding=”10px|40px|10px|40px|false|false” global_colors_info=”{%22gcid-e166c69c-1fb0-4c6d-99bc-82197911a75f%22:%91%22button_bg_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Som Parners oficials de…<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Google Tag Manager<\/h3>\n

 <\/p>\n

A Artic Agency, utilitzem Google Tag Manager (GTM) per centralitzar i gestionar etiquetes i seq\u00fc\u00e8ncies de comandament per a l’anal\u00edtica web.<\/p>\n

El proc\u00e9s inclou les seg\u00fcents etapes:<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”||||false|false”][et_pb_accordion_item title=”Creaci\u00f3” open=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Creem un compte de GTM per a cada client i el configurem segons el projecte.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Integraci\u00f3” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Integrem el codi de GTM al lloc web del client, afegint fragments de codi a l’encap\u00e7alament i al peu de p\u00e0gina.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Configuraci\u00f3” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Configurem etiquetes espec\u00edfiques, com ara Google Analytics, Google Ads o Facebook Pixel.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Seq\u00fcenciaci\u00f3” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Creem seq\u00fc\u00e8ncies de comandament personalitzades per determinar quan i com es disparen les etiquetes.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Testing” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Realitzem proves i depuraci\u00f3 per assegurar que les etiquetes i seq\u00fc\u00e8ncies de comandament funcionin correctament.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Publicaci\u00f3” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Publiquem i monitoritzem les etiquetes i seq\u00fc\u00e8ncies de comandament al lloc web del client, ajustant-les si \u00e9s necessari.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

SemRush<\/h3>\n

 <\/p>\n

A Artic Agency, utilitzem Semrush, una potent eina d’anal\u00edtica web i SEO, per millorar les estrat\u00e8gies de m\u00e0rqueting digital dels nostres clients. <\/span><\/p>\n

Som un dels \u00fanics Partners de SemRush a Espanya.<\/strong><\/p>\n

Semrush ens ajuda a realitzar diverses tasques, com ara:<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”||||false|false”][et_pb_accordion_item title=”An\u00e0lisi de paraules clau” open=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Semrush ens permet investigar i identificar paraules clau rellevants i competitives per al negoci del client. Aix\u00f2 ens ajuda a optimitzar el contingut i a planificar campanyes de publicitat pagada.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”An\u00e0lisi de la compet\u00e8ncia” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Amb Semrush, podem analitzar els llocs web de la compet\u00e8ncia, identificar les seves estrat\u00e8gies de SEO i PPC (pagament per clic) i determinar les oportunitats per a superar-los en el posicionament org\u00e0nic i de pagament.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Auditoria del lloc web” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Semrush ens ajuda a analitzar l’estat de SEO del lloc web del client i a identificar problemes t\u00e8cnics que podrien afectar el rendiment, com ara enlla\u00e7os trencats, problemes de rastreig, duplicaci\u00f3 de contingut, etc.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Monitoratge del posicionament” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Utilitzem Semrush per seguir el posicionament de les paraules clau en els motors de cerca, permetent-nos ajustar les estrat\u00e8gies de SEO i PPC i maximitzar el tr\u00e0nsit org\u00e0nic i de pagament.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”An\u00e0lisi de backlinks” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Semrush ens permet analitzar el perfil de backlinks del lloc web del client i identificar oportunitats per aconseguir enlla\u00e7os de qualitat que millorin la seva autoritat de domini i posicionament org\u00e0nic.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Creaci\u00f3 de contingut” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Semrush ens ofereix dades sobre les tend\u00e8ncies i els temes rellevants, ajudant-nos a crear contingut de qualitat i optimitzar-lo per a les paraules clau seleccionades.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Google Analytics<\/h3>\n

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A Artic Agency, utilitzem Google Analytics, una eina d’anal\u00edtica web gratu\u00efta i potent, per mesurar i analitzar el tr\u00e0nsit del lloc web dels nostres clients i optimitzar les seves estrat\u00e8gies de m\u00e0rqueting digital. <\/span><\/p>\n

Google Analytics ens permet realitzar diverses tasques, com ara:<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_accordion _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”||||false|false”][et_pb_accordion_item title=”An\u00e0lisi del tr\u00e0nsit del lloc web” open=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Google Analytics ens ajuda a entendre el volum de tr\u00e0nsit, les fonts de tr\u00e0nsit (org\u00e0nic, pagament, refer\u00e8ncia, xarxes socials, etc.) i el comportament dels visitants al lloc web del client.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Estudi del comportament dels usuaris” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Podem analitzar el comportament dels visitants al lloc web, incloent les p\u00e0gines m\u00e9s visitades, la durada mitjana de les sessions, la taxa de rebot i els camins de navegaci\u00f3.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Segmentaci\u00f3 d’audi\u00e8ncia” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Google Analytics ens permet segmentar l’audi\u00e8ncia en funci\u00f3 de diferents dimensions, com ara la demografia, la ubicaci\u00f3 geogr\u00e0fica, els interessos, el dispositiu i el navegador.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”An\u00e0lisi de conversions i objectius” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Configurem objectius espec\u00edfics a Google Analytics per mesurar les conversions, com ara les compres, les subscripcions a butlletins, les desc\u00e0rregues de recursos, etc., i analitzem el rendiment de les campanyes de m\u00e0rqueting.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Integraci\u00f3 amb altres eines de Google” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Google Analytics es pot integrar amb altres eines de Google, com ara Google Ads i Google Search Console, per optimitzar les campanyes de publicitat pagada i millorar l’estrat\u00e8gia de SEO.<\/span><\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Informes personalitzats i alertes” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Amb Google Analytics, podem crear informes personalitzats per als nostres clients, incloent indicadors clau de rendiment (KPI) espec\u00edfics per al seu negoci, i configurar alertes per notificar-nos sobre canvis significatius en el tr\u00e0nsit o el comportament dels usuaris.<\/span><\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

T’ajudem a saber d’on venen, com, i qu\u00e8 fan els usuaris de la teva web L’anal\u00edtica web \u00e9s imprescindible per saber els resultats de la feina feta, tant en la teva web o ecommerce, com en tota la resta de marketing onlineTots els projectes i accions que emprenguem al online han d’estar fortament basats i […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1756","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"et-pb-post-main-image":false,"et-pb-post-main-image-fullwidth":false,"et-pb-portfolio-image":false,"et-pb-portfolio-module-image":false,"et-pb-portfolio-image-single":false,"et-pb-gallery-module-image-portrait":false,"et-pb-post-main-image-fullwidth-large":false,"et-pb-image--responsive--desktop":false,"et-pb-image--responsive--tablet":false,"et-pb-image--responsive--phone":false},"uagb_author_info":{"display_name":"Francesc Beumala Suri\u00e0","author_link":"https:\/\/articagency.cat\/ca\/author\/francesc\/"},"uagb_comment_info":0,"uagb_excerpt":"T'ajudem a saber d'on venen, com, i qu\u00e8 fan els usuaris de la teva web L'anal\u00edtica web \u00e9s imprescindible per saber els resultats de la feina feta, tant en la teva web o ecommerce, com en tota la resta de marketing onlineTots els projectes i accions que emprenguem al online han d'estar fortament basats i…","_links":{"self":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":5,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1756\/revisions"}],"predecessor-version":[{"id":33743,"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/pages\/1756\/revisions\/33743"}],"wp:attachment":[{"href":"https:\/\/articagency.cat\/ca\/wp-json\/wp\/v2\/media?parent=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}